Campaign Officer

Royal College of Radiologists

Hours
21 hours per week

About the Organisation

Royal College of Radiologists (RCR) is the leading professional membership body for clinical radiologists and clinical oncologists, and a registered charity that educates and supports doctors throughout their careers. With over 14,000 members in the UK and internationally, together we’re contributing to the advancement of each new generation of doctors and helping to improve patients’ lives.

We require a broad range of skills and experience to deliver our strategic goal of increasing the clinical radiology and clinical oncology workforce, which will ultimately lead to improving imaging and cancer care services for all. If you’re inspired by our strategy and values and are passionate about helping us meet our ambitious goals in an environment that celebrates differences, values diversity, and recognises that everyone here plays a role in the success of the College, then we encourage you to consider a career at the RCR.

About the role

The Campaigns Officer supports the delivery of the College’s strategic aims by planning, delivering and evaluating targeted, insight-driven marketing campaigns that engage key audiences and promote our membership, workforce and brand objectives. The role provides hands-on campaign coordination across multiple channels, ensuring content is well-crafted, on brand and tailored to audience needs.

Owning the project management of allocated campaigns and working collaboratively across teams, the postholder will contribute to an effective, customer-focused brand and communications function. This role requires forward planning, project management, strong communication skills and independent decision-making to ensure campaigns are delivered efficiently and achieve measurable impact.

Responsibilities

Campaign Planning, Project Management and Delivery:

• Plan insight-led campaign plans that set out objectives, target audiences, key messages, channels, timelines, budgets and KPIs – demonstrating initiative in determining the most appropriate methods for each audience.
• Project manage the end-to-end delivery of allocated campaigns, taking full ownership from brief to evaluation and optimisation.
• Support the delivery of the College’s strategic priorities by translating objectives into well-planned, audience-focused campaign activity.
• Ensure all campaign activity is agreed through communications planning, contributing to an integrated approach.
• Complete brand risk assessments for campaigns, identifying potential issues and escalating risks in line with college processes.
• Coordinate the delivery of both small-scale and larger integrated campaigns, including email, social media, digital advertising, organic channels and internal platforms, ensuring activity is joined up and timely.
• Work with the Brand team to ensure campaigns align with brand strategy, tone of voice and visual identity
• Collaborate with the Content Officer to plan, schedule and sequence campaign content, ensuring consistency of messaging across channels.
• Clearly outline campaign activity, coordinating messaging, creative requirements, approval stages and delivery timelines with internal teams and external suppliers.
• Independently prioritise workload and campaign timelines, anticipating risks or delays and taking proactive steps to keep delivery on track.
• Test campaign messaging and assets with different audience segments (e.g. subject lines, calls to action, formats or visuals), using results to refine and improve campaign effectiveness.
• Identify and initiate new campaign opportunities or improvements that better support organisational objectives or enhance member engagement.

Managing Campaign Asset Creation and Copywriting:

• Work closely with brand and content colleagues to ensure campaign assets are high quality, on brand and aligned to audience needs and campaign objectives.
• Write engaging, tailored campaign copy for a range of channels, adapting tone, style and format to suit the audience, platform and context.
• Commission and brief campaign assets, including graphics, audio, video and motion content, ensuring clear requirements and timely delivery.
• Provide clear briefs, constructive feedback and direction to achieve the required standard.
• Contribute to wider communications activity when required.

Campaign Monitoring, Analytics and Reporting:

• Work with our analytics officer to monitor campaign performance across platforms, reviewing results against objectives and KPIs to understand what is working well and where improvements can be made.
• Manage the campaign calendar, aligning with wider communications planning and ensuring visibility of activity and effective coordination across teams.
• Work with our analytics officer to track campaign performance using campaign and performance analytics tools including Meta Ads Manager, Google Ads and Google Analytics.
• Produce clear, actionable campaign reports and provide regular updates to colleagues and stakeholders.
• Translate insight into practical recommendations to improve campaign performance
• Identify opportunities for improving audience targeting and campaign performance through a/b testing and insight-led optimisation.

