Digital Experience Manager

Royal College of Occupational Therapists

Hours
35 hours per week

About the Organisation

We’re RCOT, the Royal College of Occupational Therapists. We’ve championed the profession and the people behind it for over 90 years; and today, we are thriving with over 36,000 members. Then and now, we’re here to help achieve life-changing breakthroughs for our members, for the people they support and for society as a whole. We have a vision that people everywhere value the life-changing power of occupational therapy. To achieve this, we have a new organisational structure that positions us to take advantage of opportunities for occupational therapy and for us as a membership body.

About the role

The Membership Engagement Directorate plays a central role in helping us attract, engage, support and retain members, while ensuring we deliver value throughout the member journey. Working across digital, content, communications, marketing, events and engagement activities, the directorate helps connect members with the resources, opportunities and experiences that support their professional lives and strengthen their relationship with the organisation.

As Digital Experience Manager, you'll lead and deliver great member and customer experiences across our digital channels. This is a hands-on role combining strategic planning with day-to-day delivery and optimisation. You'll take ownership of key platforms, including our website, and lead our approach to content performance, SEO and digital optimisation. Working with a small team and colleagues across the organisation, you'll develop and deliver digital and content roadmaps that support organisational priorities and create seamless experiences for our audiences.

This is an opportunity to shape how members and customers experience the organisation online. You'll have the scope to influence strategy, improve platform performance and lead meaningful change, while remaining close enough to the detail to see the impact of your work first-hand. If you enjoy combining planning, problem-solving and delivery within a supportive and ambitious team, we'd love to hear from you.

Responsibilities

Operational Delivery:

• Develop and own digital experience plans and roadmaps that support organisational strategy, continuously improving platforms, content and user journeys to drive engagement and conversion.
• Create and deliver a digital content roadmap aligned to campaign priorities, customer needs and SEO opportunities - addressing user pain points, improving usability, accessibility and personalisation.
• Own performance measurement: define KPIs, ensure appropriate tracking is in place (GA4/GTM), and translate data into actionable insight to continuously optimise journeys and outcomes.
• Devise and implement plans to drive high-quality, relevant traffic, improving visibility through SEO and content optimisation.
• Lead the organisation’s approach to SEO and analytics, ensuring tools, tracking and reporting frameworks are fit for purpose and embedded into decision-making.
• Oversee and actively manage the team planner, prioritising work, balancing capacity, and ensuring delivery pace aligns to objectives.
• Line manage and support team members, ensuring delivery of high-quality, accessible and optimised digital content and effective use of digital systems.
• Work with the Head of Digital Channels to improve operational efficiency, processes and ways of working.
• Oversee a devolved publishing model, ensuring clear governance, QA processes, and best practice standards.
• Identify and support digital capability development across the organisation.
• Drive innovation, encouraging practical adoption of new tools, technologies and approaches (including AI where appropriate).
• Champion accessibility and inclusive design across all digital outputs.

Values, Culture and Management:

• Live our values in all that you do; celebrate it when colleagues live our values and raise it, respectfully, when they don’t
• Manage and empower your team to deliver impact for our members and colleagues
• Have regular conversations about objectives, wellbeing and performance (data, impact and outcomes)
• Coach colleagues to take ownership of their career development, offering support and guidance as needed.

Skills, Competencies, Experience & Attributes

Experience and Expertise:

• Proven experience in a digital, content or digital experience role, ideally within a membership, not-for-profit or service-led organisation.
• Strong understanding of digital experience principles, including content strategy, user journeys, accessibility and conversion optimisation.
• Hands-on experience of SEO and content optimisation, including use of SEO tools and applying best practice to improve visibility and engagement.
• Experience using analytics platforms (GA4) and tag management tools (GTM) to ensure tracking is correctly implemented, maintained and used to inform decisions.
• Ability to interpret data, generate insight and prioritise improvements based on performance and user behaviour.

Delivery and Ways of Working:

• Comfortable operating both strategically and tactically - able to plan, prioritise and also deliver hands-on when required.
• Strong project and workload management skills, with experience coordinating delivery across multiple priorities in a small-to-medium sized team.
• Experience of working in a collaborative, business-partnering model to deliver campaigns or digital initiatives.
• Good understanding of digital platforms and tools, with the ability to assess requirements and recommend practical solutions.

People & Leadership:

• Experience managing or mentoring others, supporting development and maintaining high standards of delivery.
• Strong stakeholder management skills, with the ability to influence and build credibility across a range of audiences, including senior colleagues.

Communication & Mindset:

• Excellent written and verbal communication skills, with strong attention to detail.
• A proactive, solutions-focused mindset with a continuous improvement approach.
• Confident working in a hybrid, digitally enabled environment.

Desirable:

• Experience within a membership body, professional association or health and social care environment.
• Exposure to AI tools or emerging digital technologies.

Compensation & Benefits

• Holiday entitlement 26 days
• Christmas closure - we’re closed over the Christmas period.
• Pension scheme - RCOT operates a contributory pension scheme; you are eligible to join this scheme from your date of commencement. Contributions are made on a salary exchange basis and are 6% of gross salary from the employee and 9% from the employer.     
• Life cover - four times annual salary. 
• Eyesight testing.  
• Health and wellbeing app. 
• Supportive networks and inclusive team - we have several colleague networks to support colleagues and provide a space for discussion and reflection, as well as promote allyship. 

Working locations

• Hybrid model, working in the London office and remotely

How to apply

• Ready to apply? Follow the link and remember to attach your CV and cover letter in the ‘Statement of Suitability’ section.
• If you have any questions, get in touch with us at [email protected].
• If you’re interested in this role, please download the full Digital Experience Manager role profile.

Interviews

• First interviews Wednesday 22nd July 2026

Policies

As a membership organisation, a professional body, and an employer, RCOT is committed to leading innovative change to promote equity and social justice and build a sense of belonging for all our staff, members, and the populations we serve. Our ambition is to have a diverse workforce that is representative of the communities we serve. We don’t only embrace diversity; we celebrate it, nurture it and support our staff in realising their true potential.

We are passionate about creating an environment free from discrimination and harassment where people can be their authentic self and recognise that each of us is unique. Therefore, our definition of diversity goes beyond those defined in equality legislation, and we will afford the same standards and principles to those with lived experiences.

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