Paid advertising is a powerful way to get in front of your target audience and drive traffic to your website.

With Google Ads you have control over your spends and can decide how much budget you want to allocate to your campaigns on a daily or monthly basis. 

While advertising can be seen as a quick win there are a number of elements you need to get right for your campaigns to return actual results. From the keywords you are bidding on, to your ad copy, you need to get your campaigns aligned and executed using a set of best practices to get the results you want. 

In this masterclass, you will learn the fundamentals aspects of Google Ads and how it works. We will share our tips on best practices with keyword planning, setting up your campaigns and how to monitor campaigns effectively. 

By the end of this session, you will have a better understanding of the role of paid advertising as a digital marketing channel and how it can benefit your Association and help you meet your goals.

  • Paid advertising overview – how it really works
  • Main benefits of Google Ads and when to utilise them
  • Keyword research 
  • Best practice with setting up campaigns
  • Introduction to writing great ad copy
  • Tracking campaigns, spend and results
Who this is for
  • Anyone responsible for setting up or managing marketing campaigns. 
What's included
Elements Live
Presentation live
Reflection & discussion
Access to the recording post event
Discussion forum for tutor and delegates 
Enrolement Fees
Members 235.00
Subscribers 285.00
AMCs, PCOs & Event Management companies 285.00
Associate Members 235.00

Fees are in GBP, subject to 20% VAT and payment is only by card.