Senior Marketing Executive

The Scout Association

Hours
35 hours per week

About the Organisation

Scouts and everyone are welcome here - all genders, races, and backgrounds. We give over 400,000 4–25-year-olds the skills they need for school, college, university, and the job interview: the skills they need for life. Right across the UK, we’re helping young people gain skills for life and find their place in the world. We help them speak up, play their part, and shine bright. Scouts is the place to be yourself and find yourself.

These are young people who are not afraid to stand up for what they believe in, to do the right thing, and to think of others before themselves. At a time when communities sometimes feel divided, Scouts brings people together. We’re building stronger communities and contributing to a stronger society. All this is made possible by the generosity of our adult volunteers.

Now’s a challenging time for us all, but Scouts has never been more important - giving young people purpose, hope, and a place to belong. With the launch of Squirrels for 4–6-year-olds, and opening more units in even more areas of deprivation, we’re making more of a difference than ever.

About the role

Our Senior Marketing Executive will be expected to engage with all areas of Unity & TSA’s activities and will be expected to attend meetings with peers across the association. The role will contribute ideas and co-lead the marketing strategy to support Unity’s growth.

The Senior Marketing Executive will take responsibility for leading the delivery and implementation of Unity's marketing strategy, supporting the company’s business plans for the next 3-5 years. Collaborative working is essential with partners, clients, and internal teams to enhance Unity’s brand positioning, marketing effectiveness, and client engagement for Unity products and services, and market position.

Responsibilities

Key Accountabilities:

• Deliver lead generation campaigns to achieve the company's financial goals
• Create & execute marketing plans, including marketing campaigns that align with strategic objectives.
• Brand-building initiatives, including communications to prospective clients and existing clients.
• Content creation (blogs, white papers, newsletters, print, and social media posts) and monitoring performance, including optimising landing pages and improving SEO rankings.
• Website management, optimisation, and communicating our brand position.
• Delivering & overseeing marketing activities such as digital campaigns, email newsletters, social media management, PPC, SEO, CRM, and web analytics.
• Proactively identify, develop, and seek new partnerships to target new audiences to build awareness and increase sales revenue
• Provide updates in sales meetings on campaign performance and contribute ideas for improvements
• Planning and execution of marketing activities, ensuring alignment with objectives and goals
• Manage cross-channel campaigns (digital, print, events) to ensure consistent messaging across all platforms.
• Working closely with external web developers to manage Unity’s web presence

Marketing Activity and Responsibility:

• Oversee the annual planning of marketing activities by setting clear objectives, goals, and measurable KPIs.
• Deliver cost-effective solutions for successful social media campaigns, email newsletters, and campaigns.
• SEO, CRM, PPC, advertising, sponsorship, photography, SMS, print, CRM, online, direct mail, printed collateral, website analytics, and web optimisation
• Content strategy creation and distribution across various channels and platforms, including email marketing (through marketing automation tools) and communications
• Managing social media platforms and engaging with the users where required
• Monitoring and analysing the performance of any campaign to drive growth, and using tools and metrics to measure the return on investment and improvement areas
• Create business development campaigns by identifying key partnerships to expand brand reach
• Regular monitoring of lead volume, lead quality, and sources
• Prioritise events and new launches in line with sales targets and stock deliveries.
• Work with TSA partners to effectively support movement-wide campaigns where appropriate
• Seek new ways of marketing to reach and engage audiences, in the form of new digital platforms, relevant publications, Scouting/outdoor events, within any target market
• Ensure brand consistency across all platforms, from print and advertising to social media, web, and photography. Including brand language and adherence to the guidelines for product and lifestyle photography
• Attend events. Assessment of events that require marketing support, to obtain new contacts, give company updates, and ensure Unity has a brand presence
• Conduct market research and competitor analysis to inform strategy and identify growth opportunities
• Marketing data sourcing, collection, and management for campaigns
• Work with the sales team on business proposals and presentations with a unified tone of voice and branding.
• Support and provide Marketing material for clients for their members if/when required
• Marketing input and contribution to the customer journey in the various departments (collaborative working)
• Keep up to date on industry and marketing trends to keep informed, share with the team, and back up future campaign ideas
• Produce and improve client letters, emails, and proposals within Unity’s CRM and policy management system

Stakeholder Management:

• Working closely with the Head of Sales to determine priorities and drive more commercial growth through brand building and lead generation
• Collaborate with internal teams to support cross-marketing activities and ensure alignment between New Business and Existing Business teams for well-prepared campaigns
• Close working relationship with the New Business and Existing Business team to create the most effective and prepared campaigns
• Preparing board reports with commentary at the request of the Head of Sales

Budget Management:

• Assist in tracking marketing expenditures and providing budget reports to the Head of Sales
• Ensure marketing activities comply with FCA regulations and maintain the Advertising Register as required.
• Understanding and knowledge of ASA, MCA, and ICO Regulations for marketing activities 

Skills, Competencies, Experience & Attributes

Experience:

• Comprehensive marketing knowledge across direct and digital channels in tactical areas and campaign execution
• At least 2-3 years of experience in a marketing role, with a solid understanding of digital marketing

Skills, Abilities & Knowledge:

• Excellent communicator at all levels, verbal and written
• Relationship builder and team player
• Fully computer literate
• Analytical skills
• Microsoft Word, Excel, and PowerPoint
• Able to multitask and prioritise/meet targets/deadlines. Ability to work under pressure and on short deadlines when required

Values & Personal Qualities:

• Insurance experience is desirable but not essential
• Understanding of Google Analytics and Google Ads (web analytics)
• Knowledge of marketing technology is desirable but not essential (such as Force24, BriefYourMarket)
• Marketing fundamentals and track record of delivering results

Required Qualifications

• Educated to a degree level or equivalent

Compensation & Benefits

• 28 days annual leave, rising to 32 days after 2 years, plus additional time off over Christmas
• A supportive, inclusive, and collaborative team environment
• Ongoing learning and professional development opportunities
• Flexible working options to suit you, your role, and your team

Working locations

• Hybrid model, working in the West Sussex office and remotely

How to apply

• Please submit an online application by 11:59 pm on Monday, 6th April 2026.
• If you'd like to find out more to see if this role suits you, we'd be very happy to have an informal chat; please contact [email protected] to set up a call or virtual meeting.
• To help us monitor the application of our Equality, Diversity & Inclusion Policy, we’d be grateful if you'd also complete the Recruitment Monitoring questions on the Application Form. 
• Before making an application, please make sure that you’ve read the Recruitment and Selection Policy
• Please note that we reserve the right to close this vacancy early should we receive enough suitable applications.

Interviews

• Interviews will be conducted on a rolling basis until the position has been filled.

Policies

The Scouts is an equal opportunity employer, and we are committed to fostering an inclusive environment where everyone feels valued and empowered to contribute. We offer flexible working arrangements to support diverse needs and lifestyles, ensuring that our teams can thrive both professionally and personally. We welcome and encourage applicants from all walks of life, believing that varied perspectives strengthen our innovation and community. Your unique experiences and ideas are essential to our success, and we look forward to hearing from all voices.

Return to listing