Growing membership with a new proposition: how to attract a new market with a specialised development toolkit
With the inexorable growth of big data and analytics, in 2017 the Market Research Society (MRS) identified that its traditional market of research was being challenged and changed – and that it had to connect with and upskill a new cadre of analytics professionals and organisations.
Speaker
Helen Oldfield
Membership and Marketing Director,
Market Research Society
Helen Oldfield is an experienced marketing director with 20 years? experience working within the professional body sector. She worked for six years from 1986 for the Chartered Institute of Quality (CQI) as editor and then head of communications, and in 1993 moved to head up the marketing team for 11 years at the Institute of Leadership and Management (ILM). Helen is currently Sales & Marketing Director at the Market Research Society (MRS) responsible for the organisation?s sales and marketing activities as well as managing the product teams for training, membership, and company accreditation. She is passionate about the role that professional bodies play in their sector in upskilling and enabling both individuals and organisations to make a difference and flourish.
