Associations World Congress 2026

12:00 - 13:00

Registration and badging for the pre-congress session delegates

13:00 - 13:50

Lunch & Networking

14:00 - 17:30

1. Medical Associations Forum:  How Medical Associations Survive the Next Funding, Politics and Technology Shock

Medical association boards are often familiar with reviewing risk registers and compliance reports; far fewer are genuinely equipped for the moment when a funding shock, political backlash, security incident, cyber breach or AI‑related integrity issue unfolds in real time around their congress or scientific content.

This confidential, healthcare‑only forum functions as a live boardroom stress test: you will work through realistic specialty‑specific crisis scenarios (from sudden defunding, disruptive vaccines or guideline shifts, to host‑city politics, data breaches and AI‑generated abstracts) and see, with clarity, whether your current board dynamics surface the right questions quickly enough and drive to decisions that would withstand scrutiny from clinicians, patients, regulators and the media.

Today, many associations face concentrated revenue from a relatively small number of commercial partners, rising public and political scrutiny of relationships with industry, fast‑moving debates on topics such as CME funding, health access and affordability, and the quiet spread of digital and AI‑enabled tools into abstracts, programme design, communications and IT infrastructure. At the same time, very few associations have a real plan B for key people, cyber or on‑site security, and boards can slip into “not in my term” denial even when the warning signals are clear.

While many leaders believe their boards “address these issues”, they rarely pressure‑test how those conversations play out under time pressure, conflicting interests and incomplete information, when postponing or “monitoring” is no longer a safe option. This session is deliberately framed as a closed‑door boardroom lab, helping you build practical “muscle memory” for crisis decision‑making and giving you a sharper set of hard questions, examples and processes you can take straight back into your own governance toolkit.

Agenda

• Introduction & who is in the room
• Setting the scene: when governance goes soft
• Setting the stakes: “The email you never want to receive”
• Desktop exercise: three lenses on crisis
  • Table A – Tactical / Congress Operations
  • Table B – Association Management / Office
  • Table C – Strategic / Boardroom
• Sub‑group reports and plenary challenge
• Plenary discussion: building crisis “muscle memory”
• Wrap‑up: toolkit overview and personal commitment

Session leader:

Simon Dufaur

European Head of Association Strategy & Development, MCI Group

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14:00 - 17:30

2. Workshop: Building Practical AI Workflows for Associations

Artificial Intelligence has rapidly moved from hype to practical application. Yet many leaders in associations and membership are still asking the same question: “Where do we actually start?”

This highly interactive workshop is designed specifically for association CEOs, directors, and senior leaders who want to move beyond theory and explore how modern AI tools can be used to solve real operational challenges inside membership organisations.

Rather than a traditional lecture, this session is structured as a hands-on AI lab.  Participants will explore and build practical AI workflows using leading platforms such as ChatGPT, Claude, Gemini, and modern AI agent tools. By the end of the session, attendees will have created working examples that they can immediately adapt for use within their own organisations.

The workshop will demonstrate how AI can support core association activities such as:

• Member communications and engagement
• Policy and research support
• Event planning and content development
• Knowledge management and internal productivity
• Automating routine administrative processes
• Building AI agents to assist teams and members

Participants will not just see examples—they will build them live during the session.

The goal is simple: Leave with practical tools, clear ideas, and the confidence to start applying AI in your organisation immediately.

Schedule

• Part 1: Understanding AI and the significance of AI Agents
• Part 2: Live Demonstrations: Real AI Applications for Associations
• Part 3: Hands-On AI Lab: Build Your Own Workflow
• Part 4: Key Insights and Next Steps

Key Takeaways

Participants will leave with:

• A clear understanding of modern AI capabilities
• Hands-on experience with leading AI tools
• Practical workflows applicable to association environments
• Ideas for using AI to support members and internal teams
• Confidence to begin experimenting safely within their organisations

Requirements for participating in this workshop

• No technical background is required
• You must have a paid subscription to: OpenAI, Claude or Google Gemini
• You must bring a laptop (not tablet), with electrical mains adapter to plug in at your table

Tutor:

Alan King

CEO, ITAA.ai

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18:00 - 21:00

Registration & Badging

18:15 - 19:00

VIP Drinks Receptions

By invitation only.

Sponsored by Netherlands Board of Tourism & Conventions and ReadyIntelligence and ReadyMembership

19:00 - 21:00

Welcome Reception & Buffet

An opportunity to meet your fellow delegates, speakers and association experts and partners, with drinks and buffet for the evening.

