Digital and Technology Manager

National Federation of Womens Institutes

Hours
35 hours per week

About the Organisation

With a 110-year history, we are proud to be able to say that the WI continues to be the largest and most influential UK-based women’s organisation, with over 170,000 members. Our campaigns push for change on the issues that matter to women and their communities, from equal pay to climate change, mental health, and violence against women. The WI has brought about real change, and this record of action shows that we are as relevant today as we were in 1915. The National Federation of Women’s Institutes (the NFWI) is responsible for running the organisation and provides support and advice to members at both regional and local levels.

About the role

Taking ownership of our digital and technology platforms, you will actively support campaigns that improve women's lives. In particular, you will optimise our website, CRM and social media to grow traffic, engagement and conversions through reporting and A/B testing and proactively review digital content based on SEO changes and evolving organisational needs.

At the same time, you will help colleagues deliver diverse digital projects while identifying opportunities for automation and championing best practice in everything you do. In short, you will bring women’s stories to life via marketing campaigns, AI, influencers, social media and other channels to give us a powerful voice to champion change and transform outcomes.

Highly experienced in delivering websites, CRM systems and digital platforms, you will be a confident project manager with proven ability to translate user needs into digital improvements. Needless to say, you should be adept at digital optimisation, SEO, skilled at briefing developers and experienced at drafting digital project roadmaps and training materials, and you will be passionate about the possibilities of technology.

If you have a background with a membership, charity or campaigning organisation, so much the better, and knowledge of an Enterprise CMS (Squiz Matrix, Sitecore, Umbraco) plus HTML and A/B testing, CRO, UX, AI and analytics tools would be very useful. However, it’s your resilience and adaptability that will matter most, backed by a highly creative mindset and deep understanding of the latest digital trends.

Responsibilities

Main Functions:

• Work on the roadmap of digital and technology platforms to support campaigns which improve the lives of women.
• Responsible for optimisation of the website, CRM and social media to grow traffic, engagement and conversions through reporting, A/B testing and user testing.
• Proactively review website content and implement changes based on user feedback, SEO changes and organisational needs.
• Support social media campaigns, online advertising and online campaigns.
• Advise colleagues on the delivery of their digital projects that improve digital maturity, engagement and audience impact, including web developments, digital tools and marketing campaigns.
• Work to identify opportunities for automation, efficiencies and support on cyber security and access control.

Work on the roadmap of digital and technology platforms to support campaigns which improve the lives of women:

• Help shape the WI’s digital future by developing platforms and tools that bring campaigns to life and drive meaningful change for women.
• Ensure technology choices are guided by the voices, needs, and experiences of members across diverse communities.
• Identify new and innovative ways digital platforms can support activism, education, and connection within the Women’s Institute movement.
• Champion accessible, inclusive digital development that reflects the WI’s commitment to reaching and supporting all women.
• Lead the project management and delivery of digital development initiatives, ensuring alignment with organisational objectives, keeping to deadlines and budget.

Responsible for optimisation of the website, CRM and social media to grow traffic, engagement and conversions through reporting, A/B testing and user testing:

• Use insight and curiosity to continually refine the WI’s digital presence, making it easier for women to find, join, and engage with the organisation.
• Translate data into meaningful improvements, ensuring every digital touchpoint feels intuitive, welcoming, and impactful.
• Lead user testing and experimentation to better understand member behaviour and remove barriers to participation.
• Strengthen connections between platforms, creating seamless journeys from discovery through to deeper involvement in the WI.

Proactively review website content and implement changes based on user feedback, SEO changes and organisational needs:

• Keep the WI website vibrant, relevant, and reflective of the organisation’s evolving priorities and member activity.
• Listen to user feedback and respond with thoughtful improvements that make content clearer, more accessible, and more engaging.
• Ensure the WI’s stories, campaigns, and resources are easy to discover through search engines, advertising, AI, influencers and other channels, helping to amplify the organisation’s voice and reach.
• Work collaboratively across the digital, member, campaign and commercial teams to maintain a consistent, confident, and inspiring tone of voice online.

Support social media campaigns and online advertising:

• Support the rest of the digital team with creative, engaging activity that inspires action and builds community.
• Help extend the reach of WI campaigns, connecting with new audiences while strengthening relationships with existing members.
• Ensure advertising is optimised to use Google Grants and give a good return on investment, whilst also being thoughtful and values-led, reflecting the inclusive and empowering spirit of the WI.
• Use performance insights to continuously refine campaigns and maximise their impact.

Advise colleagues on the delivery of their digital projects that improve digital maturity, engagement and audience impact, including web developments, digital tools and marketing campaigns:

• Act as a supportive and knowledgeable partner, helping colleagues and volunteers navigate digital tools and approaches with confidence.
• Encourage a user-first mindset, ensuring all digital projects are designed with accessibility and member experience at their core.
• Translate technical concepts into clear, practical advice that empowers staff and volunteers alike and translate organisational requirements into technical briefs for suppliers, including website agencies, IT partners and developers.
• Promote consistency and collaboration, helping embed strong digital practice across the organisation.

