1. You are here:
  2. Homepage
  3. Resource library search
  4. Brand identity: Cutting your coat according to your cloth
Unchecked Talk
12 Mar 2018

Brand identity: Cutting your coat according to your cloth

Topics

Branding Communication Marketing

Brand identity is an almost intangible, but closely-guarded necessity for any modern organization; the right brand identity can help preserve and sustain success; the wrong brand identity can serve to seal an ill-favoured fate. Explore how one organization set about recreating two tired brands. Case study on how two tired brand identities were given a makeover in response to industry shifts and polarizing markets  Brand one: Urgent makeover, at low cost, through a design competition; concept to launch in one month for a local market Brand two: Key change of identity for a global audience, through a design agency, using robust methodology (needs map analysis)  The journeys from concept to launch Review of outcome and lessons learned to date

Brand identity is an almost intangible, but closely-guarded necessity for any modern organization; the right brand identity can help preserve and sustain success; the wrong brand identity can serve to seal an ill-favoured fate.

Explore how one organization set about recreating two tired brands.

Case study on how two tired brand identities were given a makeover in response to industry shifts and polarizing markets  Brand one: Urgent makeover, at low cost, through a design competition; concept to launch in one month for a local market Brand two: Key change of identity for a global audience, through a design agency, using robust methodology (needs map analysis)  The journeys from concept to launch Review of outcome and lessons learned to date

Ref:AWC18/TLK-7239

Return to listing

Related Resources