Events are changing fast. AI is reshaping how we market, engage audiences, and deliver impact, through operational efficiencies and campaign support. This Masterclass will help show you how to cut through the noise and how AI tools can accelerate your event marketing, reducing cost and increasing revenue.
Agenda
AI Strategy and Audience
- The current AI landscape and the role it plays for events marketing
- Why people use AI and the benefits to them
- Assess who your target audience is and how you can use AI to help connect with them and build a community
- Strategy development and how to encourage growth within your strategy using AI
- Creating interactive, memorable touchpoints at any event size
Content Planning
- Content planning - making the best use of your time
- Prompt Engineering
- Tools to streamline admin: scheduling, content planning, and campaign management
- Using AI to help with planning and proofing your content
- Best tools for creating content
Measurement & Success
- Track, measure & optimise social media performance – how this could show you where you can make improvements through using AI
- Understanding which metrics matter & why and how to choose what to measure with AI helping you write reports
- Turning insights into actions for your next event
- Social media dashboards & AI tools to provide high-level reports
Tips and tricks for Best Practice
- Dos and don’ts - how to remove the fear and be confident with your approach
- Avoiding misinformation and ensuring evidence-based content
- Understanding ethical considerations when using AI
- Overview of social media policies and legal regulations specific to AI
Q&A and Future Planning
- Recommended tools for meetups, workshops, and large-scale conferences
- Short list of recommended tools & resources to explore further
- Q&A
What's included
- Pre-masterclass Workbook
- Three hour masterclass, live online
- Prompt engineering Tool, to help you ensure your prompts are relevant and accurate
- “The Ultimate Guide to AI in Marketing” handbook containing extra tips and tricks
- Access to the session recording for 30 days after the masterclass
Who should enroll
Any association employee in events, whether running intimate networking meetups or large-scale conferences and exhibitions.
Timings
09:30 – Start
12:30 – End
Timings are in GMT / UTC
Price
Non-members: £445.00
Standard members: £400.50
Professional members: £356.00
Leader members: £356.00
Tutor