Work to identify opportunities for automation, efficiencies and support on cyber security and access control:

• Identify smarter ways of working, using digital tools and automation to free up time across the NFWI for meaningful, community-focused activity.
• Help safeguard the WI’s digital environment, ensuring systems, data, and members’ information are protected.
• Support clear and secure access processes, enabling colleagues and volunteers to work confidently and responsibly.

Cultural diversity, equal opportunities and environmental responsibility:

• Uphold a commitment to equality, diversity and inclusion, ensuring these values are reflected in workplace culture and relationships with external stakeholders.
• Promote a respectful and inclusive environment where all individuals are valued and supported.
• Champion environmental responsibility by adopting sustainable working practices and encouraging responsible behaviours in interactions with external organisations.

Skills, Competencies, Experience & Attributes

Experience:

• Demonstrable experience managing or supporting websites, CRM systems, and digital platforms.
• Experience of managing projects.
• Experience improving digital engagement, traffic and conversions using data, A/B testing, and user testing.
• Experience working on digital campaigns, social media and online advertising.
• Experience translating user needs and organisational requirements into digital improvements or technical briefs.
• Experience collaborating across teams to deliver digital projects.
• Experience of developing training materials (developing a training programme, delivering and evaluating both online and in person).
• Experience of working with digital agencies and developers.
• Experience of SEO best practice.
• Experience of writing copy for websites and social media platforms.
• Experience of delivering digital project roadmap and website releases.
• Experience of using Google Analytics and setting up reports.

Education & Training:

• Evidence of continuous professional development in digital technologies or platforms.

Knowledge:

• Understanding of digital platforms, including websites, CRM systems, and social media
• Knowledge of digital performance measurement (analytics, KPIs, reporting)
• Understanding of user experience (UX), accessibility, and inclusive design principles
• Awareness of SEO and how content is discovered across search and digital channels
• Basic understanding of cybersecurity principles and data protection

Skills & Abilities:

• Passion for using digital and technology to support social impact projects and campaigns that improve the lives of women
• Strong user-first mindset, with commitment to digital accessibility, inclusion, and engagement across diverse communities.
• Proactive, innovative thinker with a continuous improvement mindset.
• Collaborative and supportive approach, able to work effectively with colleagues and volunteers.
• Strong sense of accountability with the ability to manage priorities independently.
• Excellent interpersonal skills, with the ability to translate technical ideas into clear, practical advice.

Desirable:

• Experience working in membership, charity, or campaigning organisation.
• Experience using Google Ad Grants or similar digital advertising platforms.
• Experience integrating systems (website and CRM journeys).
• Experience identifying and implementing automation and efficiency.
• Exposure to cyber security practices and access control processes.
• Basic understanding of HTML.
• Experience of using Adobe Creative Cloud, Canva or other design tools.
• Use of A/B testing tools or CRO tools.
• Use of UX tools.
• Use of SEO tools such as SEMrush, Moz or Ahrefs.
• Experience of using AI tools.
• Experience with Google BigQuery.
• Experience managing or supporting social media channels and online communities.
• Professional certifications in relevant areas (digital marketing, Google Analytics, Agile, ITIL, Scrum).
• Qualification or training in UX, CRO, SEO, or data analytics.
• Cybersecurity or data protection training (e.g. GDPR awareness).
• Knowledge of Google Analytics, CRM systems, and marketing platforms
• Understanding of digital advertising (including Google Ad Grants)
• Knowledge of system integrations and customer journeys across platforms
• Awareness of emerging technologies, including automation and AI in digital engagement
• Understanding of governance and best practice in digital delivery
• Passion for women’s equality and understanding of the WI movement or similar organisations (such as membership organisations or charities).
• Experience fostering a digital culture and mindset across non-technical teams.
• Resilience and adaptability in a fast-moving, campaign-led environment.
• Creative mindset with curiosity for digital trends and audience behaviour.

Required Qualifications

• Educated to degree level or equivalent experience in digital, IT, marketing, or related discipline.

Compensation & Benefits

• 28 days’ annual leave, rising to 30 days on completion of 5 years’ service with the flexibility to take your annual leave in hours.
• Membership of our healthcare scheme
• Enhanced family-friendly policies and a commitment to employee wellbeing.

Conditions of employment

• You must have evidence of right to work in the UK.

Working locations

• Hybrid model, working in the London office and remotely
• Some attendance at meetings or conferences may occasionally require overnight stays unless they are digital. 

How to apply

• For further information about this Digital and Technology Manager role, please download the recruitment pack which includes the job description and person specification:
  • Digital and Technology Manager recruitment pack
  • Equal Opportunities Form
  • NFWI Recruitment Privacy Notice
• To apply, please submit your current CV with a covering letter clearly explaining why you would be suitable for the role to the HR department at [email protected].
• The selection process starts with a written application to explain your suitability for the role based on the job description and person specification, and any ideas you have to enhance your application. The interview process will be in person, but please contact us if this is difficult for you.

Interviews

• First-round interviews will take place virtually between 13th and 14th August 2026.
• Second-round interviews will take place in person at our London office on 19th August 2026.

Policies

The WI is proud to be an equal opportunities employer and values diversity. Reg. Charity No. 803793.

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