Southern Wholesalers Association’s Women in Leadership group reshapes PHCP industry culture

The Southern Wholesalers Association (SWA), established in 1928, is a vital regional trade organisation representing over 950 member locations across the southern United States, including states like Alabama, Florida, Georgia, and Texas, as well as the Bahamas and Caribbean Islands. Its mission centres on promoting the interests of wholesalers engaged in the distribution of plumbing, heating, cooling, and industrial products. As the industry evolves, it is crucial for organisations like SWA to foster a supportive community among its members to ensure their collective success and resilience.

In 2023, SWA launched its Women in Leadership (WIL) group, a significant step towards increasing female representation in the plumbing, heating, cooling, and industrial products (PHCP) industry. Terry Shafer, SWA's executive vice president, emphasised that the association’s culture nurtures family-owned businesses and values strong member companies. Recognising the increasing number of capable women within the association, SWA aimed to create a platform for mentorship and guidance, enabling existing female leaders to support those entering the industry.

The formation of WIL was rooted in conversations with influential women in the association who articulated the need for a mission that emphasises mentorship and development. Shafer highlighted that the group encompasses a diverse array of professionals—from showroom managers to regional sales associates—spanning various ages and experience levels. This diversity empowers the group to effectively mentor women in numerous roles across the industry.

Building on the foundational goal of mentorship, WIL’s mission has expanded to encompass recruitment and education, undeniably crucial for the next generation. The initiative’s “Girls Who Connect” programme, launched during the annual convention, offers young women—specifically, the daughters of SWA members—an introduction to basic plumbing techniques and a glimpse of the rewarding careers within the industry. Shafer stated that these young women are encouraged to explore the industry, demonstrating that their futures can be bright and fulfilling within a traditionally male-dominated space.

As the PHCP sector continues to transform, perceptions about its suitability for women are also shifting. Brandy Payne, inside sales account manager at Midland Industries and chairperson of WIL, asserted that the misconception surrounding the industry's viability for women no longer holds. While acknowledging that challenges persist, she stressed the abundant opportunities available for women throughout their careers. With nearly 80 active members, the WIL group has made significant strides in fostering female leadership through awareness, mentorship, and educational initiatives.

The group is driven by a clear mission: improving workplace environments across all industry segments. This commitment is reinforced through various committees, including an educational committee responsible for developing content tailored to member needs. As Payne elucidated, their goal encompasses providing a platform for women to cultivate networks and share valuable insights, fostering an environment that encourages professional growth and collaboration.

WIL’s ongoing activities include monthly meetings focused on networking and developing insightful programming for SWA’s annual convention, which features multiple events centred on women in leadership. The group is also launching a formal mentor-mentee programme designed to pair non-competing members, providing mentees with the invaluable resource of mentorship while concurrently fostering community ties.

Through initiatives such as "Girls Who Connect," WIL aims to engage younger generations, challenging misconceptions that the plumbing industry is exclusively male. As Payne explained, the essence of their outreach is to inspire and educate young women about available opportunities and cultivate an inclusive perception of the industry. The shift in leadership dynamics fosters a supportive culture where gender no longer dictates leadership potential, allowing groups like WIL to reshape the industry's future.

In an era where collaboration and support are paramount, the significance of building a strong professional network cannot be overstated. Payne advises that the connections forged through organisations like SWA can serve as invaluable lifelines for career development and growth. As the industry continues to adapt and thrive, initiatives aimed at inclusivity and empowerment become essential in shaping the next generation of industry leaders.