Website Manager

Forestry England

Hours
25.9 hours per week

About the Organisation

We are England's largest land manager, looking after the nation's 1,500 woods and forests. Forests flourish with careful planning and expert management. We’re landscapers and foresters on a vast, nationwide scale: we shape landscapes for people, timber and wildlife. We work in partnership across government, with charities and private companies. Before 1 April 2019, Forestry England was known as Forest Enterprise England. Forestry England is part of the Forestry Commission family.

About the role

Join us. We're foresters, professionals and experts. We are a passionate team who love to share our enthusiasm and want to make a positive difference for you and the environment. Together, we’re using our scale and expertise to grow the nation’s forests for everyone. We’re already adapting our landscapes for tomorrow, and getting stuff done today, like creating amazing places and experiences for you to enjoy. We're providing vital homes for wildlife, making our air cleaner to breathe and producing sustainable timber.

We’re looking for an experienced Website Manager to improve the Forestry England website for the millions of people who use it every year.  Your goal will be to make sure the website drives forest visits and support for Forestry England, while showcasing our work and organisation. To do this, you’ll deliver new content and functionality for the website, to create usable and accessible digital experiences, working closely with the senior digital manager, our development agency, and internal website team. 

To be successful in this role, you must be confident in delivering content and UX projects, preferably in a Drupal environment, and be able to liaise with multiple stakeholders to capture feedback and communicate requirements. You’ll enjoy working with stakeholders and the wider organisation and be passionate about championing the user and placing them at the heart of all developments.  

Alongside this, you’ll have strong written and verbal communication skills and be able to edit website content to a high standard. You'll also have experience in training staff and communicating best practice across a variety of channels. Finally, you’ll be passionate about data and user testing and use these skills to support your decision-making, and be very familiar with JIRA and other development management tools. 

Responsibilities

Key Responsibilities & Accountabilities:

• Work closely with the web developer and snr digital manager to manage the continual development of the Forestry England website, and ensure that it is fit for purpose and meets the needs of the business, our customers and stakeholders.
• Work closely with the website officer and internal staff to manage the continual development and ongoing quality of the content hosted on the Forestry England website.
• Provide user experience expertise and data to best inform both content and technical developments.
• Work with all departments to identify content and development opportunities and requirements. Using this insight, work collaboratively to create briefs for the web developer or external agency to implement.
• Manage, with the website developer, the website’s backlog, ensuring that changes add value and enhance the user experience, referring to the senior digital manager for strategic guidance.
• Deliver the website elements of the digital strategy, referring to the senior digital manager for strategic guidance.
• Evaluate and report on website usage and trends to improve business performance, using GA4 and Hotjar.
• Lead training for web publishers, providing advice, support and training, and interpretation of requirements.
• Create regular communication updates about the progress and impact of the Forestry England website.
• Line management of website content officer
• Manage any administration associated with the above. 

Skills, Competencies, Experience & Attributes

Essential:

• Substantial experience of delivering digital projects to support business objectives, using Drupal.
• Significant experience of creating website content projects, paying attention to navigation and the user experience, using Drupal.
• A strong understanding of UX principles and expertise in web content creation, usability, architecture, development and design.
• Demonstrable experience of using analytics packages, such as Google Analytics and Hotjar, and of making data-driven decisions.
• Experience in managing stakeholders, gathering requirements and creating development briefs.
• Experience of working with a development team (in-house and external) to deliver specific developments.
• Line management experience.

Desirable:

• Knowledge of new and emerging technologies and how they contribute to the communications mix.
• Experience in product management and in using JIRA or other project management tools.
• Demonstrable experience of carrying out significant user testing.

Required Qualifications

• Relevant degree or professional qualification in UX research and product management

Compensation & Benefits

• Forestry England contributes an average of 28.97% towards your pension.
• 25 days holiday a year, rising by one day every year of service, up to 30 days (pro-rated for part-time employees) plus additional days off such as bank holidays.
• STaR is our employee benefits scheme offering discounts on everyday supermarket shopping, as well as other things such as hotel stays, clothes, mobile phones, other electrical items, medical and car insurance, holidays, gym discounts, household bills, Headspace wellbeing app.
• Free parking at Forestry England sites and free entry to our National Arboretums at Westonbirt and Bedgebury.
• Commitment to lifelong learning through career development. Forestry England will support your career development in a variety of ways, including continual professional development, support for individual learning plans and sponsored membership of professional bodies.

Working locations

• Bristol, United Kingdom
• The expectation is that you will travel to the office a minimum of twice a month, on a Tuesday.

How to apply

• You will be asked to write a 200-word statement on your relevant experience and career history, along with a personal statement of no more than 500 words. You will be assessed on both during sifting. More details about how to apply are listed on the application form.
• Successful candidates will undergo a criminal record check and the government baseline personnel security standard check.
• If you require any reasonable adjustments, please email [email protected].
• If you're planning to use AI to support your application, please ensure you've read our guidelines here first. 

Interviews

• You will be assessed on a technical skill during your interview, which will be the delivery of digital projects, preferably using Drupal. You will also be required to do a presentation during the interview, and the topic will be specified in advance.
• The Behaviours being assessed at interview are:
  • Changing and improving
  • Communicating and influencing
  • Working together
  • Delivering at pace
  • Seeing the bigger picture

Policies

Forestry England is part of the Civil Service. The Civil Service has a Disability Confident Scheme (DCS). This means candidates with disabilities who meet the minimum selection criteria during the application process will be guaranteed an interview. We also offer a Redeployment Interview Scheme to current civil servants who are at risk of redundancy, and who meet the minimum requirements for the role. This role is also part of the Great Place to Work for Veterans and Prison Leaver Recruitment initiative. 

Within Part 7 of the Immigration Act 2016, it is essential that applicants should have the ability to provide conversation in accurate spoken English. Our recruitment process makes appointments based on fair and open competition and merit, as outlined in the Civil Service Commissioners’ Recruitment Principles. If you feel your application has not been treated in line with/according to these principles and you wish to make a complaint, please email: [email protected]

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