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Unchecked Talk
12 Mar 2018

GDPR: Seizing the global data-driven opportunity

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Public Policy Marketing

Striking the right balance between customer privacy and business-crucial data is critical to building trust as we move further into the fourth industrial revolution, powered by data, new technology, augmented intelligence and machine learning. The GDPR is at once an opportunity for companies to become more customer centric and enhance their brand, and a challenge in terms of compliance and a new way of working. What is the GDPR and what does it mean for your organization? Why does the GDPR represent both a challenge and opportunity? Accountability and transparency: finding the right balance between customers’ right to privacy and an organization’s legitimate interests Embedding respect for privacy as a core brand value rather than treating it as merely a compliance issue The future of direct marketing

Striking the right balance between customer privacy and business-crucial data is critical to building trust as we move further into the fourth industrial revolution, powered by data, new technology, augmented intelligence and machine learning.

The GDPR is at once an opportunity for companies to become more customer centric and enhance their brand, and a challenge in terms of compliance and a new way of working.

What is the GDPR and what does it mean for your organization? Why does the GDPR represent both a challenge and opportunity? Accountability and transparency: finding the right balance between customers’ right to privacy and an organization’s legitimate interests Embedding respect for privacy as a core brand value rather than treating it as merely a compliance issue The future of direct marketing

Ref:AWC18/TLK-7240

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