Head of Brand and Content

National Residential Landlords Association

Length of contract
12 months

About the Organisation

UK’s largest membership organisation for private residential landlords, the National Residential Landlords Association (NRLA), supports and represents more than 100,000 members across England and Wales. Created by landlords, for landlords, it offers investors everything they need to run a successful and compliant lettings business, whether they are full-time property professionals running large portfolios or accidental landlords with a single let.

The NRLA is a trusted ally, on hand to guide members through the complex regulatory environment, with all the essential documents and guidance needed to run a successful and fully compliant business. A truly member-first organisation, innovation is at the heart of what we do, and we have invested in and developed new proptech solutions for members, including the acquisition of property safety certification firm Safe2 and the development of the property management system Portfolio.

A dynamic and fast-paced organisation, the NRLA is a great place to work, and it is not just us saying that; we have Investors in People Gold status to prove it. The association was also named one of the best companies to work for in the UK in a list compiled by The Sunday Times.

About the role

We are seeking a creative, innovative and strategic Head of Brand and Content to lead and shape the overall brand and content strategy across the business. This role will be responsible for the execution of our brand and content in a cohesive manner across all communication channels. The ideal candidate will bring prior experience in a similar position, with strong collaboration and influencing skills.

Responsibilities

Brand Strategy:

• Own the evolution of brand and sub-brand identities, ensuring they resonate with target audiences and differentiate from competitors
• Partner with retention, acquisition, and product teams to ensure brand consistency across all channels

Content Strategy:

• Create strategic propositions to deliver the content strategy, considering audience and NRLA products and market
• Lead design team and oversee content creation to produce engaging content that is fit for channel use, aligns to our brand's voice, and meets business goals

Activity Planning:

• Own the activity plan, governance, and end-to-end process across the business
• Lead quarterly content planning meetings, agreeing and prioritising content and communicating back out to all departments
• Facilitate campaign prioritisation, propositions, and product/service/partner features
• Collaborate cross-functionally to align content efforts with business objectives and campaigns
• Lead and deliver cross-channel campaigns to support multi-channel objectives

Design Studio Management:

• Lead and inspire the design team, fostering a creative and collaborative environment
• Day-to-day management of a team of 2

Agency Management:

• Work with external design and copywriting agencies, ensuring high-quality deliverables within timelines and budgets

Reporting:

• Work across the marketing team to utilise data and analytics tools to track the performance of content efforts
• Continuously optimise content for improved performance across channels
• Produce regular reports on competitor content

Skills, Competencies, Experience & Attributes

Experience:

• 5+ years of experience in marketing, branding, content creation, or a similar field.
• Leadership experience (managing teams, departments, or cross-functional initiatives).
• Demonstrated success in building and scaling brands, including brand positioning and storytelling.
• Experience developing and executing comprehensive content strategies across various channels (social media, websites, email marketing, and more).
• Proven ability to work with data-driven insights to drive marketing decisions.

Knowledge:

• Knowledge of branding & design, content strategy & creative, and consumer behaviour.
• Understanding of the PRS

Personal Attributes & other Requirements:

• Collaborative: Works seamlessly with cross-functional teams with a positive approach
• Confident: Assertively challenges ideas and decisions to ensure alignment with business goals
• Adaptable: Comfortable in a rapidly changing, high-growth environment
• Creative: Creative approach to brand, content, and problem-solving

Required Qualifications

• Qualification in Marketing, Communications, Journalism, Business, or a related field.

Compensation & Benefits

• 25 days annual leave increasing to 26 days with three years’ service, 27 days with five years’ service and 28 days with seven years’ service
• Additional annual day off for your birthday
• Salary exchange Pension scheme
• Life assurance
• Cash plan health and wellbeing benefit including Employee Assistance Programme and counselling service
• Sick pay
• Cycle purchase loans, season ticket loans and interest-free staff loans
• Complimentary NRLA membership
• Non-contractual annual performance-related bonus scheme
• Enhanced maternity and paternity pay

Working locations

• Hybrid model, working in the Manchester office and remotely

How to apply

• Apply on our website

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