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Unchecked Talk
19 Jan 2022

Building & adapting a community-driven news and opinion portal

Topics

Communication

Keeping members and the wider industry community informed is vital for transparency and awareness. But if you go one step further and engage the community to become part of the conversation so much more can be achieved.

From a humble start to publishing daily news attracting 70,000 views per month, APNIC will discuss what they have learned from establishing the leading information source in their sector, including:

  • Creating a flexible news and opinion portal
  • Developing agile processes to build a content pipeline
  • Harnessing the member community’s enthusiasm to tell their stories
  • Audience building strategy and social media integration
  • Adapting to change

Ref: AWC21

Speaker

Tony Smith
Tony Smith

Communications Director, Asia Pacific Network Information Centre

Tony Smith is the Communications Director at APNIC, one of the world?s five regional Internet registries, where he leads the organisation?s brand management, communications, marketing and conferences. A trusted C-suite advisor with a reputation for delivering high-impact results, Tony has worked with executive and Board stakeholders from more than 25 years to build and protect brands. He has corporate, agency and not for profit experience working with brands including Cisco, Nokia, Microsoft, Apple, Intel and NTT across Europe and the Asia-Pacific, giving him insights across a spectrum of senior industry roles. Tony has a global communications perspective with the majority of his career working on international remits.  He firmly believes that credibility is an organisation?s most valuable asset, and investing in open, inclusive and transparent communication is the key to building and defending that asset in an era of declining public trust.

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