Storytelling for Associations Through Digital Reports
Discover the power of telling stories that move people. Because the best way to stand out is to create an emotional connection with your audience. Josh Kligman from Yearly shares actionable tips to tell your organization’s story in a way that is authentic and helps grow your community. He will demonstrate how to tell your brand story in the digital age, what mistakes to avoid, and how to upgrade your content with simple tools and strategies.
Points covered include:
- Five steps successful brands and organizations use to tell stories that shift content from noisy and sales-y to authentic and real
- A model for developing stories that inspire your audience to follow your journey, leading to greater engagement and conversion
- How to find and use the right images, photography and video that tell authentic stories that ignite action
- Online tools to enhance your digital content and storytelling
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