Proposition Development Manager

Alzheimers Society

Hours
35 hours per week

About the Organisation

Alzheimer’s Society is the UK’s leading dementia charity, and the only one to tackle all aspects of dementia by providing help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be. Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values ensure that our focus remains clear for the challenges and opportunities ahead, reminding us of what we all stand for.

About the role

As Proposition Development Manager, you will develop compelling and engaging propositions that will strengthen our ability to reach ambitious income and growth targets. This role will work collaboratively with the Senior Proposition Development Manager to meet with teams across the Society to understand key plans, impact models, and budgets for our future work.

By utilising good copywriting skills, you will craft these propositions into compelling narratives for high-value fundraising. You will work in collaboration with other teams, including working closely with fundraisers from across Corporate Partnerships and Philanthropy to support their aims.

Additionally, you will spearhead key projects that improve the rigour and effectiveness of our teams, whilst working closely with the Corporate, Philanthropy, and Development teams, alongside Research and Service teams, to drive meaningful propositions that inspire support.

Responsibilities

Proposition Development:

• Work closely with the Senior Proposition Development Manager to develop a range of compelling funding propositions that support the income and growth ambitions of the High Value Partnerships and Legacies Directorate.
• Utilise supporter data and information to create compelling fundraising propositions, spotting gaps and opportunities to write up current activity into inspiring communications, as well as lead on resources for newly launched projects.
• Build internal networks to allow you to translate Alzheimer’s Society’s activity into compelling resources that articulate the need, solution, budget and impact of our work. You will use this information to support compelling funding proposals and approaches.
• Alongside the Senior Proposition Development Manager, proactively share information about priority propositions in a range of formats, including by facilitating working groups and on team-wide webinars.

Relationship Management:

• Build relationships with key stakeholders across the organisation, including in Research, Dementia Support and Partnerships (Services) and Campaigns and Influencing, to understand priorities and work closely with key stakeholders to decide how activity can be packaged up.
• Work collaboratively with Corporate, Philanthropy and Legacy teams to understand supporter needs and the role propositions can play in enabling Alzheimer’s Society to reach our ambitious income goals.

Creating Compelling Narratives:

• With support from the Senior Proposition Development Manager, create compelling new narratives including relevant data, impact and evaluation information.
• Responsible for leading on a range of compelling written resources that can be utilised across high-value fundraising. Lead on coordinating other creative content when required, such as video. 

Project Management:

• Working closely with the Senior Proposition Development Manager, manage the end-to-end delivery of specific projects that strengthen our fundraising rigour and support high-value asks.
• Lead on projects that develop clearer processes across multiple teams that enable high-value fundraising. For example, strengthening processes around oversight of restricted funding asks. 

Other:

• Act as part of an expert resource on propositions for Alzheimer’s Society staff and supporters.
• Undertake any other duties appropriate to the scope and seniority of the role, as required.
• Represent Alzheimer’s Society at both internal and external events, meetings and presentations.

Skills, Competencies, Experience & Attributes

Skills & Knowledge:

• Demonstrable experience of utilising propositions for a high-value audience.
• A good understanding of the needs of high-value audiences, including corporate partners, philanthropists, trusts, foundations and legacy supporters.
• A track record of producing good, persuasive written copy that can inspire an audience.
• Able to proactively build relationships and networks – working with teams from disparate parts of the organisation to work together.
• Able to influence and negotiate, including at senior levels, to achieve required outcomes.
• Effective organisational and project management/prioritisation skills.
• Able to use initiative, prioritise and demonstrate a problem-solving and solutions-focused approach.
• Able to demonstrate sound judgement and make recommendations based on knowledge and insight.
• Comfortable giving direction and making decisions where there is some degree of ambiguity.
• Confidence in preparing, analysing and adapting project budgets.
• Champions the diverse needs of people affected by dementia.
• Familiarity with MS Office and fundraising databases.
• Proactively build relationships with internal and external stakeholders and supporters at all levels.

Competencies & Personal Attributes:

• Excellent communication skills, both verbal and written.
• Ability to operate within ambiguity and to be agile when plans change 
• Work collaboratively and be able to prioritise your workload effectively and remain solution-focused throughout your areas of work.
• Good interpersonal and interpretation skills, which enable you to have open, jargon-free conversations with the business. 
• Excellent organisational and timekeeping skills. 
• Excellent attention to detail.
• Be a team player, supporting colleagues when there are deadlines, and know when to ask for help themselves.
• Be a self-starter and incredibly motivated.
• Able to see beyond existing parameters and processes to find original and fresh solutions.
• Shares knowledge and skills to develop others and support learning. 

Compensation & Benefits

• Paid compassionate and bereavement leave
• Paid time off work to support
• Annual leave of 27 days, increasing to 30, plus bank holidays
• Career breaks of up to 3 months
• Flexible working
• Wellbeing leave
• Health Cash Plan
• Paid dependants leave
• Values Hero and Society Legend Awards
• Group Personal Pension Plan
• Life Assurance Scheme - two times your annual salary
• Home Allowance of £312 per year
• Discounted gym membership with Society Plus
• Mental health app and unlimited therapy
• Women in Leadership Development Programme
• Leadership development programme
• Financial support towards relevant professional qualifications, enhanced family leave - 16 weeks paid for all parents
• Paid time off work for fertility treatments for both partners, paid carers' leave

Working locations

• Home-based

How to apply

• Apply to our website
• Please also contact Alzheimer’s Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

Interviews

• Interviews for this role have been provisionally scheduled to take place via MS Teams on Wednesday, 24th June 2026.

Policies

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment, or health condition, or individuals who identify as Black, Asian, or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. Our Equity, Diversity, and Inclusion Strategy here, along with our internal employee forum and Employee Lived Experience network groups, helps us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.

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