Association Executive Forum UK 2026

Unlocking CRM and AMS
Tuesday 23rd

Join us for an immersive day designed exclusively for association professionals looking to adopt or upgrade their core technology of CRM or AMS, and to harness it for powerful member engagement.

In today's dynamic landscape, CRM and AMS solutions serve as the central engines driving associations forward, yet many find themselves grappling with confusion, uncertainty, and challenges surrounding their CRM and AMS and how make it truly work for them.

Event Highlights

Educational Keynotes
Engage with experts as they provide valuable insights into the transformative potential of CRM and AMS within associations. Gain insights into the latest trends, innovations, and best practices.

Case Studies
Explore real-world examples of successful CRM and AMS implementations. Discover how associations have overcome challenges, increased efficiency, and enhanced member engagement through CRM/AMS.

Discussions
Participate in informative discussions with experienced professionals. Gain a comprehensive understanding of CRM/AMS adoption, budgeting, and supplier selection, while addressing common concerns.

Sharing
Collaborate with like-minded peers to identify solutions and strategies for CRM/AMS success. Incorporating our special “Soap Box Session” where you will have the opportunity to air your CRM- and AMS-related concerns. Engage in lively discussions with fellow professionals and explore resolutions to common issues, all while amplifying your voice within the community.

CRM & AMS Clinics
Our impartial expert consultants will be on hand to answer your pressing CRM/AMS questions and provide help and guidance. Discover how to select the right provider to meet your association's unique needs.

Supplier Showcase
Meet selected CRM and AMS solution providers and learn about their latest offerings to support you in your success.

Programme

09:30 - 10:00 - Refreshements on arrival

10:00 - Part 1

  • The Transformative Potential of CRM & AMS
    Understanding CRM / AMS trends, innovations and best practices
  • CRM & AMS Integration with Digital Strategy
     Exploring how CRM/AMS can align with association goals, integration and improved workflows
  • Procurement and Supplier Management: Making the right choice
    Receive top tips on effectively managing CRM and AMS procurement, from budgeting to supplier relationships. Gain insights into negotiation strategies and contract management.
  • Roundtable Excersices - Mapping your implmentation
    The scoping excercise

12:00 - Partner Showcases

  • Learn how strategic association partner suppliers have been supporting associations at round-table presentations and discussions.

13:00 - Networking Lunch

14:00 - Part 2

  • Preparing Your Data for CRM & AMS: A Practical Guide
    What should associations consider before migrating data?, Identifying and removing bad data, Data enrichment strategies, on-going data governence
  • Plotting the member journey
    Practical session demonstration session on member the member journey

15:00 - Networking & refreshment break

15:20 - Part 2

  • Using CRM & AMS to Support Your Recruitment Strategies
    We will delve into the critical role that CRM and AMS systems play in supporting and optimising your association's recruitment strategy. As associations aim to attract new members, CRM and AMS can be game-changers.
  • Future Capabilities of CRM
    AI, Personalisation, automation, and predictive analytics for associations

16:30 - Close

Join us for a day of learning, collaboration, and inspiration, as we empower association professionals to navigate the complex world of CRM and AMS, unleash their full potential, and drive their organisations toward greater success and member satisfaction.

Who should attend

  • Executive Heads, Membership Directors, Heads of Department and Managers, of Associations, Societies, Federations and all membership organisations

What's included

  • All sessions
  • Refreshments in the morning and afternoon
  • Lunch
  • Documentation
  • Post-event online community access

CPD Value

This Executive Forum attracts 4 hours of CPD

 

eLearning Excellence with LMS
Wednesday 24th

Join us for an immersive day designed exclusively for association professionals looking to adopt or upgrade their Learning Management System, and to harness it to provide the very best and valuable eLearning offering for your members and sector.

An eLearning offering with an advanced LMS is critical to drive value at your association and taking forward expertise in your sector. Adopting an LMS to provide this is a substantial project with potential for confusion, uncertainty, and challenges of how make an LMS truly work for you.

Event Highlights

Educational Keynotes
Engage with experts as they provide valuable insights into the transformative potential of an LMS within associations. Gain insights into the latest trends, innovations, and best practices.

Case Studies
Explore real-world examples of successful LMS implementations. Discover how associations have overcome challenges, increased efficiency, and enhanced value through an LMS.

Discussions
Participate in informative discussions with experienced professionals. Gain a comprehensive understanding of LMS adoption, budgeting, and supplier selection, while addressing common concerns.

Sharing
Collaborate with like-minded peers to identify solutions and strategies for eLearning success. Incorporating our special “Soap Box Session” where you will have the opportunity to air your eLearning / LMS-related concerns. Engage in lively discussions with fellow professionals and explore resolutions to common issues, all while amplifying your voice within the community.

