Website and Social Media Executive
National Federation of Womens Institutes
Hours
35 hours per week
About the Organisation
With a 110-year history, we are proud to be able to say that the WI continues to be the largest and most influential UK-based women’s organisation, with over 170,000 members. Our campaigns push for change on the issues that matter to women and their communities, from equal pay to climate change, mental health, and violence against women. The WI has brought about real change, and this record of action shows that we are as relevant today as we were in 1915. The National Federation of Women’s Institutes (the NFWI) is responsible for running the organisation and provides support and advice to members at both regional and local levels
About the role
In this key position, you will shape our online campaigns to improve the lives of women as you create website and social media content and manage community engagement. You can expect different challenges every day: implementing and monitoring advertising, updating digital guidance and training materials, and creating inspiring content that amplifies women’s voices and stories. We will look to you to identify opportunities to create conversations and showcase our members’ achievements, whilst building volunteers’ confidence to make digital contributions, so you will be central to our campaigning presence and mission.
A creative and enthusiastic digital storyteller, you will be a true team player with demonstrable ability to manage multiple projects and deadlines. Creating website and social media content should naturally be second nature to you, and you will be fully familiar with creating reports based on analytical data and using a CMS and Google Analytics or similar reporting tools.
Exposure to an Enterprise CMS (Squiz Matrix, Sitecore, Umbraco) and social media tools (such as Sprout Social) would be an advantage, alongside formal certification in digital marketing, social media, analytics, content creation, UX or accessibility. Finally, you will ideally have a basic knowledge of HTML and CSS, some design and video editing skills, and a good understanding of digital advertising tools and campaign optimisation.
Responsibilities
Main Functions:
- Work on the online element of campaigns to improve the lives of women.
- Create website and social media content, social media activity and community management.
- Assist with federation and WI activity on the WI website.
- Create and monitor online advertising.
- Work alongside the IT & Digital Services team to ensure that digital guidance and training material is kept up-to-date.
Work on the online element of campaigns to improve the lives of women:
- Bring WI campaigns to life online by crafting inspiring digital content that amplifies women’s voices and lived experiences.
- Support impactful, values-led campaigns that champion equality, wellbeing, and social justice within communities across England, Wales, and the Islands.
- Identify opportunities to spark conversation and collective action through digital channels, encouraging members and supporters to engage and advocate.
- Ensure all campaign messaging reflects the WI’s rich heritage while remaining relevant, inclusive, and forward-looking.
- Maintain a high standard of our online platforms through assisting with website testing, identifying bugs and any other work as necessary.
Create website and social media content, social media activity, and community management:
- Tell the story of the WI vibrantly and authentically, showcasing member achievements, campaigns, and community initiatives.
- Develop engaging, accessible content that celebrates the diversity and spirit of WI members and encourages wider participation.
- Nurture a welcoming and respectful online community by actively engaging with members and the public, responding thoughtfully and appropriately.
- Use insight and feedback to shape content that resonates with audiences, strengthens connections, and grows digital reach.
Assist with federation and WI activity on the WI website:
- Support federations and WIs in sharing their stories, events, and successes, ensuring their voices are visible on the national platform.
- Encourage consistency and pride in how local WI activity is presented, upholding brand and accessibility standards.
- Act as a helpful point of contact for website queries, empowering volunteers with the confidence to contribute digitally.
- Help keep the website dynamic and relevant by ensuring local and regional content reflects the breadth of WI activity across communities.
Creates and monitors online advertising:
- Develop thoughtful and targeted digital advertising that raises awareness of WI campaigns, membership, and opportunities to get involved.
- Ensure advertising reflects the WI’s values, reaching diverse audiences and inspiring new members to join the movement.
- Monitor performance closely, using insights to refine campaigns and make the best use of resources.
- Share learnings to continuously improve how the WI connects with women and communities online.
Work alongside the IT and Digital Services team to ensure that guidance and training material is kept up-to-date:
- Help create clear, supportive guidance that enables staff, federations, and WI members to confidently use digital tools.
- Contribute to training resources that empower volunteers of all digital skill levels, reflecting the WI’s inclusive ethos.
- Keep materials current and practical, ensuring they evolve with changing technologies and user needs.
- Support a culture of continuous learning, helping bridge digital gaps and ensuring no member is left behind.
- Respond to support queries efficiently, using pre-existing guidance/training material.
