Digital and Social Media Communications Officer

Energy Networks Association

About the Organisation

Energy Networks Association (ENA) is the voice of the energy networks industry, representing UK and Irish companies that safely and reliably deliver energy to homes and businesses. As a not-for-profit organisation, we bring together experts across a range of areas, including safety, innovation, policy and engineering, enabling collaboration and the sharing of best practices. As the energy industry evolves to meet the challenges of decarbonisation and Net Zero targets, ENA's work is more important than ever.

About the role

As a Digital and Social Media Communications Officer, you will manage our digital channels and create engaging content that supports our communications priorities. Overseeing our website and social media channels, you will plan, create and schedule organic and paid content while ensuring communications are accurate, accessible and consistent with our style and brand. Working with colleagues, members and external agencies, you will provide guidance on digital communications and help deliver tactical communications plans that meet audience needs and wider strategic priorities.

Additionally, you will:

• Create and optimise images, GIFs and videos for digital channels
• Write blogs, social posts and other digital copy
• Manage website updates, campaign targeting and social media budgets
• Monitor online conversations and highlight relevant themes and concerns
• Support social media activity during crisis communications
• Liaise with our retained web development agency

Responsibilities

Key Tasks:

• Produce digital assets (images, GIFs, videos) that can be used across websites and media platforms, using relevant audio/video hardware, native social platform tools and relevant multimedia software (such as Canva).
• Optimise digital assets for social, including editing aspect ratio and dimensions, adding captions, transitions, motion graphics, etc.
• Produce written copy optimised for social platforms and formats, in line with the approved style guide and tone of voice.
• Work with colleagues on the delivery of tactical communications plan, including creating/curating, scheduling and targeting content, ensuring that it supports both the overarching strategic priorities and meets audience/user needs.
• Use social listening/measurement/insight tools and dashboards to generate and share social data with relevant stakeholders.
• Liaise with suppliers responsible for supporting the management of ENA's online

Skills, Competencies, Experience & Attributes

Qualifications & Experience:

• Minimum 2 years working in a digital communications role

Knowledge & Skills Required:

• Sound knowledge of social media platforms and analytics tools, including LinkedIn.
• Competent and skilled in graphic design
• Good understanding of current trends in social and community communications, digital marketing, and content production.
• Strong project and time management skills/ability to manage priorities.
• Ability to think creatively and adapt tone of voice and content type for different audiences and purposes.
• Demonstrable copywriting skills in creating and curating compelling content for social platforms, with high levels of accuracy.
• Understanding of communications principles, branding, and online corporate identity.
• Excellent interpersonal and team working skills.
• Excellent written and verbal skills - a confident and persuasive communicator

Skills & Attributes:

• Strong time management skills/ability to manage priorities
• Excellent interpersonal and team working skills.
• Excellent written and oral communication skills.
• Well organised and confident attitude.
• Ability to work on own initiative with a proactive approach
• Excellent attention to detail.

Compensation & Benefits

• At least 28 days' holiday plus public holidays, an additional day during Christmas closure and a day off on your birthday
• Group Personal Pension Scheme (salary exchange)
• Life assurance (three times salary)
• Annual BUPA Medical Assessment
• Employee Assistance Programme
• Discounted gym membership
• Interest-free season ticket or bike loan
• Eye test expenses
• Complimentary fruit, tea and coffee in the office
• Early finish on Fridays

Working locations

• Hybrid model, working in the London office and remotely

How to apply

• Apply for this position online
• Should you require reasonable adjustments to be made to the recruitment process, this must be discussed with the HR department at [email protected]

Policies

Webrecruit and Energy Networks Association are equal opportunity employers, value diversity, and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business, and we believe that the more inclusive our environments are, the better our work will be.

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