2. Implementing a Personalisation Strategy to Drive Engagement
Our members are used to highly personalised communications which will significantly influence their expectations of your website and communications. We'll be talking about how to incorporate personalisation into your communications strategy, and maximise the value of your member data, to deliver personalised experiences that can raise engagement levels and encourage new and existing members to engage more.
Strategic approach to personalised content delivery Relevant and automated personal email communications The importance of user experience-led design
Ref:ENG18/TLK-7415
