Thermal Tourism Congress 2025 to spotlight sustainable innovation in Budapest
The European Historic Thermal Towns Association (EHTTA) is poised to host the much-anticipated 2025 Thermal Tourism Congress in Budapest, Hungary, from June 4 to 6. This significant event, organised in collaboration with Budapest Spas and Ensana Hotels, promises to create a focal point for leaders in the thermal tourism sector to engage in meaningful discussions regarding the industry's future.
Set against the backdrop of Ensana's Thermal Margaret Island Health Spa Hotel—renowned for its own thermal springs—the congress will facilitate a dialogue centered on tourism, heritage, and the evolving landscape of thermal destinations. The venue, located on the serene Margaret Island, evokes Budapest’s rich tradition as Europe’s Spa Capital, where visitors have long sought relaxation and rejuvenation.
The congress will commence with a Mayor’s Summit on the opening day, followed by a series of sessions that address crucial topics such as the operational challenges faced by thermal destinations, the integration of heritage in thermal tourism, sustainability initiatives, and emerging global market trends. These discussions are vital as stakeholders seek to enhance their offerings and adapt to the modern traveller's expectations, which increasingly favour sustainable and experience-led tourism.
In recent years, thermal tourism has gained traction not just for its wellness benefits but also for its historical and cultural significance. Experts indicate that as urban centres become more congested, the demand for wellness retreats—such as those exemplified by Budapest's thermal baths—will only continue to grow. As highlighted in related discussions, sustainability will remain at the forefront of the congress, aligning with global movements to promote environmentally responsible travel and heritage conservation.
According to the announcement, the 2025 programme will also include an exploration of innovative practices that blend tradition with contemporary wellness trends. This initiative reflects a broader industry shift towards integrating wellness into the consumer experience, as attendees gain insights on pioneering approaches to thermal wellness while fostering collaboration across the tourism sector.
Delegates attending the congress will benefit from special accommodation arrangements at Ensana Hotels, including discounted rates at both the Thermal Margaret Island Health Spa Hotel and the Grand Margaret Island Hotel. Conveniently located just a short distance from the city centre and offering extensive wellness services, these hotels will serve as the perfect retreat for congress participants amidst the bustling activities of the event.
Furthermore, networking opportunities abound, including a gala dinner scheduled at the iconic Gellért Baths—one of the city’s most celebrated thermal baths—and included lunches and coffee breaks throughout the event. Such interactions will allow attendees to forge valuable connections and share knowledge, essential for tackling the challenges that lie ahead in the industry.
The EHTTA, dedicated to the preservation and promotion of Europe’s rich thermal heritage, remains committed to creating a robust network of partnerships that can drive the industry forward. The organisation's efforts in hosting events like the International Congress on Thermal Tourism underscore its vital role in advocating for sustainability and the cultural enrichment of thermal towns across Europe.
As the countdown to the 2025 Thermal Tourism Congress begins, the anticipation grows among industry professionals. With its strategic focus and emphasis on innovation, this congress promises to be a transformative experience that shapes the future of thermal tourism not only in Hungary but across Europe and beyond.