Digital Marketing Officer

Institute of Cancer Research

Hours
35 hours per week

About the Organisation

We are one of the world’s most influential cancer research institutes with an outstanding record of achievement dating back more than 100 years. We are world leaders in identifying cancer genes, discovering cancer drugs and developing precision radiotherapy. Together with our hospital partner The Royal Marsden, we are rated in the top four centres for cancer research and treatment worldwide. As well as being a world-class institute, we are a member institution of the University of London.

We came second in the league table of university research quality compiled from the Research Excellence Framework (REF 2021). We have charitable status and rely on support from partner organisations, charities, donors and the general public. We have more than 1,000 staff and postgraduate students across three sites – in Chelsea and Sutton.

The role of the directorate is to tell the ICR’s story and focus on income generation. The ICR is world-renowned for its outstanding cancer research – and it deserves communication to match. We believe that communicating effectively about the ICR's work can help us build on our successes – attracting donors and supporters, the best staff and students, commercial partners and collaborators.

About the role

We are seeking a Digital Marketing Officer to join our Development and Communications directorate and contribute to the ICR’s digital marketing needs – in particular, to support fundraising across all digital touchpoints. The successful candidate will play a key role in producing and editing digital fundraising content for the ICR’s website and donation platform; creating content for digital ads, including writing copy, working on video briefs, and collating appropriate imagery; our email marketing by writing compelling copy, building templates, and working with data.

The Digital Marketing Officers work closely with the Digital Marketing Manager and other communications professionals, including the Head of Strategic Marketing, to support the ICR’s digital marketing needs, in particular to support fundraising across all digital touchpoints. Digital Marketing Officers work closely with the Digital Marketing Manager and other communications professionals, including the Head of Strategic Marketing, to support the ICR’s digital marketing needs, especially fundraising across all digital touchpoints.

You will produce and edit digital fundraising content on the ICR’s website, with particular focus on the ‘Support us’ section, ensuring the content is kept up-to-date and search engine optimised. You will have experience in writing engaging copy for email marketing, social media and paid advertising, and have good knowledge of email marketing and digital platforms including Mailchimp, Google Search Ads, Ad Grants and Meta.

The post holder will work in our Digital Communications team in our fast-paced, supportive Development and Communications directorate, with opportunities to work with and learn from colleagues in other digital and fundraising roles. You’ll build good relationships with a range of stakeholders across the ICR and have the opportunity to work on projects spanning regular giving, sports and challenges, legacy marketing, philanthropy, education and recruitment.

You’ll create content for digital ads, including writing copy, working on video briefs, and collating appropriate imagery. You’ll work closely with our Social Media Lead on content to ensure our organic and paid content is aligned. You will be involved in our email marketing schedule, write compelling copy, build templates, and work with data. You will ensure key stakeholders are managed on tight timelines.

Responsibilities

Digital Marketing:

• Create fundraising content for the website and edit and publish changes on the site, ensuring copy is search optimised and accessible.
• Support members of the ICR’s fundraising teams on ad hoc website requests.
• Review existing content on the site and suggest updates and improvements, identifying any content gaps and working with stakeholders across the directorate to implement these changes.
• Work with the Digital Marketing Manager to develop effective supporter journeys, maximising audience touchpoints to improve engagement and income generation.
• Write copy for marketing emails, including fundraising, stewardship and e-newsletters.
• Provide email marketing expertise and support to benefit the wider organisation, as appropriate.
• Build templates in our email marketing platform and work with internal stakeholders to manage the data.
• Create and manage email schedule, pulling metrics following email sends and providing insight and commentary for key stakeholders.
• Conduct competitor analysis and use this as inspiration for our own email marketing.
• Be the point of contact with our media agency to respond to any requests.
• Create schedules for our digital campaigns and ensure all parties are sticking to timelines.
• Create and optimise content for our digital ads, including producing copy, static images, video and animation.
• Become an expert on our donation platform goDonate and create tailored donation forms for appeals with engaging content to convert donors.
• Ensure consistency of message, visual identity and tone of voice across all digital content.
• Provide cover for social media channel output during staff leave or other periods of absence.
• Develop digital assets for use across our work to help shape our digital identity.
• Adhere to the ICR’s brand guidelines and be an advocate for the ICR’s brand.
• Develop strong working relationships with internal stakeholders.
• Some out-of-hours work, including evenings and weekends, may be required.