08:00

Registration and badging desk opens

09:00 - 09:40

3. Welcome and Introduction to the Congress

• What to expect over the two days
• Key updates to the programme

09:40 - 10:20

4. Keynote: Minds and Machines - Our Shared Future

Artificial intelligence is no longer a distant frontier — it's a force actively reshaping how we work, learn, create, and connect. For those of us who lead associations and communities, this shift raises a deeper question: what does it mean to build human connection in an age of intelligent machines?

Rui Maranhão, a deep-thinker and director of Meta, one of only a few driving forces in communities for both personal and business/professional use, will explore the evolving relationship between human and machine intelligence, and what it means for the communities we serve.

He'll consider how AI is changing the way people gather, collaborate, and belong — and how association leaders can harness these tools to strengthen, rather than dilute, the human bonds at the heart of their work. From new opportunities for engagement and inclusion to pressing questions about trust, ethics, and authenticity, the goal isn't to predict the future, but to prepare for it — thoughtfully, critically, and together.

Rui Maranhao Abreu

Senior Staff Software Engineer, Meta

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10:20 - 11:00

5. Rethinking the Value of Associations: as knowledge, services, and connections are reshaped, where do associations create unique value—and what must change—in the age of AI?

This panel brings together association leaders and AI experts to examine how organisations are adapting in practice. It highlights real experiences, key decisions, and how leaders can guide their teams to build capability and respond effectively.

11:00 – 11:40

Refreshments, Networking & Exhibition

11:45 - 13:15

6. AI Digital Transformation of Associations

Adopting AI in your association is a digital transformation with wide-ranging opportunities, not just for efficiencies, but also to enhance what you do, and importantly to innovate and provide additional products and services. What are they key strategies in this transformation for the long-term success of the association?

Hans Gillior, Partner and Director of 'Advisory+" a service of the Institute of Digital Transformation, will bring his deep knowledge of digital transformations and AI, advising large and small organisations across Europe.

Two key aspects will be addressed in this session:

• How AI can help membership organizations generate new revenue streams
• The digital capabilities, including AI literacy, that are essential for leaders to maintain relevance
• How should digital platforms enhance their service with AI, to deliver more value and functionality and innovations?

Each critical aspect will be addressed as follows:

• Introductory talk with an overview of key factors
• Peer discussion at tables
• Knowledge sharing with the room
• Expert insights from the session leader
• Contribution from delegates of their key take-aways in a Metimeter excercise
• Summary by the Session Leader

Session leader:

Hans Gillior

Partner & Dirctor of Advisor+ , Institute for Digital Transformation

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11:45 - 13:15

7. AI to Enhance Your Event Digital Marketing

Events marketing is changing fast – AI is reshaping how we market, engage audiences, and deliver impact. This interactive session will cut through the AI noise and show you strategies and how to use tools to support your event marketing, whether for large-scale conferences or smaller events.

We will address:

• Practical AI tools that save time on content creation, email marketing, and social media
• How to use AI for audience insights, personalisation, and boosting ticket sales
• Real-world examples of how event organisers are using AI successfully
• Ethical and creative considerations – making sure AI works with your human expertise, not against it

You’ll leave with fresh ideas, practical processes and the confidence to start using AI in ways that are achievable for small teams and scalable for larger organisations.

Session leader:

Edwina Mullins

Partner & Trainer, SocialB

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11:45 - 13:15

8. Building Member Value Through Network Driven Collaboration

Associations are under pressure to demonstrate clear member value. Events and networking alone are no longer sufficient. Members expect business opportunities, professional development, and structured collaboration. This session explores how associations can move from informal interaction to systems that generate measurable outcomes, strengthen retention, and support board level decision making. The focus is on practical approaches and tools that can be implemented without increasing operational complexity.

Ana Sousa with her role of strategy, governance coordination, membership development, and international conferences organization for a multi-jurisdictional association, gives deep perspective on what drives engagement among independent, commercially focused members and how collaboration can be turned into real outcomes rather than remaining a networking concept.

The session will examine the challenges, with discussion and sharing, of :

• Practical tools
• Secondment programs
• Curated relationship building
• Governance models for volunteer-led international organizations

Followed by:

An in-depth case study drawing on the experience of the Alliance of Business Lawyers, a global association of independent business law firms across more than 25 jurisdictions. How it strengthened cross border referral processes, launched a structured secondment program, reinforced curated relationship building around conferences, and improved coordination within a volunteer led international board. Ana will outline how these initiatives were developed, the challenges encountered, and the measurable results achieved, offering a concrete example that delegates can adapt to their own associations.

