02 May 2017

Benchmarking for member engagement success

This session looks at the results of a detailed study of engagement data of more than 30 million members from over 1000 associations.

This session looks at the results of a detailed study of engagement data of more than 30 million members from over 1000 associations. The MGI & Higher Logic Association Community Benchmarking Report was created to identify what works best for different types of associations. We’ll cover the latest, cutting edge member engagement strategies and the results they have generated. See case studies which discuss the member journey and how to map engagement opportunities into a personalized, meaningful member experience. Hear about key metrics which organizations are leveraging to measure their success. Walk away with a meaningful list of action items and benchmarking data (including the report itself) as well as a list of best practices surrounding the most common member journeys.

Analysis of which industries, online engagement works best for How size of organization can impact your key performance indicators What types of members will respond more positively to online engagement opportunities Successful getting more members engaged in a more meaningful way How to journey map and then automate the most important member experiences

Ref:AWC17/TLK-6664

Speaker

Andy Steggles

President and Co-Founder, Higher Logic

Andy is a frequent thought leader and keynote speaker at conferences and events, traveling the globe to educate professionals about the importance of collaborative software, the cloud and the impact technology makes on the community it serves. At Higher Logic, his guidance helps clients experience these profound impacts.  Prior to co-founding Higher Logic, Andy owned and built a profitable software business whose primary focus was on member-to-member collaboration technologies. It was this software, when combined with complementary software which his business partner, Rob Wenger had built, became the heart of the Higher Logic platform.
Before starting his software company, Andy spent ten years serving as the Chief Information Officer at the Risk & Insurance Management Society, Inc. (RIMS) where he headed their technology and social strategy initiatives. From 1986–1996, Andy served in the Royal Navy, which allowed him to travel internationally around most of the world including the Arctic and Antarctic. He returned from a three-year tour in Hong Kong to study Computing in Business at Brunel University in London.