NTCA to deliver over 300 tile installation training programmes in 2025 to boost skills and innovation
The National Tile Contractors Association (NTCA) has firmly established itself as a cornerstone of education and training within the tile installation industry, with plans for over 300 training programmes scheduled throughout 2025. The NTCA's mission centres on delivering standards-based education to tile setters, installers, and contractors, aimed at enhancing skills and fostering professional growth within the sector.
The critical support for NTCA’s educational mission comes from a robust network of sponsors and partners. Their investment in training initiatives is evident throughout the pages of TileLetter, where numerous companies express their commitment to the advancement of professional standards and skills in tile installation.
As Ross Donnelly and Marco Raimondi of Raimondi USA stated, “We like to say that just as the finest fabrics will never become beautiful dresses without skilled tailors, even the most beautiful and technically-advanced tiles will never become stunning floors without the support of excellent tilers.” This sentiment reflects the intertwined relationship between quality materials and skilled craftsmanship, underscoring the importance of education and training in achieving superior results.
The NTCA serves as a valuable platform for industry participants to connect with contractors. For example, Bryan Whitlock, National Account Manager for Lowe's, remarked, “Collaborating with NTCA provides us the opportunity to meaningfully engage contractors and tradespeople who believe in Hardie® Backer Board products and installation best practices.” He highlighted the unique insights NTCA offers into market trends and best practices that are otherwise unavailable.
Raimondi USA, with its Italian roots steeped in training tile installers, continues to focus on education within the US market. The company has a longstanding commitment to collaboration with NTCA, aiming to leverage its expertise in innovative tools to enhance training efforts. This partnership is seen as beneficial for both parties, leading to high-quality installations and greater job satisfaction among installers.
Promoting U.S. manufacturing and education is equally vital for companies like Wonder Porcelain, located in Lebanon, Tennessee. Dave Godlewski, Director of Sales, emphasised the importance of aligning with NTCA in order to promote the significance of American-made products. He cited the growing demand for larger format tiles, such as the 24″ x 48″ offerings from Wonder, and the necessity of training on their installation.
Kory Bowling, CEO of Paramount Global Services, which encompasses brands such as Happy Floors and Stone Source, reinforced the value of educational initiatives in driving innovation and industry best practices. He stated, “Platforms like the TileLetter, both in print and digital formats, play a crucial role in spreading knowledge and keeping professionals informed about emerging trends and techniques.” This highlights the importance of ongoing education in maintaining a competitive edge in the market.
The manufacturers’ emphasis on NTCA’s training programmes indicates a consensus on the need for skilled installers to properly execute high-quality projects. Raimondi USA ranks the Gauged Porcelain Panel Tile education programme as particularly significant, noting their investment in research and development to support high performance in tile installation.
The NTCA not only fosters educational opportunities but also enhances brand visibility for its partners. Godlewski of Wonder Porcelain mentioned that collaborating with NTCA is a strategic way to reach pertinent industry personnel, aiding in brand awareness and facilitating the promotion of new product collections.
As the NTCA prepares for an extensive array of training programmes in the forthcoming year, industry leaders continue to express confidence in the association’s role in enhancing overall installation quality, fostering innovation, and supporting U.S. manufacturing standards. The strength of these collaborations underscores the mutual benefits derived from comprehensive education and training within the tile industry.