Session leader:

Ana Sousa Amorim

Executive Administrator, Alliance of Business Lawyers

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11:45 - 13:15

9. Creating an Effective & Profitable Hybrid Conference

Associations have a duty to their sector, to the professionals within it, and to their own mission, to provide learning and networking opportunities as widely as possible. Hybrid format of key events is essential to achieve this.

Hybrid was adopted by many associations on exiting the pandemic, and many jumped straight back to in-person without resolving the issues around delivering content to their wider membership.

In this session we examine what it really takes to run a successful hybrid conference - not an all-bells and all-whistles production, but an effective one, and profitable one!

You’ll learn practical proven successful approaches to

• Stakeholder management
• Designing virtual lounges
• Live streaming and on-demand content
• Practical tips
• Supplier strategies
• Tech truths
• Budgets
• How to bake in sustainability and EDI
• What doesn't work

Dare to design and deliver a hybrid event that’s seamless, inclusive, and engaging for a wide variety of audiences! Walk away with actionable tools, insights, and the confidence to do so!

Session leader:

Sergio Gallego Schmid

Senior Events Manager, Business Continuity Institute (BCI)

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Lunch, Networking & Exhibition

14:45 - 18:00

10. AI workshop: build your own membership AI assistant - No technical skills required

In this hands-on AI workshop you will build a member-facing AI assistant in just a couple of hours - no coding required. See how members can ask your association’s AI membership assistant questions in natural language and get cited, trusted answers direct from your organisation’s knowledge base.  

You don’t need any technical skills - just your laptop. You’ll create your association’s AI assistant on ReadyIntelligence - the flexible, secure AI platform - and be led by its creator - Alex Skinner, Chief Executive of Pixl8 Group 

ReadyIntelligence has been designed for associations to create AI assistants for many use cases - from assisting members with complex questions to forecasting your membership levels and helping staff answer everyday questions.

By the end of the workshop you will have a working AI membership assistant configured to your organisation’s needs that will give your members instant, accurate answers with cited sources. You’ll learn:

• How to build a secure AI assistant for your members - no coding required.
• Connect and use organisational knowledge securely and responsibly
• Configure how your AI assistant behaves, who can access it, and what it can do
• Preview and test your AI membership assistant by asking questions of your knowledge sources

You will then get 60 days of free continued access to test and evaluate your AI assistant.

Prior to the workshop you will be asked to submit a few knowledge documents or links for your AI membership assistant to reference.  Providing these ensures your AI will be tailored for your association.

What to bring

• A laptop, fully charged. (A tablet or phone isn’t suitable for this workshop).
• No software or technical knowledge is required

Who this workshop is for

This workshop is for senior association leaders, executive heads, directors, and managers who are responsible for the organisation's member engagement and/or digital platforms. You don’t need to be an AI engineer or know how to code.

Session leader:

Alex Skinner

Co-founder and Chief Executive, Pixl8 Group

Find out more

14:45 - 17:30

11. Setting Up a Successful Digital Procurement

If you’re planning to procure any digital technology (or expect to in the next 6–12 months), this session is a chance to learn how leading consultancies approach requirements gathering behind the scenes — and how you can apply the same methods in your organisation.

We’ll share the practical steps that make the difference between a smooth procurement and an expensive reset: aligning on digital vision and principles, running effective discovery across teams, processes, systems and data, and translating what you learn into clear, prioritised requirements suppliers can respond to. The session includes worked examples and short exercises including process mapping and customer journey mapping, so you can see what “good” looks like, what to avoid, and how to move quickly without missing what matters.

You’ll leave with a repeatable checklist, a set of outputs you can use straight away, and the confidence to brief the market in a way that reduces risk, improves supplier responses, and supports better decisions.

Session leader:

Ben Sturt

Managing Director, Chrysalis Digital

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14:45 - 17:30

12. Leveraging your Large Events to Deliver Value across your Association

Your flagship conference isn’t just a date in the diary - it’s your association’s loudest, richest value-delivery channel.  How strategically designed is it to deliver value and outcomes for your association?

In this interactive session we’ll explore the complexities of larger (2k+ attendee events) and how they adopt strategies that up-level outcomes.

We’ll explore strategies that ensure your large events are being maximised to their full advantage, to:

• Strengthen member outcomes year-round
• Showcase your publications and products
• Deliver and building community

Expect sharp prompts and peer sharing anchored by ideas from Sasha’s book on purpose-led event strategy.

