Commercial Marketing Assistant

The Law Society

About the Organisation

Law Society represents solicitors in England and Wales. From negotiating with and lobbying the profession's regulators, government, and others, to offering training and advice, we're here to help, protect, and promote solicitors across England and Wales. An exciting opportunity has arisen to recruit for a role at the heart of the Law Society's campaigning and political influencing activity.

The Law Society is the independent professional body for over 200,000 solicitors in England and Wales. A year into the new government, there is a significant opportunity to influence the political debate, drive important issues such as access to justice, the rule of law, and a thriving legal business sector up the agenda, and influence policy on behalf of our members.

About the role

This is an exciting opportunity to join a team of expert marketers that prioritises collaboration, innovation, personal growth, and a supportive team culture. This role has become available following the recent promotion of our current Commercial Marketing Assistant. This role will support marketing campaigns to promote books, commercial partnerships, events, and the Law Gazette Jobs Board. You’ll collaborate with colleagues across our Engagement, Events, Publications, and Sales Teams to understand our audiences and products, and use this insight to reach audiences with creative content across a wide variety of channels.

Whilst our core channels are our websites, emails, and social channels, the successful candidate will test and learn from activity across the whole spectrum of earned, owned, and paid media to elevate your campaigns and add more value for our audiences. Alongside work on campaigns and content, the successful candidate will provide administrative support for the team including raising and tracking purchase orders and invoices; data extraction, manipulation, and analysis; proofreading; and other support to help with the smooth running of the team.

This role sits within the Commercial Marketing Team, which comprises 9 permanent staff, and sits within our wider Marketing Team, which totals 26 people. This is an exciting time to join as there’s a strong drive for the Marketing department to develop more creative, strategic, content-led campaigns; reach new audiences; and act more competitively to deliver more value for our members, customers, and the business.

Whilst there are core elements of the role that need to be delivered, there are opportunities to shape this role based on your skills and interests. We try to align projects, campaigns and opportunities with team members’ interests and aspirations as much as possible, so our team members can learn, grow, and gain the experiences needed to progress their career.

Support the Commercial Marketing Team in their delivery of creative, customer-centric, data-informed marketing campaigns to promote the Law Society’s commercial marketing function, which includes awareness and revenue generation, leveraging audience insights, and providing administrative support that underpins marketing outputs. Collaborate with colleagues across Member Communications and Marketing, as well as other teams, to understand audiences, products and services; supporting a wide range of activity that increases reach, builds awareness, generates leads, and elevates the member experience. This is a key role for the department in co-ordinating day-to-day activities that help efficient marketing delivery and collaborative working.

Responsibilities

Core Duties:

• Support the team with the smooth delivery of projects and campaigns, taking on ad hoc work in line with the level of the post.
• Act as a reliable and effective first point of contact for commercial marketing requests and activities.
• Provide general administrative support to the Commercial Marketing team, such as scheduling meetings, organising files, and assisting with project administration as needed.
• Proof and review marketing assets and collateral to make sure they are clear and concise, and work with the Brand team to ensure marketing materials align with our brand guidelines.
• Support with reviewing and reporting on campaigns by sharing learnings across the team, working with colleagues across the Marketing department to help continuously improve outputs, including activity across a variety of channels, such as email, paid media, social media, and web.
• Be the central person in the Commercial Marketing team for financial processes, including raising and recording purchase orders for marketing activity, regular liaising with Team Leads and the Head of Marketing to ensure financial processes run smoothly, communicating with colleagues and suppliers on required actions and timelines, and be the first point of contact for all purchase order and invoice enquiries for the Commercial Marketing Team with internal stakeholders.
• Maintain an excellent understanding of our audience segments and work closely with colleagues across departments to deliver a high-quality customer experience.
• Work with the Data team to support data extraction from the Law Society’s CRM systems and other platforms, including data manipulation and checking for quality control.
• Work in a proactive and efficient way to deliver high-quality work within tight deadlines.
• Proactively contribute to supporting a respectful and welcoming work environment. 

Skills, Competencies, Experience & Attributes

Knowledge, Skills & Attributes:

• Experience working in a professional environment.
• Experience building effective working relationships with colleagues.
• Ability to work flexibly across different areas of work and/or tasks within agreed deadlines.  
• Excellent written and verbal communication skills with the ability to proofread, and proficient in numeracy. 
• High level of attention to detail. 
• Experience with the Microsoft Office package (equivalent) including the ability to work with spreadsheets, documents, slides, and emails.
• Systems or data handling skills including oversight of CRM tracking tools and Excel-based reporting.
• Ability to successfully manage workloads during busy and challenging periods 
• Self-motivated with a flexible, can-do attitude.
• An understanding of, and commitment to, equality, diversity and inclusion.
• Experience in marketing.
• Knowledge of either the legal sector or experience of working for a membership organisation.  
• Experience of using a marketing email platform.
• Paid media and organic social media experience.
• Basic content design experience such as Canva, Photoshop or similar.

Required Qualifications

• Marketing-related experience and a marketing qualification or professional post-graduate qualification.

Compensation & Benefits

• 3% flex fund after 3 months, plus comprehensive benefits
• Generous flexible benefits package
• A friendly working environment and the opportunity to develop your career within a professional organisation.

Working locations

• Hybrid model, working in the London office and remotely

How to apply

• Apply to our website
• Please note: if you are an internal applicant, the Pay Policy will apply.

Policies

This is an excellent opportunity to work with contemporary thinkers in a progressive membership organisation. The successful candidate will join a strong brand with a reputation for excellence and legal expertise, committed to promoting equality, diversity and inclusion, and a culture of trust, clarity, excellence and respect. The Law Society represents solicitors in England and Wales. From negotiating with and lobbying the profession's regulators, government and other decision makers, to offering training and advice, we're here to help, protect and promote solicitors.

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