Digital Marketing Specialist

British Psychological Society

Hours
35 hours per week

About the Organisation

British Psychological Society (The BPS) is a membership organisation that represents and promotes psychology, psychologists, and the wider psychological professions. We have over 65,000 members and a history that dates back over 120 years. Our membership is diverse, but we all share a passion for psychology and the impact it has on individuals and society.

About the role

As a Digital Marketing Specialist in our Marketing team, you will play an equally important role across two core areas: paid digital advertising and email marketing. This is a hands-on, delivery-focused role for a skilled digital marketer who is passionate about using data, creativity, and the right channels to drive brand awareness, engagement, and conversion for our products, including membership, professional registers, and CPD. On the paid media side, you will take direct ownership of our Google Ads activity, including managing and optimising our Google Ad Grants account.

You will run paid social campaigns directly as well as manage our external agency across Meta, LinkedIn, and TikTok, briefing activity, reviewing performance, and ensuring all output is strategically aligned and delivering results. PPC expertise and strong SEO awareness are essential to the role, and you will be confident enough to lead and interrogate the work, ask the right questions, and influence decisions where needed. You will also play an active role in our email marketing programme, planning and delivering ad-hoc campaigns and automated journeys.

Working with colleagues across the team and beyond, you will write well-targeted, well-written communications that move our audiences to action and support member acquisition and retention. You will also support broader marketing initiatives with copy and creative thinking. While we are looking for solid foundations in email marketing and copywriting rather than deep specialism, this is a significant part of the role and one where we expect you to grow with us over time. Data and insight will be central to how you work.

You will be comfortable setting up tracking, building reporting dashboards, proving value and translating performance into clear recommendations to optimise future activity for specialist colleagues and senior stakeholders alike. You will also have a practical interest in emerging tools (including AI) and how they can help us work more effectively. This is an opportunity to work alongside colleagues in shaping how a membership charity connects with its audience across digital channels, growing your influence as we continue to develop our digital capabilities.

Responsibilities

Paid Media & PPC:

• Plan, execute, and optimise paid advertising campaigns across Google Ads (via the Google Ad Grants programme), Meta, LinkedIn, and TikTok for a diverse range of products and audiences.
• Manage PPC budgets effectively, maximising return on spend within budget constraints.
• Write compelling ad copy and work with our in-house design team (other creatives where needed) to produce creative assets suited to each platform.
• Conduct ongoing keyword research, audience targeting, data segmentation, and A/B testing to improve performance.
• Ensure compliance with Google Ad Grants policies, including maintaining required click-through rates and account activity standards.
• Stay up to date with platform changes, best practices, and emerging ad formats across all channels and be open to exploring and implementing new opportunities as they arise.

Analytics & Reporting:

• Set up and maintain conversion tracking, UTM parameters, and campaign tagging across all paid channels.
• Produce regular performance reports with clear insights and recommendations, tailored to both marketing and non-marketing audiences.
• Use Google Analytics, platform-native analytics, and SEO tools to monitor campaign effectiveness and identify optimisation opportunities.

Email Marketing:

• Write, build, and send ad-hoc marketing emails using our email platform (Dotdigital), ensuring strong copy, clear calls to action, and appropriate segmentation.
• Support the development and maintenance of automated email journeys, including welcome series, membership renewal sequences, and event-related communications.
• Monitor email performance metrics and use insight to inform improvements.
• Ensure all email communications are accessible, on brand, and compliant with GDPR and best practice guidelines.

Campaign Collaboration & Copywriting:

• Work closely with colleagues across the organisation (Communications & Engagement Directorate, wider Marketing & Communications team, Memberships, and other colleagues) to contribute to campaigns.
• Write clear, engaging copy for digital channels – including ads, emails, and landing pages in a tone appropriate for a membership charity audience.
• Bring creative ideas to the table and help shape how campaigns are communicated across digital touchpoints.
• Support colleagues with digital marketing knowledge and best practice guidance where relevant.

