In professional societies the staff are often obliged to "take orders" from the board who mostly are professionals in their field, but not experts in society management. It's important that there is minimal friction and lots of understanding.

Never wasting the opportunity of a crisis, the BCA adopted a 'lean running mode’ during COVID-19 which improved their brand and enabled reducing member fees.

The landscape has changed, and content alone is no longer sufficient. Whilst accessibility of content was a primary goal for many memberships bodies and associations, it is the contextualising of this content that matters. We are witnessing the humanification of digital content, and a move away from 'the conspiracy of convenience'.