01 Jan 2026

Communicating in extreme environments

Topics

How to discover and market the true value of your association in an increasingly tough operating environment.

How to discover and market the true value of your association in an increasingly tough operating environment.

Building on the opening keynote, we will explore through examples:

  • the link between purpose and value 
  • how to uncover the true value of your association
  • how to market and communicate that value consistently

Reference: ACUK18/TLK-7576

Speaker

Alexander Inchbald

Founding Partner, Creative Leadership Partners

Strategist and extreme artist painting in extreme places all over the world to explore what is required to be creative everywhere. He shares the insights to help leaders and leading organisations tackle the biggest challenges they face. He has worked with some of the world’s leading organisations including The WHO, Red Cross, UNICEF, Global Fund, HP, P&G & Unilever. He has helped leading medical associations ESDR, ESRA, EASL, ESOT and IOF develop strategies. Alex is the founding partner of Creative Leadership Partners

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