Cultural diversity, equal opportunities and environmental responsibility:
- Uphold a commitment to equality, diversity and inclusion, ensuring these values are reflected in workplace culture and relationships with external stakeholders.
- Promote a respectful and inclusive environment where all individuals are valued and supported.
- Champion environmental responsibility by adopting sustainable working practices and encouraging responsible behaviours in interactions with external organisations.
Skills, Competencies, Experience & Attributes
Experience:
- Passion for using digital content to support campaigns and causes that improve women’s lives.
- Creative and enthusiastic approach to storytelling and digital engagement.
- Strong commitment to inclusivity, accessibility, and online community engagement.
- Proactive and organised, with the ability to manage multiple tasks and deadlines.
- Collaborative team player with a positive and supportive attitude.
- Strong attention to detail and commitment to high-quality output.
- Experience creating reports based on analytical data.
- Experience using Google Analytics or similar reporting tools.
- Experience working with a CMS.
- Experience creating website and social media content.
- Experience managing or supporting social media channels and online communities.
- Experience supporting digital campaigns or online activity.
- Experience working collaboratively within a team.
Education & Training:
- Evidence of practical experience in content creation or social media.
Knowledge:
- Understanding of social media platforms and content best practice.
- Knowledge of website content management and digital publishing.
- Awareness of accessibility principles in digital content.
- Knowledge of SEO principles and content discoverability.
- Familiarity with analytics tools (Google Analytics, platform insights).
- Knowledge of digital advertising platforms ( Meta, Google Ads).
- Understanding of brand, tone of voice, and content guidelines.
- Awareness of emerging digital trends and tools.
- Knowledge of Microsoft packages – Word, Excel, PowerPoint, Outlook, Copilot.
Skills & Abilities:
- Strong writing and editing skills, with the ability to create engaging and accessible digital content.
- Ability to tailor tone and messaging for different audiences and platforms.
- Social media management and community engagement skills.
- Good organisational skills with the ability to prioritise and meet deadlines.
- Ability to work with data and insights to improve content performance.
- Strong communication skills, with the ability to engage with colleagues, members, and the public.
- Ability to work with individuals across the organisation with varying levels of technical knowledge.
Desirable:
- Experience working with an Enterprise CMS (Squiz Matrix, Sitecore, Umbraco etc.).
- Experience working with helpdesk software (Zendesk etc.).
- Experience of working for a charity, membership organisation or public sector organisation.
- Empathy and sensitivity when engaging with diverse audiences.
- Curiosity about digital trends, content formats, and audience behaviour.
- Enthusiastic about supporting volunteers with varying levels of digital confidence.
- Experience creating and monitoring online advertising campaigns.
- Experience supporting users or responding to digital queries (helpdesk, community engagement).
- Experience creating guidance, training materials, or how-to content.
- Training or certification in digital marketing, social media, or analytics.
- Qualification or short courses in content creation, UX, or accessibility.
- Evidence of continuous professional development in digital tools or websites.
- Basic knowledge of HTML/CSS/JavaScript
Required Qualifications
- Degree or equivalent experience in digital, social media, marketing, communications, or a related field.
Compensation & Benefits
- 28 days’ annual leave, rising to 30 days on completion of 5 years’ service with the flexibility to take your annual leave in hours.
- Membership of our healthcare scheme
- Enhanced family-friendly policies and a commitment to employee wellbeing.
Conditions of employment
- You must have evidence of right to work in the UK.
Working locations
- Hybrid model, working in the London office and remotely
- Some attendance at meetings or conferences may occasionally require overnight stays unless they are digital.
How to apply
- For further information about this Digital and Technology Manager role, please download the recruitment pack which includes the job description and person specification:
- To apply, please submit your current CV with a covering letter clearly explaining why you would be suitable for the role to the HR department at [email protected].
- The selection process starts with a written application to explain your suitability for the role based on the job description and person specification, and any ideas you have to enhance your application. The interview process will be in person, but please contact us if this is difficult for you.
Interviews
- First-round interviews will take place virtually between 14th and 17th August 2026.
- Second-round interviews will take place in person at our London office on 19th August 2026.
Policies
The WI is proud to be an equal opportunities employer and values diversity. Reg. Charity No. 803793.
The job vacancy information provided here is from third-parties and the AAE can not guarantee the accuracy of the information.