• Clarify purpose: what success really looks like
• Map the association offer the event should spotlight
• Design value journeys pre / onsite / post event
• Establish the measurement criteria that deliver successful outcomes

And we’ll ask the biggest questions – how does your flagship event align with your association’s objectives?

These issues and more are explained in the Session Leader's recent book: 'The Chief Event Officer’s Playbook – How to create transformational events' which will be included for all delegates who complete their session input.

Session leader:

Sasha Frieze

Managing Director, The Business Narrative, Author, The Chief Event Officer’s Playbook

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14:45 - 17:30

13. Making Membership Matter - The IMPACT Framework for Growth, Retention & Engagement

In today’s competitive environment, Associations can no longer afford to take a piecemeal approach to membership. To truly create IMPACT, associations must rethink how they communicate, collaborate, and deliver value. This session will unpack the essential ingredients for achieving meaningful growth, retention, and engagement.

We will examine:

• Language that resonates – how the words we use shape perceptions, value, and trust
• The membership experience – mapping moments that matter to foster belonging.
• Getting the benefits offer right – aligning value with members’ evolving needs.
• Harnessing data, automation, and AI – making smarter, more efficient decisions.
• Collaboration over silos – why internal teamwork is the engine of external success.

Drawing on insights from our recent membership survey into the direction of travel for associations, we’ll highlight trends, opportunities, and practical steps to ensure your organisation is ready to thrive in 2026 and beyond. Participants will leave with actionable strategies & an action plan to create a culture of impact that resonates across their membership journey.

Session leader:

Lisa Collins

Managing Director, Dovetail Creative

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19:30 - 22:00

Associations Congress Party

An opportunity to network with your fellow delegates, speakers, association experts and partners, with a fantastic array of local wines, drinks and fine culinary delights.

The region of Lagoa is famous for its excellence in food and wines, and this will be evident as the region prepares an amazing evening for your delight. 

09:00 - 12:45

14. Leadership Forum: Navigating Complexity - Practical Leadership and Governance Frameworks for Associations in 2026+

This session will address critical timely issues faced by the Executive Heads of associations, societies and federations, in Leadership and the Governance aspects of their role.

In a world where change feels less like a season and more like the climate, association leaders need more than theory. They need tools. This interactive working session brings together Secretary Generals, CEOs and Executive Directors to work on the practical leadership and governance questions that matter most. Through live polling, expert input and focused peer exchange, participants will identify shared challenges and translate them into clear priorities and actionable solutions.

The session is led by Novya CEO Benita Lipps, a leading expert in nonprofit governance, and Lisa Kretschmann, experienced association leader, executive coach and Novya Leadership Lab Director. Together, they combine deep governance knowledge and hands on leadership practice, offering concrete frameworks and real examples drawn from the association sector.

• Gain practical approaches to align your strategy and governance when the future is unclear
• Identify your most pressing leadership priorities through sector insights and peer discussion
• Connect with fellow association leaders facing similar challenges

Agenda

• The Leadership Pulse
• Leading Associations Through 2030: Expert Panel
• Refreshment & Networking break
• Option A: The Personal Leadership Journey
• Option B: Creating Governance That Works
• Bringing It All Together

Key takeaways

• Concrete tools you can use immediately
• Fresh perspectives on your leadership challenges
• A network of peers facing similar situations
• Clear next steps to strengthen your confidence and leadership impact

Session leaders:

Benita Lipps

Chief Executive Officer, Novya

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Lisa Kretschmann

Leadership Lab Director, Novya

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09:00 - 12:45

15. Creating Transformational Association Events

Geopolitics is on fast forward. Budgets are tight. Association events are a significant slice of the global $1.2 trillion event market (2024). 78% of event professionals consider in-person events the most impactful way to deliver information and knowledge. Next Gen Event Goers – Millennials and Gen Z – will form 75% of the workforce by 2030.

Are your events designed to respond to this fast-changing world?  Now is the time to re-examine your association events, your event portfolio and ensure your event strategy is going to deliver.

This session is not a how-to, it’s a why-to.  We’ll examine critical concepts and approaches of the Event Transformation Blueprint – which lies at the core of the Session Leader's bestselling book The Chief Event Officer’s Playbook – how to create transformational events:  How to create events that are:

• Purpose-led
• Outcome-driven
• Aligned to your association’s goals

Sharing frameworks and tools, you’ll walk away with practical strategies to work with you team. 

