The Hague to lead hospitality innovation with EuroCHRIE 2025 conference
From 10 to 13 November 2025, The Hague will host the EuroCHRIE 2025 Conference, a premier event that invites hospitality professionals, educators, and researchers from across the globe. Organised by the European Council on Hotel, Restaurant and Institutional Education (EuroCHRIE), this annual conference has established itself as a key platform for discussing advancements in hospitality and tourism education.
Themed “High Tech, High Touch Horizons – Leading Progress in Hospitality and Tourism,” this edition will delve into the integration of technological innovations with human-centred service practices, while also addressing sustainable development and future-oriented educational methodologies. According to Jeroen Oskam, Director of the Research Centre at Hotelschool The Hague and Chair of the Conference, this event will facilitate collaboration between academics and industry leaders, contributing to the evolution of the sector. Oskam expressed, “We are privileged to welcome EuroCHRIE 2025 to our campus… it recognises our school’s strong role in hospitality research and innovation.”
The conference programme promises an engaging mix of keynote speeches, research presentations, panel discussions, and networking opportunities. Delegates can expect to engage with pertinent topics such as digital transformation, addressing workforce shortages, and strategies for managing sustainable growth in the tourism sector. Notably, the conference is designed to remain rooted in academic research while ensuring that sessions are relevant to industry practitioners who are navigating the shifting landscape of hospitality.
The significance of The Hague as the chosen host city stems from its reputation as a centre for global dialogue and innovation in hospitality. Recognised as the International City of Peace and Justice, The Hague boasts state-of-the-art conference facilities and robust infrastructure. This backdrop aligns seamlessly with the conference’s objectives, which emphasize cooperation and transformative approaches in the field.
This year is particularly ripe for dialogue as the hospitality industry grapples with multifaceted challenges. The event will provide a crucial opportunity to address evolving guest expectations and sustainability goals while considering the harsh realities of talent shortages exacerbated by recent global events. The discussions at EuroCHRIE 2025 aim to generate actionable insights that can inspire a forward-thinking approach to these pervasive issues.
Amidst its ambitious agenda, the EuroCHRIE Conference also functions as a forum for academic research to be integrated into practical applications within the industry. By bringing together voices from diverse sectors, the event seeks to explore innovative solutions that encompass not only technological advancements but also the necessity of maintaining a personal touch in service delivery.
With registration now open, potential attendees are encouraged to view the full programme, including keynote speakers and accommodation options, which feature the Skotel, the school’s student-run hotel. Such opportunities reflect the commitment to immersive and practical learning experiences at Hotelschool The Hague, reinforcing its dedication to shaping the future of hospitality education.
As EuroCHRIE 2025 approaches, it serves not only as a melting pot for ideas and insights but also as a beacon of progress within the industry, aiming to forge new pathways in hospitality and tourism education in an era marked by rapid change.