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Unchecked Talk
02 Jul 2014

Creating and delivering engaging content for customers

Topics

Webcasting & recording

David will outline how IMarEST are focusing on delivering technical expertise, marketing support and thought-leadership back to the industry and their membership.

David will outline how IMarEST are focusing on delivering technical expertise, marketing support and thought-leadership back to the industry and their membership. He will highlight some of the tools and thinking and success that they have had. A key focus for them has been integrating tools and content with their online platforms and this is what David will address. Discover how IMarEST are using marketing and technology to join the dots between content and member accessibility and using this to grow the institute.

Creating tools and content to create value From content creation to content delivery: what channel best suits your content and your members The importance of interaction, not just a talking head, using polls, videos, social learning

Ref:TAC14/TLK-2017

Speaker

David Kelly

Head of Marketing, Institute of Marine Engineering, Science and Technology

David Kelly is the Head of Marketing for the Institute of Marine Engineering, Science and Technology (IMarEST). IMarEST is the largest marine organisation of its kind with a worldwide membership of over 15,000 based in over 100 countries, it is a registered charity and provides grades of membership for everyone, from those seeking to become Chartered or gain other Professional Recognition, to those just starting out in their careers or studying in education.

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