ASOIF unveils new brand identity and Strategy 2026-2032

The Association of Summer Olympic International Federations (ASOIF) has unveiled a new brand identity and published its Strategy 2026-2032, outlining priorities for the next phase of its work within the Olympic movement. The refreshed branding draws on elements of the Olympic rings and a sun motif, reflecting both the Association's link to the Summer Games and continuity with its previous visual identity.

ASOIF represents the international federations of sports on the Summer Olympic programme and works closely with the International Olympic Committee, alongside sister bodies the Association of International Olympic Winter Sports Federations and the Association of IOC Recognised International Sports Federations. The new strategy sets out priorities around governance, financial sustainability, athlete welfare, good governance reviews of member federations, and the positioning of Summer Olympic sports ahead of Los Angeles 2028 and Brisbane 2032.

ASOIF President Ingmar De Vos said the changes were intended to signal progress while maintaining stability. The Strategy 2026-2032 document is being shared with member federations and key stakeholders and will form the basis of ASOIF's planning cycle over the next six years.