Session leader:

Sasha Frieze

Managing Director, The Business Narrative, Author, The Chief Event Officer’s Playbook

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09:00 - 12:45

16. AI Readiness - From Awareness to Action for Membership Organisations

This practical session will guide you to lead your membership organisations to move forward with AI confidently and responsibly.

AI is already influencing how members expect to engage and how teams operate, yet many membership organisations remain unsure where to start or how to take action without increasing risk. This session focuses on helping leaders take the right first steps, avoiding rushed adoption while ensuring progress doesn’t stall.

Led by Lisa Collins and Ben Sturt, two experienced membership industry consultants, the session cuts through the hype to focus on what AI readiness really means in a membership context. Participants will assess where their organisation is today, explore realistic use cases across the member journey, and understand the people, process, and governance considerations needed to support safe and effective adoption.

The session also introduces the Membership AI Hub, a new resource designed to support membership organisations beyond the session itself. The Hub brings together practical education, trusted resources, and an impartial, “TripAdvisor-style” view of AI providers, helping organisations navigate the AI landscape with clarity and confidence.

Attendees will leave with clear priorities, practical next steps, and access to ongoing guidance to support informed decision-making and meaningful progress.

Session leaders:

Ben Sturt

Managing Director, Chrysalis Digital

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Lisa Collins

Managing Director, Dovetail Creative

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09:00 - 12:45

17. Authentic Content Creation with AI: Challenges and Opportunities for Associations

Three years on from the first launch of ChatGPT, this session will examine the state of the art in AI in 2025, drawing on the latest research and industry experience. Reflecting real world feedback and questions from associations on trust and authenticity, it will outline the opportunities and challenges of using AI as part of your content workflow. 

With a pragmatic focus on how to mitigate risks, and a mixture of presentation and discussion, the session will explore the role of AI in content strategy, and how the combination of human judgement and artificial intelligence can increase productivity, save costs and deliver more relevant content to your members.

Session leader:

George Walkley

Independent Strategy Consultant

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Lunch, Networking & Exhibition

14:15 - 15:35

18. The Integrity Flywheel: Scaling Global Recognition through AI-Enhanced Governance

This session is designed to equip association leaders with a practical framework for the AI era. The primary aims are to:

• Equip delegates with a blueprint for the "Integrity Flywheel"- balancing commercial scaling with rigorous regulatory safety.
• Demonstrate the 90/10 Human-in-the-Loop model as a benchmark for ethical AI implementation in professional bodies.
• Empower organisations to use AI-augmented surveillance to proactively secure global brand equity and IP.
• Advocate for a "Human-Led, AI-Enhanced" future where AI serves to elevate, rather than replace, senior professional intellect.

The Strategic Challenge:

Professional bodies face an Innovation Paradox: the necessity to scale commercial provision globally while rigorously protecting regulatory integrity and fulfilling our Royal Charter obligations. Legacy manual processes are no longer sufficient to monitor the brand surface area created by rapid international expansion.

The Solution: The Integrity Model

CMI’s Integrity Flywheel harmonises growth and security. By standardising the Recognised provision framework, I have transformed a manual process into a core driver accounting for 30% of total sales. This growth is protected by a self-reinforcing loop of AI-driven surveillance, ensuring the brand becomes more secure as it expands. We ensure that all data processing via our proprietary AI tool rooted in Gemini is handled within our secure enterprise environment.

The Operational Model: "90/10" Human-Led AI

We utilise a Human-in-the-Loop framework to achieve regulatory scalability, ensuring AI serves the professional:

• The 90% (AI-Augmented Engine): We leverage Gemini to automate high-volume data triage, global web-scraping, and pattern recognition for IP infringement and fraud.
• The 10% (Senior Intellectual Oversight): By automating the data drudgery, we clear the desk for senior experts to focus exclusively on high-stakes, ethically complex, and legally defensible verdicts.

Through this session, Reetu Kansal will convey that an intelligence-led approach transforms governance from a manual bottleneck into a scalable 'Integrity Flywheel,' protecting the prestige of the CMI brand while embracing the speed of the AI era.

Session leader:

Reetu Kansal CMgr FCMI FAPM FRSA

CMI Awarding Body Programme Manager, Chartered Management Institute

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14:15 - 14:55

19. Enhancing flagship congresses to deliver greater value & impact 

As one of Europe's leading congress organisers, the European Society of Cardiology works tirelessly to develop their conferences and events. 

