Associate Director, Digital Product & Experience

Stroke Association

Hours
35 hours per week

About the Organisation

Stroke Association is the UK’s leading charity providing lifelong support for all stroke survivors and their families. We provide tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery, and long-term care, and campaigning to secure the best care for everyone affected by stroke. 

We’re here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life. It’s only thanks to the generosity of our supporters and donors that we can provide vital support.

Stroke Association is driven by our ambition to improve the lives of everyone affected by stroke. This means we’re determined to create an equitable and inclusive workplace that benefits from the differences and thrives on the diversity of our people. Guided by our approach to solving inequity in stroke, we are prioritising listening to and learning from lived experience across our charity.

About the role

We’re looking for an Associate Director of Digital Product & Experience to join the Stroke Association at an exciting point in their development. This is a brand-new position within the charity, leading the digital product and experience capability and helping build more user-centred, accessible and evidence-led ways of working across the organisation.

You’ll shape how Stroke Association designs and continually improves digital products, journeys and services for people affected by stroke, supporters, volunteers and colleagues – using digital to help them extend their reach and influence, deepen engagement and grow income so that they can achieve greater impact for people affected by stroke. As part of the Senior Leadership Team, you’ll work with Executive Directors and alongside senior leaders across the organisation to shape priorities, enable delivery and translate strategy into meaningful digital experiences.

You’ll work particularly closely with Associate Directors for Technology, Knowledge & Insight and Marketing & Communications. Success will depend on your ability to connect expertise, build strong relationships and enable multidisciplinary teams to work together around shared outcomes.

Responsibilities

• Responsibilities measured through delivery of lead digital product and experience practice across Stroke Association, setting clear standards for product development, experimentation, iteration and continuous improvement.
• Help teams define user and organisational problems clearly before moving to solutions, translating user needs and strategic priorities into effective products, journeys and services.
• Strengthen capability in user research, UX, service design and accessibility, embedding user-centred ways of working across digital activity
• Ensure the needs of people affected by stroke, supporters, volunteers and colleagues shape digital experiences from discovery through to delivery.
• Provide strategic ownership of the website and related digital experiences, working with
• Technology to ensure products and services are accessible, measurable, secure, resilient and continuously optimised.
• Strengthen how people discover, access and use Stroke Association content and services, including through SEO and emerging AI-powered search approaches.
• Provide leadership for digital marketing and channel capability in close partnership with
• Marcomms, ensuring activity is evidence-led and integrated with wider marketing and communications plans.
• Provide product, research, design and digital expertise into priority multidisciplinary teams, supporting iterative delivery, testing and shared ownership of outcomes.
• Work closely with Strategic Delivery colleagues to strengthen product and delivery practices across the organisation.
• Lead, develop and support colleagues across the Digital Product & Experience function, building sustainable capability, clear professional standards and development routes.
• Contribute to the leadership of the wider Digital, Data and Technology function, working closely with Technology, Knowledge & Insight, Marketing & Communications and Strategic Delivery.

Skills, Competencies, Experience & Attributes

Essential Criteria:

• Significant experience leading digital products, services or customer experiences
• Experience leading multidisciplinary teams involving disciplines such as product, design, research, content and technology.
• Strong understanding of how user research, insight and evidence improve decision-making and service outcomes.
• Strong experience of accessible and inclusive digital design.
• Strong understanding of digital channels, including website, search, analytics, optimisation and digital marketing.
• Ability to translate organisational priorities and user needs into clear product direction, practical delivery and measurable outcomes.
• Ability to build strong, effective relationships across different teams and functions, working collaboratively with senior stakeholders to influence shared outcomes.
• Ability to challenge constructively and work effectively with ambiguity.
• Experience of testing, learning and adapting direction based on evidence.
• Experience building, leading and developing high-performing, cross-functional teams, using coaching and mentoring to strengthen professional capability and support sustainable performance.
• Proactive, problem-solving mindset and the resilience to lead transformation.
• Strong understanding of digital transformation as an organisation-wide change process, with experience of supporting teams to adopt new ways of working, improve practice and embed sustainable behavioural change beyond technology implementation.

Working locations

• Home-based
• With semi-regular travel for team and Senior Leadership meetings and other organisational activity across the UK
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How to apply

• Please click here to view the role profile.
• To apply, please submit your application to Talent Set via this link (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
• If you are applying under the Disability Confident scheme, please indicate this in your supporting statement when applying for the role.

Interviews

• The interview date are to be confirmed. Interviews will be held via video conferencing. Please let us know if this will present any challenges when you email your application.

Policies

The Talent Set is committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

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