Digital Communications Officer

Headway - The Brain Injury Association

Hours
35 hours per week

About the Organisation

Headway UK plays a pivotal role in supporting individuals and families affected by brain injuries. Our comprehensive services encompass rehabilitation, counselling, and practical assistance to help survivors regain independence and improve their quality of life. Headway UK is at the forefront of raising awareness about the challenges faced by those with brain injuries and advocates for their rights, ensuring they receive the care and understanding they deserve.

Through a combination of educational initiatives, community outreach, and personalized support, Headway UK strives to rebuild lives, offering a lifeline to those navigating the complexities of brain injury recovery. Embark on a fulfilling career with Headway UK, join our compassionate team and contribute to our mission of rebuilding lives after brain injury. Make a meaningful impact with Headway UK, where every role plays a crucial part in empowering those on the path to recovery.

About the role

We’re seeking a creative, enthusiastic and effective website and social media professional to join our communications team. Reporting to the Digital Communications Manager, you will be responsible for maintaining and developing the charity’s online presence. You might already have some experience of using websites and social media platforms in a professional capacity in your current role, or you’ll be able to demonstrate extensive knowledge and innovative use of social media and CMS platforms.

To enhance Headway UK’s online presence by creating compelling and engaging content, including reels and shorts, tailored for online audiences, while supporting the development and maintenance of the charity’s website. This role will focus on driving digital engagement, increasing awareness of brain injury, and expanding Headway UK’s reach across multiple platforms through innovative content strategies and effective day-to-day management of social media channels.

Responsibilities

Key Areas of Accountability:

• Use innovative techniques to grow the charity’s social media, email marketing and web presence, through the creation and optimisation of engaging content in a variety of formats.
• Continuously monitor emerging social media trends and platforms and assess their suitability to reach key audience members in the brain injury community.
• Use your expertise to schedule engaging content to promote Headway UK and raise awareness of brain injury
• Monitor and reply to comments and messages on Headway UK’s social media networks, including its online discussion forum.
• Analyse social media engagement data to extract actionable insights and create detailed reports that inform strategy and improve engagement.
• Be a passionate advocate for social media and digital communications across the Headway network.
• Use your passion for communicating with people to raise awareness by developing and telling the stories of brain injury survivors and their loved ones.
• Use your digital communication skills to facilitate internal communications, organising CEO online briefings and quarterly staff bulletins.
• Manage the day-to-day stewardship of Headway UK’s ambassadors and influencers, building strong relationships, coordinating content opportunities, and ensuring consistent, values-led representation across digital channels

Corporate Responsibilities:

• Safeguarding: Safeguarding is at the heart of what we do, and every member of staff has a duty to ensure that they understand and follow safeguarding procedures to promote the welfare of our staff and service users.
• H&S: We are an employer who is committed to Health and Safety, and you will have a role to play in ensuring that we continue to embed a health and safety culture.
• GDPR: You will help ensure that we remain fully compliant with our obligations in respect of data.
• Equal Opportunities is a key value of Headway UK. Every member of staff has a personal responsibility to ensure that they behave in an inclusive way and contribute to our diversity goals.
• Ambassador for Headway UK: We want all our staff, regardless of roles, to be our Ambassadors, representing the charity and promoting the work we do.

Skills, Competencies, Experience & Attributes

Experience & Knowledge:

• Excellent written and verbal communication skills.
• Highly creative and imaginative.
• A passion for social media and digital communications.
• Experience in creating and posting engaging content for websites and various social media platforms.
• Ability to tailor messages to suit different audiences and formats.
• An understanding of the latest trends/developments in social media communications.
• An understanding of the strengths and weaknesses of different social networks.
• Experience of at least one website content management system (CMS), for instance
• WordPress, Drupal, Umbraco.
• An understanding of basic HTML and CSS. Essential Application
• An understanding of search engine optimisation (SEO) techniques and an enthusiasm for continuous development in this field.
• Ability to analyse data to measure effectiveness.
• Ability to deal with confidential tasks in a discreet manner.
• Ability to prioritise demanding workloads and work under pressure to meet strict deadlines.
• An enthusiastic team player with a ‘can-do’ attitude.
• Smart, reliable and punctual. Essential Application
• Experience using Google Analytics and social media analytics tools to measure performance.
• Proven desire to work in the third sector and a willingness to learn about brain injury and its effects.
• An understanding of data protection regulations and the legal requirements for handling sensitive information.

Skills & Abilities:

• Strong interpersonal skills
• Strong writing skills with good attention to detail
• Ability to prioritise demanding workloads and work independently under pressure

Other:

• Demonstrate a clear understanding of safeguarding (adults at risk)
• Demonstrate a clear understanding of equality of opportunity and diversity issues
• Demonstrate a clear understanding of GDPR and the impact that it has on the role, day to day.
• Demonstrate a clear understanding of health and safety.
• Appropriate workstation and set up to facilitate your working from home, desk, adjustable chair, etc

Required Qualifications

• A digital marketing-related qualification. Desirable Application
• An English language-related qualification at grade C (equivalent) and above

Compensation & Benefits

• 25 days annual leave, increasing incrementally to 30 days with service (pro rata for part-time roles), plus Bank Holidays, one day birthday leave and an additional three days for Christmas closure.
• Access to shopping, lifestyle benefits, and discounts through IMHR Plus Privilege membership
• Competitive salaries
• Pension: You will be automatically enrolled into the People’s Pension, with Headway contributing between 3–6% depending on your contributions
• Occupational Sick Pay Scheme, increasing with length of service
• Death in Service Benefit, providing peace of mind for your loved ones
• Flexible working arrangements promoting wellbeing and work-life balance
• 24/7 Employee Assistance Programme, including access to counselling services
• Eye test vouchers
• Mental Health First Aiders

Working locations

• Home-based

How to apply

• Apply online
• Job application form
• Equal opportunities monitoring form
• Please don’t hesitate to drop us an email on [email protected] if you need support with the application, or you would like a chat about what it’s like to work with us

Policies

At Headway UK, we are committed to the safeguarding and welfare of vulnerable adults. We expect all our staff and volunteers to share this commitment. We follow best practice as set out within the Care Act 2014. All successful applicants will be subject to safer recruiting procedures and will be required to complete mandatory pre-employment checks, including a DBS check and two satisfactory references. We recognise, value and champion diversity and inclusion.

We want to ensure our staff population reflects the diverse service users that we support. For us, diversity and inclusion are about building happy teams, full of people who want to learn and be inspired by each other, by our different experiences and backgrounds. Inclusion means providing the people we recruit with opportunities and valuing everyone’s contributions and perspectives. We are also committed to removing barriers for applicants with disabilities during our recruitment process, upon appointment and as an employee.

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