Legacy Marketing Executive

Alzheimers Society

Hours
35 hours per week

About the Organisation

Alzheimer’s Society is the UK’s leading dementia charity, and the only one to tackle all aspects of dementia by providing help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be. Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values ensure that our focus remains clear for the challenges and opportunities ahead, reminding us of what we all stand for.

About the role

There are moments when marketing is not just about campaigns, but about helping shape the future. Every gift in a Will tells a story of hope, a decision to make a lasting difference in the lives of people affected by dementia. The people behind those gifts are what turn that hope into real progress, funding care, research, and support that continues long into the future.

Bringing in over a third of the charity’s income and winning Legacy Team of the Year at the Legacy Giving Awards 2026, we are building on strong momentum and ambitious goals. We are now looking for a Legacy Marketing Executive to join us in a permanent, home-based role. You will work across multiple channels and projects, helping to grow awareness and inspire more people to consider leaving a gift in their Will. You will be part of a friendly, collaborative team within a wider Income and Engagement directorate, all united by a shared mission to help change the future of dementia.

What you’ll do: You’ll lead on planning and delivering legacy marketing campaigns from start to finish. You’ll make sure campaigns are clear, well-targeted, and reach the right people. You’ll work with teams across the organisation and with external partners to keep everything running smoothly. You’ll also review results and use what you learn to improve future campaigns.

Responsibilities

Key Accountabilities & Responsibilities:

• Personal ownership of developing and delivering effective multi-channel marketing communications, campaigns and projects. This includes creative development, targeting strategy, data selection and segmentation, planning fulfilment, and monitoring results.
• Briefing, performance management, and relationship building with key external suppliers (creative/media agencies, mailing/fulfilment houses) and internal marketing teams (database, web and digital, supporter care, insight and other fundraising teams) to deliver marketing campaigns and projects.
• Continual monitoring of campaign expenditure and results in line with targets. ROI and response rate. Conducting rigorous post-campaign evaluation to make recommendations for future testing.
• Meeting cross-team KPIs, including legacy enquirers, considerers, intenders, pledgers, and free Will-writing service sign-ups.
• Utilising insight and analysis to identify trends and opportunities, champion the needs of the supporter, and lead on innovation within your areas of responsibility.
• Contributing ideas to the development of the legacy giving strategy and plans, and inputting to the annual budget planning process.
• Building an excellent close working relationship with the Regional Legacy Giving and Legacy Case teams, providing marketing support and facilitating ongoing stewardship of legacy supporters.
• Ensuring all work and materials produced are compliant, following external and internal regulations and guidelines (data protection, Fundraising Regulator, logos, required copy, brand guidelines, use of fundraising database).
• Proactively keeping abreast of competitor activities, new initiatives and sector trends and use these to proactively suggest improvements and innovations in your campaigns and projects.
• Consistently displaying passion and knowledge for best practice marketing and communication principles
• Displaying professionalism as a representative of the Legacy Marketing team in internal and external meetings

Skills, Competencies, Experience & Attributes

Skills & Knowledge:

• Experience in developing and delivering complex direct marketing communications, both offline and digital.
• Direct experience of working in a Legacy Marketing, Individual Giving or Direct Marketing team within a charity.
• Detailed understanding of acquisition and retention techniques.
• Up-to-date knowledge of the fundraising sector and a demonstrable interest in legacy fundraising.
• Proactive approach to making improvements, including experience of delivering A/B testing and innovation. 
• Experience in data segmentation and planning, campaign analysis and optimisation.
• Experience in using Microsoft Office, with particular emphasis on using Microsoft Excel. 
• Experience in using CRM and Email Marketing software.
• Strong creative judgement and understanding of key marketing and communications principles. 
• Experience of managing day-to-day relationships with agencies and suppliers (print, creative, media, telemarketing)
• Working knowledge of data protection regulation and industry best practice, including GDPR.
• Able to undertake occasional travel and overnight stays as required.

Competencies & Personal Attributes:

• Be a team player, supporting colleagues when there are deadlines, and know when to ask for help themselves. 
• Be a self-starter and incredibly motivated.
• Excellent organisational and timekeeping skills.
• Excellent attention to detail.
• Non-judgmental communication.
• Commitment to and understanding of equal opportunities.
• Understanding of the inclusion agenda and its relevance within a diverse society. 

Compensation & Benefits

• Paid compassionate and bereavement leave
• Paid time off work to support
• Annual leave of 27 days, increasing to 30, plus bank holidays
• Career breaks of up to 3 months
• Flexible working
• Wellbeing leave
• Health Cash Plan
• Paid dependants leave
• Values Hero and Society Legend Awards
• Group Personal Pension Plan
• Life Assurance Scheme - two times your annual salary
• Home Allowance of £312 per year
• Discounted gym membership with Society Plus
• Mental health app and unlimited therapy
• Women in Leadership Development Programme
• Leadership development programme
• Financial support towards relevant professional qualifications, enhanced family leave - 16 weeks paid for all parents
• Paid time off work for fertility treatments for both partners, paid carers' leave

Working locations

• Home-based

How to apply

• Apply to our website
• Please also contact Alzheimer’s Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

Interviews

• Interviews are provisionally scheduled to take place on the 21st and 22nd July via MS Teams.

Policies

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment, or health condition, or individuals who identify as Black, Asian, or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. Our Equity, Diversity, and Inclusion Strategy here, along with our internal employee forum and Employee Lived Experience network groups, helps us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.

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