Key Working Relationships:

• Marketing Manager.
• Marketing Campaigns Lead.
• Social Media and Online Communities Manager.
• Communications and Engagement Directorate (incorporating the Marketing Team, Communications Team, Digital Communications Team, Design and Production Team, and Internal Communications Team) plus other senior managers.
• Membership Team.
• Data and Analytics Team.
• Psychologist stakeholders - Board Chairs, Communications Officers, and Editors/Authors.
• External organisations, e.g., other psychological/health/service organisations.
• Suppliers.

General Requirements:

• Undertake any training required for personal or professional development within your role. 

Skills, Competencies, Experience & Attributes

Experience:

• Proven hands-on experience in a digital marketing or PPC-focused role.
• Proven experience managing paid campaigns across Google Ads, including the Google Ad Grants programme.
• Experience running paid social campaigns across at least two of Meta, LinkedIn, TikTok, and managing or liaising with external paid media agencies.
• Experience with email marketing platforms, including building and sending campaigns, email automation, and building or maintaining automated journeys.
• Experience managing paid media budgets and their optimisation across PPC, display, paid social, etc., ensuring a consistent and impactful return on investment.
• Keyword research, competitive analysis, and keeping up to date with industry trends to maximise digital marketing efforts.
• Analysis of digital marketing performance metrics and recommend improvements for maximum ROI. 

Knowledge:

• Strong working knowledge of GA4, GTM, and platform-native analytics tools.
• Understanding of conversion tracking, UTM parameters, and campaign tagging.
• Create and refine audience segments within Meta, LinkedIn, and TikTok relevant to campaign objectives.
• Understanding of SEO and landing page optimisation, or basic CRO principles.
• Knowledge of industry regulations such as GDPR and best practices, ensuring ethical and responsible digital marketing practices.
• Understanding of design principles and brand awareness.
• Familiarity with CRM platforms and how they integrate with email and marketing tools.
• Awareness of how AI tools can support digital marketing workflows, with a practical and grounded approach to their use.
• Knowledge of the discipline of psychology, whether through qualifications, training, or extended reading.

Skills:

• ROI-focused thinker, confident in understanding and converting business objectives, challenges and needs into creative, strategic solutions.
• Able to work independently and take ownership of workstreams, while collaborating effectively within a team.
• Highly organised, with the ability to manage multiple workstreams, campaigns and deadlines simultaneously.
• Confident communicator, able to present performance and insight to both marketing and non-marketing audiences.
• Ability to write clear, compelling copy for multiple platforms and audiences.
• Strong analytical skills and proficiency in marketing analytics tools (e.g. PPC platforms, SEMrush, Google Analytics, Adobe Suite).
• Comfortable interrogating agency output and influencing decisions constructively.
• Metrics-driven marketing mind with a creative eye to deliver targeted on-brand assets. 
• Competent IT user, including MS Word, Excel, Outlook, and PowerPoint

Required Qualifications

• Bachelor's degree, and equivalent in marketing, and a business-related field.
• Google Ads certification or equivalent platform qualification.
• CIM qualification.

Compensation & Benefits

• 25 days of annual leave per year, plus Bank Holidays (pro-rated for part-time workers).
• Paid on the 25th of each month (sooner if the 25th is a non-working day).
• Agile & flexible working 
• Generous leave entitlement 
• Occupational pension scheme 
• Cycle to work scheme
• Free eye care vouchers
• Winter flu vaccinations 
• Tailored learning & development 
• Employee Assistance Programme  
• Life Assurance  
• Discounts scheme with national organizations

Conditions of employment

• You must have the right to work in the UK

Working locations

• Home-based

How to apply

• Apply online
• To apply, please send your CV and a covering letter detailing how you meet the criteria in the job profile. Please note that applications without a covering letter will not be considered. The closing date for applications is 11:59 pm on Sunday, 17th May 2026
• Due to the large number of applications we receive, it is not possible to update you on the progress of the application until after the closing date. If you have not heard from us within three weeks of the closing date, please assume that your application has not been successful on this occasion.

Policies

We are committed to a culture of equality, diversity and inclusion. By fostering an inclusive culture, welcoming individual differences, and committing to embedding equality and diversity into all our activities, we aim to ensure that everyone is treated equally, without discrimination, and can reach their full potential without barriers. 

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