Digital Marketing Strategy for Associations

When growing your Association, your digital strategy has never been so important. Effective digital marketing strategies will enable you to form and strengthen connections and relationships with your core target audiences.

To create a successful and robust digital strategy for your Association, you need to listen to your target audience, be prepared to pivot and adapt, and ensure you maximise the results from the online channels you choose to utilise. 

In this masterclass, you will learn how to gather insights on your target audience and use tools such as Google Analytics to understand the digital opportunity for your Association and where you need to be. From there, you will learn how to transform those insights into objectives and actions enabling you to make the best decisions for your Association about where you spend your time and resources with digital marketing.

This masterclass centres around how to create and measure your digital strategy in order to make better decisions for your online activity. This is not so much about the hands on implementation of digital tactics, but how to gather insights from tools like Google Analytics, keyword tools, and audience insight tools so that you can develop a clear picture of where your Association is now, and work out how to improve your results. 

Lynsey will walk you through a step by step process, how to compile your data and how to pinpoint digital opportunities and where you or your team could invest more time and effort to attract and engage with your target audience online. 

If you are looking for a session that focused more on specific digital channels and how to use them, we’d recommend taking a look at the following sessions:

• How to improve your website more user friendly
• SEO for Associations
• Driving traffic to your website with Google Ads

Masterclass Content

• Identifying the digital opportunity for your organisation
• Using insights and analytics tools to make informed decisions 
• Understanding your target audience
• Setting goals and planning your digital strategy 
• Knowing what you are going to track and measure from the start 

Who this is for

• Marketers or Digital marketers who either have a strategy but it’s not generating great results, or who want to learn the best process for developing a digital marketing strategy.

This masterclass would also be extremely valuable for anyone who wants to further their understanding of the role and impact digital marketing can have, and how to start exploring a more strategic and considered approach to their digital activity. 

What's included

Fees are in GBP, subject to 20% VAT and payment is only by card.