Collaboration and Stakeholder Engagement:

• Work collaboratively across the Communications Directorate, including colleagues in Brand, Content, External Affairs and Membership, and sharing knowledge to improve campaign quality and impact
• Build positive working relationships with internal stakeholders, supporting them with clear communication and reliable delivery.
• Keep stakeholders informed about campaign plans, timelines and results, anticipating their needs and supporting them appropriately with regular updates
• Contribute to cross-team planning and ensure campaigns support organisational priorities
• Act as a trusted advisor to stakeholders on campaign planning and best practice, influencing approaches where needed to maximise impact.

General:

• Maintain documentation on all activities carried out, including campaign plans, invoices, budgets and analytics reports.
• Take responsibility for delivering work to agreed standards and deadlines, seeking guidance where appropriate and showing initiative within the scope of the role.
• Undertake such other duties appropriate to the level of the postholder’s qualifications and experience as may be required by the RCR from time to time.

Internal Working Relationships:

• Brand Manager reporting to and working with.
• Brand and content teams working with on marketing campaign collateral
• Head of Membership working with on membership campaigns
• Membership team working with on membership campaign activity

 External Working Relationships:

• Members engage in our campaigns, events and more
• Agencies and other suppliers as relevant.

Skills, Competencies, Experience & Attributes

Knowledge, Qualifications & Experience:

• Experience independently planning, coordinating and delivering both small-scale and larger multi-channel marketing or campaign activity, from briefing through to evaluation.
• Experience using campaign and performance analytics tools such as Google Ads and Google Analytics, to monitor and optimise activity.
• Ability to use insight and testing (e.g. A/B testing) to improve targeting, messaging and campaign effectiveness, plus a good understanding of digital campaign metrics and performance indicators.

Skills & Abilities:

• Accurate use and understanding of English.
• A customer-focused mindset, with the ability to translate objectives into clear, audience-focused campaign activity, selecting appropriate channels and formats.
• Strong copywriting skills, with the ability to follow brand tone-of-voice guidelines and adapt tone, style and format to suit different audiences, channels and contexts.
• Experience briefing and commissioning campaign assets (graphics & video).
• Strong planning and organisational skills, with the ability to prioritise competing demands and work autonomously.
• Proactive and solutions-focused with the confidence to take the lead on projects and make informed decisions within agreed parameters.
• Ability to amend simple digital assets using tools such as Canva or Adobe Creative Cloud,
• Ability to work collaboratively across teams, building positive working relationships with colleagues and stakeholders.
• Clear and confident communication skills, with the ability to keep stakeholders informed of plans, progress and outcomes.

Other Requirements:

• Commitment to equality and valuing diversity and understanding of how this applies to delivery of own area of work
• Commitment to the aims and charitable objectives of the RCR
• Self awareness
• Enthusiasm for learning and development and taking on new tasks
• Committed to own continuing professional development.

Compensation & Benefits

• Modern working environment with home‑working equipment provided
• Generous annual leave, plus the option to buy up to 5 extra days
• Enhanced family‑friendly leave (maternity, paternity and adoption) for those with 2+ years of continuous service 
• Excellent pension scheme
• Make a difference to the lives of Doctors and medical specialities
• Up to 60% remote working
• Sabbaticals (5+ years’ service) and secondment opportunities
• Interest‑free season ticket loan and cycle to work scheme
• Employee Assistance Programme
• Long service recognition awards

Conditions of employment

• Candidates must have the right to work in the UK.

Working locations

• Hybrid model, working in the London office and remotely

How to apply

• Campaign Officer Candidate Pack
• Please send an email to [email protected] with your CV and a 1-page cover letter, your Full Name, Role, and a completed Diversity Monitoring Form.
• If you consider yourself to have a disability and require a hard copy pack or a different format, for example, large print, please contact the HR team at [email protected]

Interviews

• Shortlist interviews are scheduled for 23rd July 2026, and selection interviews are scheduled for 5th August 2026.

Policies

Diversity means better ideas, better solutions, and more innovation. That’s why one of our key priorities is ensuring our workforce reflects our communities. We’re committed to creating an inclusive workforce and working environment for us all to enjoy, where everyone can bring their whole self to work to create change and reach new heights of creativity.

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