Developing events in new markets through partnerships
The success of events can often depend upon support from third parties – support that goes beyond traditional financial sponsorship. This type of partnership is often one of mutual benefit without monetary exchange. What is the secret to building such a relationship and to make it work for both parties?
This session will explore exactly that question.
Understanding the market: one size does not fit all Selecting the best destinations Working in partnership: collaborate or die! Local vs global: is your programme relevant? Leaving a legacy
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