Regional Fundraising Acquisition Officer

Alzheimers Society

Hours
35 hours per week

About the Organisation

Alzheimer’s Society is the UK’s leading dementia charity, and the only one to tackle all aspects of dementia by providing help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be. Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values ensure that our focus remains clear for the challenges and opportunities ahead, reminding us of what we all stand for.

About the role

At Alzheimer’s Society, we are advisors, supporters, fundraisers, researchers, influencers, communicators, technical specialists and so much more. We are volunteers, we are employees, and together we are here to make a difference to the lives of people with dementia and their carers. The Acquisition Officer will lead the delivery, optimisation and continuous improvement of multichannel marketing campaigns, driving participation across Organise Your Own, Corporate, and Groups and Clubs activities.

Using data, insight, and testing, you will identify opportunities to increase registrations and improve campaign performance, and bring a strong understanding of sector trends to inform strategy and ensure marketing investment delivers maximum impact. Acting as a subject-matter expert, you will embed a test-and-learn approach to continually refine campaigns and improve results.

You will collaborate closely with internal teams, external stakeholders and media agencies to brief, manage and optimise campaigns from planning through to execution and evaluation. With a strong focus on performance monitoring, you will deliver clear, insight-driven evaluations and actionable recommendations to shape future activity. By staying ahead of market developments and championing innovation, you will play a key role in evolving our marketing approach and driving best-in-class campaign delivery.

This role will focus on:

• Delivering audience-specific, engaging content that performs against marketing campaign KPIs.
• Using data to report on performance, as well as identify new growth opportunities.
• Proactively staying ahead of market developments to champion innovation.

We are looking for someone who exemplifies our values, someone who is determined to make a difference when and where it matters most. A trusted expert who believes in working better together and demonstrates true Compassion.

Responsibilities

Key Accountabilities and Responsibilities:

• Planning, developing and executing marketing campaigns for Alzheimer’s Society Regional Fundraising activity.
• Responsible for campaign KPI performance; meeting registration targets and other key metrics such as CPA.
• Delivering compelling copy, ensuring that all communication is in line with the overall campaign concept and adheres to Brand guidelines.
• Responsible for the production of all marketing collateral for all relevant Regional Fundraising acquisition campaigns.
• Development and implementation of Regional Fundraising marketing across a range of media channels.
• Delivering the marketing plan against expenditure budget.
• Provide timely and accurate updates on key campaign metrics to senior stakeholders, along with recommendations for improvements.
• Closely monitoring results of all communications and using learnings to optimise during and post-campaign across all channels.
• To stay up to date with new developments in direct response marketing techniques, both externally and internally, to ensure we are at the forefront of sector trends and developments.
• Work closely with other teams, including Digital Marketing, Brand and Creative Services, to develop campaigns with maximum impact.
• Responsible for the evaluation of each campaign, making recommendations for future activity.
• Driving innovation around marketing development and delivery, sharing best practice and ensuring application across multiple products.
• Stay at the forefront of market trends, competitor products and the fundraising sector to drive improvements in the event participant experience.
• To carry out reasonable duties as might be required, which are commensurate with the nature of the post, to meet the needs of the Directorate.
• Occasional travel and overnight stays.
• Attend face-to-face departmental meetings and other events, which may include overnight stays. 

Skills, Competencies, Experience & Attributes

Skills & Knowledge:

• Demonstrable experience of planning, developing, and delivering complex, multi-channel marketing campaigns.
• Demonstrable experience of working in fundraising products/events.
• Strategic thinker with the ability to monitor, collect and analyse data to make clear decisions and make recommendations.
• Experience of marketing and communications, including the ability to brief in print, copy, design or market research.
• Experience managing day-to-day relationships with stakeholders
• Experience in budgeting and financial management.
• Innovative thinker with a test-and-learn attitude.
• Experience in or ability to learn to use email marketing software.
• Working knowledge of data protection regulation and industry best practice including GDPR.
• Able to undertake occasional travel and overnight stays as required.

Competencies & Personal Attributes:

• Be a team player, supporting colleagues when there are deadlines, and who knows when to ask for help themselves.
• Be a self-starter with a high level of motivation.
• Good organisational and timekeeping skills.
• Good attention to detail.
• Non-judgemental communication.
• Commitment to and understanding of equal opportunities.
• Understanding of the inclusion agenda and its relevance within a diverse society

Compensation & Benefits

• Paid compassionate and bereavement leave
• Paid time off work to support
• Annual leave of 27 days, increasing to 30, plus bank holidays
• Career breaks of up to 3 months
• Flexible working
• Wellbeing leave
• Health Cash Plan
• Paid dependants leave
• Values Hero and Society Legend Awards
• Group Personal Pension Plan
• Life Assurance Scheme - two times your annual salary
• Home Allowance of £312 per year
• Discounted gym membership with Society Plus
• Mental health app and unlimited therapy
• Women in Leadership Development Programme
• Leadership development programme
• Financial support towards relevant professional qualifications, enhanced family leave - 16 weeks paid for all parents
• Paid time off work for fertility treatments for both partners, paid carers' leave

Working locations

• Home-based

How to apply

• Apply to our website
• Please also contact Alzheimer’s Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

Interviews

• Interviews for this role have been provisionally scheduled to take place via MS Teams on Tuesday 25th and Wednesday 26th August 2026.

Policies

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment, or health condition, or individuals who identify as Black, Asian, or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. Our Equity, Diversity, and Inclusion Strategy here, along with our internal employee forum and Employee Lived Experience network groups, helps us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.

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