This masterclass will introduce you to the benefits of SEO (search engine optimisation) and actions you can take to boost your rankings and appear higher up in Google, as well as how you can incorporate SEO as a core long-term digital marketing channel for your business.

Laying great SEO foundations will allow your target audiences to find you at the right time, instead of you chasing them down. 

Search is such an important digital channel for any business. Where is one of the first places you turn if you have a question, or you want to find some information? You go to a search engine, and you type in a word or a phrase, and scroll through various websites.  

Using tools like Google has become a daily habit for most of us, so for businesses this is a great opportunity to get found online by people searching for what they want and need.

Having said that, SEO is not an overnight marketing technique and it takes time to optimise various aspects of your website and content to start ranking higher. Not only that, but search engines are also frequently evolving and updating, so businesses need to keep up. 

  • What are search engines looking for?
  • Finding and choosing the right keywords
  • On page factors – how to optimise your pages and content 
  • Link building best practices
  • Tips for keeping up with SEO changes/updates
Who this is for

SEO fundamentals are important for anyone creating online content, or managing the website and digital channels for your Association. 

This session is suitable for anyone working in a marketing/digital marketing role for your Association who would like to brush up their SEO knowledge.

What's included
Elements Live
Presentation live
Reflection & discussion
Access to the recording post event
Discussion forum for tutor and delegates 
Enrolement Fees
Members 195.00
Subscribers 245.00
AMCs, PCOs & Event Management companies 245.00
Associate Members 195.00

Fees are in GBP, subject to 20% VAT and payment is only by card.