LMS Clinic
Our impartial expert consultants will be on hand to answer your pressing LMS questions and provide help and guidance. Discover how to select the right provider to meet your association's unique needs.

Supplier Showcase
Meet selected LMS solution providers and learn about their latest offerings to support you in your success.

Programme

09:30 - 10:00 - Refreshements on arrival

10:00 - Part 1

  • The Transformative Potential of LMS and eLearning
    Understanding LMS trends, innovations and best practices
  • LMS and eLearning for member value
     Exploring how LMS can provide the most valuable eLearning offering, and be the backbone of your member offering.
  • Procurement and Supplier Management: Making the right choice
    Receive top tips on effectively managing LMS procurement, from budgeting to supplier relationships. Gain insights into negotiation strategies and contract management.
  • Roundtable Excersices - Mapping your implmentation
    The scoping excercise

12:00 - Partner Showcases

  • Learn how strategic association partner suppliers have been supporting associations at round-table presentations and discussions.

13:00 - Networking Lunch

14:00 - Part 2

  • Preparing Your Experts & Processes & Content for LMS: A Practical Guide
    What should associations consider before launching an eLearning offering.
  • Plotting the journey
    Practical demonstration of the adoption journey

15:00 - Networking & refreshment break

15:20 - Part 2

  • Using LMS to Support Your Recruitment & Retention Strategies
    We will delve into the critical role that eLeaning and LMS systems play in supporting and optimising your association's recruitment & retention strategy. As associations aim to attract new members these can be game-changers.
  • Future Capabilities of LMS with AI
    AI, Personalisation, automation, and predictive analytics in LMS systems

16:30 - Close

Join us for a day of learning, collaboration, and inspiration, as we empower association professionals to navigate the complex world of eLearning and :MS, unleash their full potential, and drive their organisations toward greater success and value.

Who should attend

  • Executive Heads, Education and eLearning Directors, Heads of Department and Managers, of Associations, Societies, Federations and all membership organisations

What's included

  • All sessions
  • Refreshments in the morning and afternoon
  • Lunch
  • Documentation
  • Post-event online community access

CPD Value

This Executive Forum attracts 4 hours of CPD

Transforming Your Annual Conference
Thursday 25th

Join us for an immersive day designed exclusively for association executives looking to increase the impact and profit of their flagship conference and other events. 

As the world around us changes – cost increases, budgets under pressure, increasingly late registrations, geopolitical pressures, climate crisis, generational differences, shortening attention spans… how do you create an event that delivers on your organisation's objectives, is relevant to your audience, grows in size and is commercially successful?

You will gain critical insights into the strategies and core processes to create leading, growing events that have greater impact.

Key Event Highlights

Educational Tutoring
Engage with experts as they provide valuable insights into transforming association conferences and events. Gain insights into trends, innovations, and best practices that enable you to raise revenue, profit and the impact for your association.

Case Studies
Explore real-world examples of successful transformations. Discover how associations have overcome challenges, increased revenue, and enhanced the value of their events.

Discussions
Participate in informative discussions with experienced professionals. Gain a comprehensive understanding of your event transformation strategy and common concerns.

Sharing
Collaborate with like-minded peers to identify solutions and strategies for your events. Engage in lively discussions with fellow professionals and explore resolutions to common issues, all while amplifying your voice within the community.

Partner Showcase
Hear from selected strategic suppliers for events and learn how they have been supporting associations for their success, and how you can too

Programme

09:30 - Refreshments on arrival

10:00 - Part 1

  • What is a transformational association event
  • Who is the transformation for
  • The journey your participants going on
  • The change you are defining and driving in your sector

12:00 - Partner Showcase

  • Hear from selected strategic suppliers for events and learn how they have been supporting associations for their success, and how you can too

13:00 - Networking Lunch

14:00 - Part 2

  • How to use narrative storytelling models to express the journey
  • How to create an event narrative that succinctly articulates the change, the journey, the purpose and the difference your event makes

15:00 - Refreshments Break

15:30 - Part 3

  • How to design your transformation, journey and purpose into the participant experience

16:30 - Close

Testimonials

These testimonials are from delegates to the previous event with the same programme and session leader.

Who should attend

  • Executive Heads
  • Conference & Events specialists
  • Communications specialists
  • Event Marketers
  • Directors, Heads of Department and Managers of Associations, Societies, Federations and all membership organisations

What's included

  • All sessions
  • Refreshments in the morning and afternoon
  • Lunch
  • Documentation

CPD Value

This Executive Forum attracts 4 hours of CPD