Senior Marketing Manager (Support and Influencing)

Alzheimers Society

Hours
35 hours per week

Length of contract
12 months

About the Organisation

Alzheimer’s Society is the UK’s leading dementia charity, and the only one to tackle all aspects of dementia by providing help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be. Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values ensure that our focus remains clear for the challenges and opportunities ahead, reminding us of what we all stand for.

About the role

As Senior Marketing Manager (Support and Influencing), your role will be pivotal in galvanising our society around dementia: creating the conditions for greater public engagement, determination and pressure for change. Your work will position dementia as a major health and social issue, mobilising the public to pressure the system for better diagnosis, treatment, care and support. You will help us to move dementia from overlooked to unavoidable, whilst also contributing to increasing awareness and engagement with Alzheimer’s Society’s vital and life-changing support services and health information.

You will also be leading the charge in driving the public to Demand a Better Future for people affected by dementia through targeted influencing marketing campaigns. You will build our influencing and campaigning marketing programme with key internal senior stakeholders to drive the public to pressure the government and the system to drive positive change around dementia diagnosis, treatment, care and support.

You will use audience-centred, multi-channel marketing strategies, plans and activations to drive an increase in awareness, perceptions, understanding and engagement, helping us to continue to reach people affected by dementia with our life-changing support services and health information. These marketing campaigns could cover paid, earned, owned, and shared media, and all will contribute to a high-quality brand experience.

Responsibilities

Key Accountabilities and Responsibilities:

• Lead upper-funnel public engagement marketing that frames dementia as a major societal and public priority, building understanding, urgency and pressure for change alongside support and campaign marketing activity.
• Oversee the development and delivery of integrated, multi-channel marketing strategies, plans and campaigns for support services, health information, public awareness, campaigning and influencing priorities.
• Lead senior stakeholder groups to agree priorities, influence upwards and ensure marketing resources, plans and seven-figure budgets are focused on activity with the greatest potential to deliver organisational impact.
• Together with the Head of Brand and Marketing and other Senior Managers, lead the optimisation of support and influencing marketing budgets, ensuring investment is integrated with and aligned to our wider Brand and Marketing programme.
• Run key steering and working groups to identify, unblock and respond to marketing challenges and opportunities.
• Lead cross-organisational teams and agency partners to deliver joined-up activity across paid, owned, earned and shared channels, maximising integration and cross-sell opportunities.
• Line manage two marketing executives and ensure the team operates as a high-performing, efficient function, with clear priorities, strong ways of working and shared accountability for delivery.
• Lead performance reporting across marketing activity, using data and audience insight to measure impact, inform recommendations to senior leadership and support decision-making.
• Oversee media planning and implementation for support and influencing marketing campaigns in collaboration with in-house delivery teams and external agencies.
• Commission audience-centred creative propositions with internal teams or external agencies to ensure marketing activity resonates with target audiences.
• Build trusted relationships with Heads and Associate Directors across Dementia Support and Partnerships, Evidence, Policy and Influencing, making recommendations and delivering against agreed objectives.
• Work closely with the Strategic Content team to shape integrated content plans, ensuring health information, services marketing, campaigning and influencing activity are joined up around audience needs and organisational priorities.
• Collaborate with the Audience Insight Team to ensure all decisions, campaigns and strategies are audience-informed and measurable.
• Deputise for the Head of Brand and Marketing when required.
• Approve expenditure within prescribed limits.

Skills, Competencies, Experience & Attributes

Skills & Knowledge:

• Extensive experience of developing and deploying successful multi-channel marketing strategies and campaigns ideally within the charity sector, health sector or government.
• Demonstrable ability to translate organisational strategies and business needs into detailed, focused marketing strategies, KPIs and objectives that directly contribute to organisational objectives.
• Demonstrable professional expertise in marketing and advertising techniques and practices across paid, earned, owned and shared media, including out of home, paid search, digital, content, PR, social media, email, and video creation working within strict timelines, budget, and brand guidelines.
• Experience managing and motivating high-performing, efficient and creative marketing teams.
• Experience in planning, deploying and rephasing marketing budgets, making recommendations to enable strategic objectives.
• Demonstrable experience in working closely with senior stakeholders, influencing upwards and delivering best practice ways of working.
• Knowledge and experience of project and campaign management including analytical skills to monitor and review multiple simultaneous related activities and campaigns, and multiple deadlines.
• Ability to develop audience-centred briefs that inspire internal creative teams and external agencies to deliver compelling creative propositions.
• Demonstrable experience of using audience insight to create engaging marketing activities and meet audience needs.
• Experience of procuring, contracting, performance managing and nurturing relationships with key marketing suppliers/ agencies.
• Ability to gain insights through analysing data and reports.
• Good copywriting and proofreading skills for a range of marketing mediums.
• Effective communicator able to influence at multiple levels and galvanise teams.

Competencies & Personal Attributes:

• Be a team player, supporting colleagues when there are deadlines, and who knows when to ask for help themselves.
• Be a self-starter with a determination to make a difference.
• Effective organisational and timekeeping skills.
• Good attention to detail.
• Non-judgemental communication.
• Commitment to and understanding of equal opportunities.
• Understanding of the inclusion agenda and its relevance within a diverse society.

Compensation & Benefits

• Paid compassionate and bereavement leave
• Paid time off work to support
• Annual leave of 27 days, increasing to 30, plus bank holidays
• Career breaks of up to 3 months
• Flexible working
• Wellbeing leave
• Health Cash Plan
• Paid dependants leave
• Values Hero and Society Legend Awards
• Group Personal Pension Plan
• Life Assurance Scheme - two times your annual salary
• Home Allowance of £312 per year
• Discounted gym membership with Society Plus
• Mental health app and unlimited therapy
• Women in Leadership Development Programme
• Leadership development programme
• Financial support towards relevant professional qualifications, enhanced family leave - 16 weeks paid for all parents
• Paid time off work for fertility treatments for both partners, paid carers' leave

Working locations

• Home-based

How to apply

• Apply to our website
• Please also contact Alzheimer’s Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

Interviews

• We have provisionally scheduled the first-stage interviews for this role to take place via MS Teams on Thursday 8th October 2026.

Policies

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment, or health condition, or individuals who identify as Black, Asian, or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. Our Equity, Diversity, and Inclusion Strategy here, along with our internal employee forum and Employee Lived Experience network groups, helps us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.

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