This seminar will cover how Trade Associations can use benchmarking to create practical value for their members, raise professional standards across the sector and strengthen their role as a trusted source of sector intelligence.
For many trade associations, one of the biggest challenges is to offer services that are directly relevant to individual members while also building a stronger understanding of the sector as a whole. Members want to know how they compare with peers, where they can improve. Boards and association teams want better insight into trends, risks, capacity, performance, labour market developments and strategic challenges within the sector.
Benchmarking can help address both needs. By collecting structured data from members and translating it into individual reports, dashboards and sector insights, associations can provide each member with a personalised view of their own position and their position relative to the total group or peer groups. At the same time, the association gains valuable intelligence to remain the trusted authority for and about the sector.
During this seminar, Tonnis van Dam will demonstrate how associations can design and use benchmarking programmes that are valuable, practical and trusted by members. He will show how benchmarking can be used for financial and operational comparison, remuneration and employee benefits benchmarking, culture research and quality improvement.
Tonnis will share a practical case study from SRA, an association that uses benchmarking to support and improve the quality of its member firms.
For individual membership and professional associations, we recommend attending the benchmarking event specific to these. See here.
What you will learn:
How benchmarking can:
- Contribute to a recurring member value programme and revenue generator
- Create direct and practical value for individual members
- Help members understand their position compared with the total group or relevant peer groups with personalised deliverables
- Supports financial and operational improvement, culture development, and Salary & Benefit insights
- Provide sector-level intelligence to enhance and improve advocacy, strategy, service development and
- Provide thought leadership to association boards and teams
As well as:
- How to deal with challenges, for example: sensitive data, confidentiality, participation rates and peer group definitions
- How benchmarking
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Presenter
This seminar will be presented by our Tonnis van Dam - founder and Managing Director of Compare2Compete, a specialist in reporting tools for associations, federations and membership organisations.
Speaker
Tonnis van Dam
Related events
Free
