Marketing Officer

Alzheimers Society

Hours
35 hours per week

About the Organisation

Alzheimer’s Society is the UK’s leading dementia charity, and the only one to tackle all aspects of dementia by providing help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be. Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values ensure that our focus remains clear for the challenges and opportunities ahead, reminding us of what we all stand for.

About the role

At Alzheimer’s Society, we are advisors, supporters, fundraisers, researchers, influencers, communicators, technical specialists, and so much more. We are volunteers, we are employees, and together we are here to make a difference to the lives of people with dementia and their carers. The Marketing Officer will manage and deliver multi-channel digital marketing campaigns, driving participation for our sports, challenge, and mass event programs. They will work with different teams across the organisation, as well as with our media agency and external stakeholders, to brief, optimise, and evaluate marketing campaigns, with a focus on monitoring performance and coordinating evaluations.

They will make recommendations to help inform and improve future campaigns. Every day will be different, for example, the role can include writing marketing copy for a campaign, working with internal and external designers to develop creative ideas, or producing a post-campaign report. We are looking for someone who exemplifies our values, someone who is: Determined to make a difference when and where it matters most. A trusted expert who believes in working better together and demonstrates true Compassion.

Responsibilities

Key Accountabilities and Responsibilities:

• To plan, develop, and execute predominantly digital event marketing campaigns for Alzheimer’s Society fundraising events.
• To draft compelling copy, ensuring that all communication is in line with the overall campaign concept and adheres to guidelines.
• Oversee the production of all marketing collateral for both event participants and event volunteering marketing.
• Lead on the development and implementation of event marketing across a range of MEDIA channels
• Responsible for part of the events budget, including monitoring spend and monthly reporting.
• Provide timely and accurate updates on key campaign metrics to senior stakeholders.
• To closely monitor results of all communications and use learnings to optimise during and post-campaign across all channels.
• Produce, where appropriate, regional marketing plans – working with internal stakeholders based in the regions to maximise reach on a local level.
• To ensure all internal and external relationships are developed and maintained to deliver the best possible result, including agencies, suppliers, and our internal marketing and press teams, by implementing improvements where required.
• Responsible for the evaluation of each campaign, making recommendations for future campaigns.
• To stay up to date with new developments in direct response marketing techniques, both externally and internally.

Skills, Competencies, Experience & Attributes

Skills & Knowledge:

• Demonstrable experience of planning, developing, and delivering complex, multi-channel marketing campaigns.
• Demonstrable experience of working in fundraising products/events and individual giving.
• Strategic thinker with the ability to monitor, collect and analyse data to make clear decisions and make recommendations.
• Experience in marketing and communications, including the ability to brief in print, copy, design or market research.
• Experience managing day-to-day relationships with agencies and suppliers (print, creative, media).
• Experience in budgeting and financial management.
• Innovative thinker with a test-and-learn attitude. 
• Experience in using CRM and email marketing software. 
• Working knowledge of data protection regulation and industry best practice, including GDPR.
• Able to undertake occasional travel and overnight stays as required.

Competencies & Personal Attributes:

• Excellent communication skills, both verbal and written.
• Work collaboratively and be able to prioritise your workload effectively and remain solution-focused throughout your areas of work.
• Strong interpersonal and interpretation skills.
• Excellent organisational and timekeeping skills.
• Excellent attention to detail.
• Be a team player, supporting colleagues when there are deadlines, and know when to ask for help themselves.
• Be a self-starter and incredibly motivated.
• Show passion for the cause and will work to maximise our income to increase the impact we have on the lives of people affected by dementia.

Compensation & Benefits

• Paid dependants leave
• Paid compassionate and bereavement leave
• Paid time off work to support
• Annual leave of 27 days, increasing to 30, plus bank holidays
• Career breaks of up to 3 months
• Flexible working
• Wellbeing leave
• Values Hero and Society Legend Awards
• Group Personal Pension Plan
• Scottish Widows - with up to 8% employer contribution rate
• Life Assurance Scheme - two times your annual salary
• Health Cash Plan
• Home Allowance of £312 per year
• Discounted gym membership with Society Plus
• Mental health app and unlimited therapy
• Women in Leadership Development Programme
• Leadership development programme
• Financial support towards relevant professional qualifications, enhanced family leave - 16 weeks paid for all parents
• Paid time off work for fertility treatments for both partners, paid carers' leave

Working locations

• Home-based

How to apply

• Apply to our website
• Please also contact Alzheimer’s Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

Interviews

• Interviews for this position are scheduled to take place on the 20th & 21st April via MS Teams

Policies

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment, or health condition, or individuals who identify as Black, Asian, or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. Our Equity, Diversity, and Inclusion Strategy here, along with our internal employee forum and Employee Lived Experience network groups, helps us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.

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