Your members expect timely, relevant and trustworthy content—across more channels than ever. AI can accelerate your workflow and expand your reach, but only if used in ways that preserve credibility and trust, and reinforces your organisation's unique voice.
This practical masterclass shows you how to create high-quality, authentic content with AI while strengthening trust, improving efficiency, and extending your capacity.
Agenda
You will learn how to:
- Build a coherent content and channel strategy using AI-supported research and analysis
- Choose the right models and tools based on accuracy, risk, and your organisational needs
- Create a multimedia content workflow that turns one idea into copy, audio, video, visuals, and social posts
- Use AI for rapid research, including summarising complex reports and extracting actionable insights
- Repurpose and personalise content to reach different member segments without diluting your tone
- Measure what matters, using AI to analyse engagement, performance, and member sentiment
What's included
- A pre-course workbook with diagnostics to benchmark your current content workflow
- Three hour masterclass, live online
- An AI resource pack, including prompts, templates, and examples tailored for membership organisations
- A post-session checklist to help you implement your new workflow the next day
- Access to the session recording for 30 days after the masterclass
What you'll leave with
- The confidence to adopt AI responsibly in a membership context
- A clear strategy for using AI without compromising authenticity
- Tools, prompts and templates you can use immediately
Who should enroll
- Executives, marketing and communications teams, and anyone creating content for members across all industries.
- No prior AI knowledge required - the session is designed to be accessible, practical and risk-aware.
Timings
09:30 – Start
12:30 – End
Timings are in GMT / UTC
Price
Non-members: £445.00
Standard members: £400.50
Professional members: £356.00
Leader members: £356.00
Tutor
