EVENTS

How benchmarking can help Trade Associations turn member data into insight, improvement and stronger sector intelligence and become an ongoing programme and revenue stream.

Professional membership associations often have more valuable content, expertise and event programming than members can easily navigate. This seminar will demonstrate how the use of assessments and AI can help associations personalise content, recommend relevant learning and event sessions, improve delegate journeys, and use benchmarking principles to track member development over time.

How one person built and runs a European association on a €1,200 annual IT budget