Marketing Manager

Motor Neurone Disease Association

Hours
37 hours per week

About the Organisation

Our vision is a world free from MND. Our mission is to improve care and support for people with MND, their families, and their carers. We fund and promote research that leads to new understanding and treatments and brings us closer to a cure for MND. The Association also campaigns and raises awareness so that the needs of people with MND, as well as everyone who cares for them, are recognised and addressed by the wider society.

About the role

As a Marketing Manager, you’ll guide each campaign with a commitment to impact, bringing strategic focus, steady leadership and thoughtful direction. You thrive on shaping meaningful engagement, guiding teams through complex projects and turning insight into action. You’ll help people understand why our work matters, and ensure every message has purpose and direction.

Joining the Motor Neurone Disease Association, you’ll support our ambition to reach more people, strengthen our brand and create marketing that drives real change. As a Marketing Manager, you’ll work at the heart of our Brand and Marketing team, helping deliver activities that inform, inspire, and move people to act.

Responsibilities

Main Responsibilities:

• Develop and deliver impactful marketing strategies for major integrated campaigns across the Association, ensuring activity is insight‑driven and aligned to organisational priorities.
• Own and manage the Marketing planning calendar, coordinating activity seamlessly with Communications, Brand and Data teams to optimise targeting, messaging frameworks and data selection.
• Lead on creating a charity‑wide Audience Segmentation Framework, and be the Marketing lead on supporter experience and journey initiatives.
• Define clear objectives, KPIs and channel strategies for flagship campaigns across Marketing, Policy, and Support Services.
• Partnerships and Income Generation, ensuring all activity reflects our new brand (launched January 2026).
• Set the future direction of the Association’s long‑standing ‘Thumbprint’ magazine, clarifying its audiences, purpose and potential and ensuring it continues to evolve.
• Oversee the marketing promotion of new strategies (Organisational, Research, Impact and Annual), translating them into compelling audience‑facing communications.
• Shape and refine integrated briefing and project management processes across the Engagement Directorate, ensuring clarity and collaboration. Oversee the production schedule and workflow for the marketing team.

Skills, Competencies, Experience & Attributes

Essential Criteria:

• Proven experience leading a broad range of marketing projects and integrated campaigns.
• Strong expertise in developing audience segmentation models and actionable audience profiles.
• Experience managing small, high-performing teams and improving workflow and process efficiency.
• Ability to build trusted, productive relationships with colleagues at all levels and across functions.
• Confident creative leadership, including running workshops and presenting engaging concepts.
• Strong brand stewardship capabilities and the ability to influence and negotiate effectively.
• Excellent organisational and project management skills, with the ability to prioritise and stay calm under pressure.
• Proven experience overseeing significant marketing budgets, from five‑figure to six‑figure allocations.
• Comfortable managing multiple deadlines and shifting priorities in a fast-paced environment.
• Exceptional attention to detail. Commitment to ongoing professional development and learning.

Compensation & Benefits

• 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays
• Access to UK Healthcare, including dental, eye care, health screenings, and therapies
• 24/7 GP access via phone and video
• Life assurance and confidential counselling helplines
• Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave)
• Access to the Benefit Hub for discounts on everyday shopping
• Enhanced pension scheme
• Opportunities for training and personal development

Working locations

• Hybrid model, working in the Northampton office and remotely

How to apply

• Please apply via our website.
• To support an inclusive application process, we are open to receiving alternative applications from candidates who may find it difficult to complete our online form. If you would like to apply via video or audio file, please send your recorded application, ensuring you cover the supporting statement aspect, to [email protected]

Interviews

• Once we have shortlisted, we'll get in touch with all applicants to let you know if you've got to the next stage.

Policies

We are committed to equality, diversity, and inclusivity. We work to remove barriers for everyone affected by MND, including employees, volunteers, and stakeholders. As part of the Disability Confident Scheme, we guarantee interviews for disabled applicants who meet the role's requirements.

The information provided to the MND Association when applying for a vacancy will be treated in full accordance with the General Data Protection Regulation (GDPR). The MND Association is committed to protecting your personal information and being transparent about what information we hold, whether you are a donor, volunteer, shopper, campaigner, or a person living with or affected by MND. For more information, visit Privacy Policy

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