Digital Campaigns and Optimisations Manager

Alzheimers Society

Hours
35 hours per week

About the Organisation

Alzheimer’s Society is the UK’s leading dementia charity, and the only one to tackle all aspects of dementia by providing help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be. Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values ensure that our focus remains clear for the challenges and opportunities ahead, reminding us of what we all stand for.

About the role

At Alzheimer’s Society, we are advisors, supporters, fundraisers, researchers, influencers, communicators, technical specialists, and so much more. We are volunteers, we are employees, and together we are here to make a difference to the lives of people with dementia and their carers. As the Digital Campaigns and Optimisation Manager, you will play a key role in developing and executing our digital engagement strategy, ensuring alignment with the organisation’s vision and strategic objectives.

You will oversee the day-to-day digital support and delivery, ensuring that digital experiences are seamlessly maintained across multiple channels. Working within the Digital campaigns and optimisation team, you will drive the delivery of engaging and accessible digital experiences, collaborating with subject matter experts and cross-functional teams to optimise digital initiatives that drive user engagement, retention, and support, while adhering to governance, accuracy, and organisational standards.

You will contribute to the success of our marketing campaigns by driving digital channels, ensuring that our fundraising and acquisition efforts meet engagement targets and key performance indicators (KPIs). You will focus on continuous optimisation, leveraging insights and user feedback to enhance digital experiences and increase impact. Additionally, you will support the ongoing development of digital strategies to ensure long-term success and contribute to the evolution of our digital platforms, ensuring they remain measurable, accessible, and aligned with our overarching goals.

Your role will also include ensuring smooth digital delivery, troubleshooting day-to-day digital issues, and providing effective digital campaign support to the wider organisation. We are looking for someone who exemplifies our values, someone who is: Determined to make a difference when and where it matters most. A trusted expert who believes in working better together and demonstrates true Compassion.

Responsibilities

Key Accountabilities and Responsibilities:

• Support the Senior Digital Campaigns and Optimisation Manager in executing the digital delivery and optimisation strategy, ensuring alignment with user-centred design principles, best practices, and data-driven insights.
• Lead the implementation of the digital campaign and engagement plans, aligning initiatives with organisational goals for engagement, acquisition, and support, and setting clear objectives for driving engagement and retention across digital platforms.
• Ensure design consistency across digital platforms, prioritising user-centred design and accessibility, and contribute to developing inclusive design guidelines.
• Work with the Senior Manager to optimise digital channels and content delivery, ensuring seamless integration to enhance user engagement and conversion rates.
• Drive website and platform improvements to deliver intuitive user experiences, optimising user flows to increase donor and supporter engagement.
• Manage the digital optimisation backlog, using data and feedback to implement improvements that enhance platform performance.
• Collaborate with stakeholders to gather insights on business needs and user objectives, contributing to the prioritisation of the digital backlog in line with strategic goals.
• Ensure digital strategies align with broader marketing campaigns and consistent brand messaging across all touchpoints.
• Oversee campaign tracking and insights tools to monitor performance, ensuring data-driven optimisation for future activities.
• Assist the Senior Digital Experience Manager in mentoring the team, fostering a collaborative and high-performance environment.
• Be a key ambassador and driver for digital excellence and innovation in the organisation.

Skills, Competencies, Experience & Attributes

Skills & Knowledge:

• Experience in editing websites using a Content Management System such as Drupal, WordPress, Sitecore, and similar.
• Excellent writing and editorial skills with experience in crafting engaging, user-centred content.
• Experience with digital marketing techniques and user journeys
• Knowledge of website optimisation techniques and associated tools.
• Working knowledge of AI in the digital space and AI tooling A/I
• Knowledge of SEO techniques to increase organic search traffic to web content.
• Working knowledge of GDPR and standard data governance practices
• Effective planning and organisational skills, with the ability to concentrate on several areas of work at one time - prioritising, delivering consistently to deadlines and reacting positively to changes and conflicting priorities.
• Understanding of accessibility issues for websites, including the W3C accessibility standards and DDA compliance.
• Experience in running training sessions and writing basic guidance on using digital platforms.
• Experience using analytics and reporting tools, including Google Analytics 4
• Experience using image editing tools such as Canva or Photoshop
• An understanding of information architecture and the ability to group content for the most effective user journey.
• The ability to review analytical data (Google Analytics 4), conclude, and take action to provide our audience with the best possible online experience. 
• Experience in team management and associated responsibilities

Competencies & Personal Attributes:

• Flexible team player with a positive and can-do attitude, with a passion for creating digital content.
• Willingness to keep up to date with developments in digital, with a particular focus on web content design.
• Be a self-starter and incredibly motivated.
• Excellent organisational and timekeeping skills.
• Excellent attention to detail.
• Non-judgmental communication
• Commitment to and understanding of equal opportunities
• Understanding of the inclusion agenda and its relevance within a diverse society

Compensation & Benefits

• Paid compassionate and bereavement leave
• Paid time off work to support
• Annual leave of 27 days, increasing to 30, plus bank holidays
• Career breaks of up to 3 months
• Flexible working
• Wellbeing leave
• Health Cash Plan
• Paid dependants leave
• Values Hero and Society Legend Awards
• Group Personal Pension Plan
• Life Assurance Scheme - two times your annual salary
• Home Allowance of £312 per year
• Discounted gym membership with Society Plus
• Mental health app and unlimited therapy
• Women in Leadership Development Programme
• Leadership development programme
• Financial support towards relevant professional qualifications, enhanced family leave - 16 weeks paid for all parents
• Paid time off work for fertility treatments for both partners, paid carers' leave

Working locations

• Home-based

How to apply

• Apply to our website
• Please also contact Alzheimer’s Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

Interviews

• Interviews are provisionally scheduled to take place on the week commencing 22nd June 2026 via MS Teams.

Policies

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment, or health condition, or individuals who identify as Black, Asian, or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. Our Equity, Diversity, and Inclusion Strategy here, along with our internal employee forum and Employee Lived Experience network groups, helps us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.

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