Senior Communication Manager

Industrial Minerals Association - Europe

About the Organisation

IMA-Europe is the European association representing industrial minerals producers and importers. It acts as the sector’s voice at EU level and works on policy, sustainability, health & safety, product stewardship, industrial competitiveness, and public awareness. The association brings together multiple mineral sectors and companies across Europe.

About the role

IMA-Europe is now seeking an experienced Communication Manager to elevate its communication function to a more strategic, proactive, and high-impact level. IMA-Europe is looking for an experienced, hands-on communication professional capable of designing and executing a modern communication strategy for a European trade association operating in a technical and policy-driven environment.

This is a high-autonomy role for someone who combines strategic thinking, operational excellence, content leadership, digital fluency, and strong execution discipline. The successful candidate will structure and professionalise IMA-Europe’s communications approach, anticipate priorities, develop annual communication plans, strengthen visibility with EU stakeholders, support IMA-Europe’s advocacy objectives, and independently deliver day-to-day outputs.

Responsibilities

Communication Strategy & Planning:

• Design and implement a multi-year communication strategy aligned with IMA-Europe priorities.
• Translate policy, industry and business objectives into clear communication goals.
• Build annual editorial calendars and forward-looking communication plans.
• Introduce KPIs, dashboards and reporting to measure impact.
• Identify reputational risks and opportunities early.

Executive & Institutional Positioning:

• Strengthen IMA-Europe’s visibility among EU institutions, policymakers, media and industry stakeholders.
• Support leadership messaging for the Director General, President and committees.
• Draft speeches, talking points, presentations and strategic narratives.
• Position IMA-Europe as a credible, fact-based and solution-oriented industry voice.

Content Leadership:

• Produce high-level written content including:
  • Media: Press releases, Campaign messages; Website content, Newsletters, etc
  • Events: Event coordination, Event comm support materials
  • Reports: Annual report, Position papers
  • Social media: Content and dissemination
  • Translate technical, regulatory and scientific topics into clear business language.

Digital & AI-Enabled Communication:

• Lead digital channels including website, LinkedIn, newsletters and stakeholder outreach.
• Use AI tools to improve productivity, analytics, content production, monitoring and campaign efficiency.
• Apply data-driven methods to optimise engagement and visibility.
• Manage CRM/email tools and audience segmentation where relevant.

Campaigns & Advocacy Support:

• Build communication campaigns around EU legislative files, sustainability priorities and industry milestones.
• Coordinate messages across members and mineral sections where appropriate.
• Support events, conferences, launches and policy moments with professional communication packages.

Brand & Reputation Management:

• Refresh and maintain IMA-Europe’s visual branding throughout communication standards.
• Ensure message quality, clarity and consistency across all outputs.
• Prepare crisis / reactive communication protocols when required.

Autonomous Delivery:

• Manage the full communication cycle independently: planning, drafting, publishing, reporting.
• Coordinate external suppliers (designers, agencies, web developers) when needed.
• Prioritise workload effectively in a fast-moving Brussels environment.

Skills, Competencies, Experience & Attributes

Experience:

• 8+ years of professional experience in communications.
• Strong preference for experience in:
  • EU trade associations
  • Brussels public affairs environment
  • Industrial / manufacturing/energy / raw materials sectors
  • Technical B2B organisations

Skills:

• Excellent strategic communication judgement.
• Outstanding writing and editing skills in English.
• Ability to simplify complex technical and regulatory matters.
• Strong project management discipline.
• Proven experience building communication plans from scratch.
• Confident stakeholder management with senior executives and member companies.
• Strong digital communication capability.
• AI-savvy and comfortable using modern productivity tools.
• Self-starter able to work independently with minimal supervision.

Languages:

• Native or near-native English essential.
• French and/or other EU languages are an advantage.

Personal Qualities:

• Mature, credible and diplomatic.
• Pragmatic and execution-oriented.
• Calm under pressure.
• Politically aware.
• Curious about industry, sustainability and European policy.
• High ownership mentality

Required Qualifications

• Master's degree in Communication or Journalism, with other relevant degrees to be considered; a qualification in Information is a plus

Compensation & Benefits

• The opportunity to impact and revamp the communications work of an entire industrial sector
• A leading job within a dynamic team in an international environment
• A competitive salary package
• Continuous internal and external trainings
• A friendly working environment

Working locations

• Brussels, Belgium

How to apply

• Interested candidates are asked to submit their application consisting of CV and cover letter to Sergey Golyshin, Director at Mavence at [email protected].

Interviews

• Interviews will be held until the role is filled, with early applications to be encouraged.

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