Acquisitions Manager

National Residential Landlords Association

About the Organisation

UK’s largest membership organisation for private residential landlords, the National Residential Landlords Association (NRLA), supports and represents more than 100,000 members across England and Wales. Created by landlords, for landlords, it offers investors everything they need to run a successful and compliant lettings business, whether they are full-time property professionals running large portfolios or accidental landlords with a single let.

The NRLA is a trusted ally, on hand to guide members through the complex regulatory environment, with all the essential documents and guidance needed to run a successful and fully compliant business. A truly member-first organisation, innovation is at the heart of what we do, and we have invested in and developed new proptech solutions for members, including the acquisition of property safety certification firm Safe2 and the development of the property management system Portfolio.

About the role

This role leads the acquisition marketing strategy, driving new member growth across membership and Portfolio. It balances performance marketing with brand‑led acquisition, overseeing digital channels, CRM, search, social and influencer activity to maximise impact across the funnel. The role is insight‑led, with a strong focus on reporting, optimisation and continuous improvement, and works closely with internal teams and external partners to deliver sustainable growth.

Responsibilities

Digital Marketing:

• Own the acquisition marketing strategy, with accountability for new member growth across membership and Portfolio.
• Plan, forecast and optimise marketing spend across channels to maximise revenue contribution and efficiency.
• Work closely with our digital agency to develop and execute paid media strategies, including but not limited to Paid Search and Paid Social.
• Oversee the day-to-day management and delivery of acquisition campaigns, ensuring activity remains on track against agreed budgets and performance targets.
• Lead our CRM strategy, including segmentation, insight, planning and the development of automations and flows, to drive non‑member engagement and revenue.
• Work closely with our Social Media & Influencer Officer to oversee the development and implementation of the organic social media and influencer strategy, ensuring activity supports both brand and acquisition objectives.
• Work closely with our digital agency and Digital Marketing Executive to grow organic traffic and conversions, optimising for the full search ecosystem, including AI Overviews, LLMs and emerging discovery platforms.
• Partner with the Digital Experience team to improve conversion rates, analyse test results and make clear recommendations for future optimisation.

Reporting & Analysis:

• Monitor and evaluate the effectiveness of acquisition activity, pulling out clear insights, key learnings and best practice.
• Continuously analyse acquisition performance to identify opportunities for improvement and optimisation.
• Deliver regular, clear performance reporting (weekly and monthly), providing visibility of progress against targets and highlighting risks, opportunities and actions.
• Continuously develop and improve reporting to deepen understanding of non‑member behaviour, turning data into practical, actionable insight.
• Collaborate with the research team and external research partners to analyse market and customer insight, identifying growth opportunities and informing acquisition strategy.

Brand Activity:

• Lead brand-led acquisition activity, building brand awareness and salience among priority segments for both membership and Portfolio.
• Plan and deliver activity that grows consideration and demand, supported by clear routes into performance and conversion activity.
• Ensure brand objectives are embedded across acquisition channels, balancing short‑term performance with long‑term brand growth.
• Work closely with the Brand and Content team to align messaging and creative with brand strategy.
• Measure and evaluate brand impact using agreed brand metrics, including awareness, recall and consideration, using insight to continuously refine and improve approach.

Leadership:

• Build strong, collaborative relationships with cross‑functional teams to support and enable shared objectives.
• Manage and brief external agencies to ensure high-quality delivery and strong performance.
• Adopt a style of leadership that supports excellence and organisational success.
• Create a culture of continuous improvement and innovation within the Acquisition team.

Skills, Competencies, Experience & Attributes

Experience:

• Previous product marketing experience desirable
• Demonstrable experience with core marketing competencies and practices
• Broad marketing experience across email, social, paid media
• Experience of marketing automation desirable but not essential

Skills & Abilities:

• Ability to deliver high-quality work against defined objectives and deadlines
• Strong listening and communication skills with the ability to collaborate and build positive relationships internally and externally
• A great team player, capable of working closely with different people and organisations to achieve objectives
• Self-motivated with the confidence and enthusiasm to take the initiative and get things done
• Ability to prioritise workflow

Required Qualifications

• A marketing degree would be desirable but not essential

Compensation & Benefits

• 25 days annual leave increasing to 26 days with three years’ service, 27 days with five years’ service and 28 days with seven years’ service
• Additional annual day off for your birthday
• Salary exchange Pension scheme
• Life assurance
• Cash plan health and wellbeing benefit including Employee Assistance Programme and counselling service
• Sick pay
• Cycle purchase loans, season tickets loans and interest-free staff loans
• Complimentary NRLA membership
• Non-contractual annual performance-related bonus scheme
• Enhanced maternity and paternity pay

Working locations

• Hybrid model, working in the Manchester office and remotely

How to apply

• Apply to our website

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