Kim Smeets, their Senior Congress & Events Manger provides an exceptional insight into how this is achieved, with the focus on three key aspects:

• Designing for impact & experience: rethinking programme formats and delegate journeys to improve engagement, learning, and satisfaction
• Innovating revenue & value creation: developing new partnership models and onsite experiences to diversify and grow income
• Building resilient & future-ready events: managing disruption while ensuring quality, operational excellence, and long-term sustainability

Presenter:

Kim Smeets

Senior Congress & Event Manager, European Society of Cardiology

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14:15 - 14:55

20. Accessibility in Practice: Designing Inclusive and Welcoming Events

As a membership organisation and professional body of over 40,000 members, 450 corporate partners, and 1,400 volunteers, the Association for Project Management has committed to ensuring their events are welcoming, inclusive, and accessible to all - a journey of listening, learning, and continuous improvement. 

They have achieved a noticeable positive impact on delegate confidence, comfort and participation, and broadened and expanded participation. 

Learn how, over they have:

• Embedded accessibility at every stage of event planning: 
• Developed a comprehensive accessibility checklist for event leads 
• Provided detailed communications so delegates fully understand what to expect
• Prioritized supporting individuals with tailored arrangements
• Broadened participation 

Speaker:

Manuela Impellizzeri Kemp

Head of Events and Volunteer Engagement, Association for Project Management

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15:00 - 15:35

22. How a Global Association embraces AI from Onboarding to Event and Member Communications

AI in communications – our daily time-saver

• Content creation and messaging optimisation
• Using AI as a force multiplier for a small team
• Audience insight and targeting
• Campaign amplification

Embracing AI for smarter event marketing

• Personalised outreach and optimising email outreach
• Enable scaling of content on-site and real-time social amplification
• Pushing the event to become a ‘global media moment’

Where we are heading:

• Uber-personalised communications with tailored messaging
• Smarter event environment

Speaker:

Melanie Milate-Maschino

Communications and Global Event Management, World Liquid Gas Association

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15:00 - 15:35

23. How ASAE redefined the member ecosystem, driving engagement & revenue

Moving beyond transactional membership to deep, daily engagement across diverse initiatives,

ASAE needed to unify volunteering, retention, and events into one cohesive system. Attend this session to find out how a centralised platform acted as the support system for the mission. It is not just a forum; it is the operating system for member connection.

Presenter:

Danny Mahon

Senior Account Executive, Higher Logic

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15:00 - 15:35

24. The Big Natter: How anonymous, peer-to-peer Conversations Surfaced Insights that no survey could have

AfPP has long known that its real strategic asset isn't its database — it's the lived experience, opinions and unspoken concerns of its members. The challenge has always been capturing that conversation in a way that is honest, structured, reportable, and ultimately commercial.

In this session, Katie Elvin of the AfPP shares first-hand the story of The Big Perioperative Natter: how three national, anonymous, peer-to-peer conversations with theatre practitioners surfaced insights that no survey could have reached, shaped board-level thinking on member experience, and opened a credible new revenue line through industry partners who want to listen to — and learn from — the same community.

AfPP will walk you through what was asked, what was heard, what has changed inside the organisation as a result, and the commercial model now being built around it: turning an extraordinary member dataset into both strategic intelligence and sponsor-funded income.

Presenter:

Katie Elvin

Member Relations Lead, The Association for Perioperative Practice

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15:35 - 16:10

Refreshment & Networking Break

16:10 - 16:40

25. Closing Plenary: The Power of Connection: From Purpose to Movement

As we bring this year's Association World Congress to a close, you are invited to explore the heart of creating a movement rooted in authentic connection. In this inspiring closing keynote, Kristin Engvig, founder of WIN & the WIN Conference, which has grown into a global movement inspiring women worldwide, reflects on how to turn purpose into lasting impact and connection into collective momentum. Drawing on her experience of bringing women together from around the world to promote a more harmonious future and conscious leadership, Kristin will share key principles for building trust, inspiring vision and nurturing thriving communities.

This is not only a moment of reflection; it is also a call to embrace your own leadership with renewed clarity.

Together, we will explore:

• How to rediscover your purpose and recognise a new dream emerging.
• How to build meaningful connections and networks that support growth, creativity, and excellence.
• How to create your own movement within your association or across sectors, with values, voice and vision at its core.

With intention, courage, and connection, we can shape associations and societies that truly thrive. Let’s lead the way forward together.

Speaker:

Kristin Engvig

CEO & Founder, WIN & WIN Conference

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16:40 - 17:00

26. Closing Remarks