01 Jan 2026

Hybrid events – implementing and monetising successful hybrid events

Why run a hybrid event?

Why run a hybrid event 
Getting buy-in from stakeholders and overcoming objections 
Impact on live events – is there a fall in attendance/revenue? 
How to choose a technology partner 
Functionality of technology 
Time and costs involved in setting up hybrids 
How can webcasting be monetised 
Member engagement and other longer-term benefits 
Future developments

  • What technology was identified and used
  • Design and implementation of the event using the chosen technology
  • Problems encountered 
  • Delegate response 
  • Impact on live events
  • Costs
  • ROI

Question & Answers following the previous Talks

This Q&A is for this Talk and the related Talk below.

Related Talk

 

Reference: ACUK18/TLK-7584

Speaker

Gabrielle Mouterde

Interim Head of Events, The College of Optometrists

Gabrielle Mouterde is a successful and creative events manager with seven years’ experience delivering top quality events for membership organisations.
Gabrielle has delivered a wide range of events and helped to increase both revenue and engagement. She aspires to be the Karen Brady of the events world.