General:

• All staff must ensure that they familiarise themselves with and adhere to any ICR policies that are relevant to their work and that all personal and sensitive personal data is treated with the utmost confidentiality and in line with the General Data Protection Regulations
• Any other duties that are consistent with the nature and grade of the post that may be required.
• To work in accordance with the ICR’s Values.
• To promote a safe, healthy and fair environment for people to work, where bullying and harassment will not be tolerated.
• This job description is a reflection of the present position and is subject to review and alteration in detail and emphasis in the light of future changes or development.

Skills, Competencies, Experience & Attributes

Experience:

• Web publishing experience, using a content management system 
• Experience of developing digital content
• Experience of writing and editing for the web, email marketing and advertising
• Experience of managing social media accounts
• Understanding of scientific research or experience of science communication
• Experience of reporting on website and social media analytics
• Experience of working in a charity and using digital solutions to support fundraising

Education & Knowledge:

• Good understanding of the digital marketing landscape, emerging channels and trends.
• Recognised professional qualification in digital marketing.
• Science degree or equivalent understanding of scientific research

Skills:

• Good writing and editing skills
• Effective communicator, both speaking and writing
• High standard of written English
• Ability to read and understand HTML code
• Ability to use video editing and design software (Premiere Pro, InDesign, Photoshop, Illustrator, Canva)
• Strong IT skills
• Strong creative and imaginative skills

General:

• Strong interpersonal skills; able to interact with people at all levels across an organisation
• Self-motivated and able to use own initiative
• Ability to work in a team
• Demonstrable passion for the ICR’s mission to make the discoveries that defeat cancer
• Demonstrable interest in communication of science and medicine 
• Able to prioritise workload, take a flexible approach when necessary and hit deadlines

Required Qualifications

• Degree or equivalent experience

Compensation & Benefits

• Employees are entitled to 28 days of annual leave and an increase by a further day after 2 years’ and 5 years' service.
• Staff membership to the Universities Superannuation Scheme (USS) is available. The USS is a defined benefit scheme and provides a highly competitive pension scheme with robust benefits. The rate of contributions is determined by USS, and details of the costs and benefits
• Transferring from the NHS, they can opt to remain members of the NHS Pension Scheme.
• Family-friendly benefits such as flexible working, a parents’ group, and a maternity mentoring scheme. 
• Interest-free loans for discounted season tickets for travel and bicycle purchases, access to the NHS discounts website, a free and confidential Employee Assistance Programme which offers a range of well-being, financial and legal advice services, two staff restaurants, and access to a gym and sporting facilities at our Sutton site.

Working locations

• Hybrid model, working in the Chelsea office and remotely

How to apply

• Apply online
• We encourage all applicants to access the job pack attached for more detailed information regarding this role. For an informal discussion regarding the role, please contact Liz Brown, Senior Digital Marketing Manager, via email at [email protected].
• You may contact Thea Cassel, Digital Marketing Manager, for further information by emailing [email protected]. This job description is a reflection of the current position and is subject to review and alteration in detail and emphasis in the light of future changes or development.

Policies

The Institute of Cancer Research, London, is one of the world's most influential cancer research institutes, with an outstanding record of achievement dating back more than 100 years. Further information about working at the ICR can be found. At the Institute of Cancer Research, we champion diversity as we believe it fuels innovation and drives impactful research. We welcome applicants from all walks of life, valuing diverse perspectives that enrich our work.

Don't let a checklist of qualifications hold you back – if you're passionate about the role, we want to hear from you. Your unique experiences and backgrounds contribute to the richness of our team. We are committed to being an equal opportunity employer for all, regardless of ethnicity, gender, age, sexual orientation, disability, or any other dimension of diversity. Join us in creating an inclusive environment where everyone's voice is heard and valued.

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