Communications and Marketing Manager

National Sheep Association

Hours
37.5 hours per week

Length of contract
12 month

About the Organisation

National Sheep Association (NSA) is a membership charity supporting and promoting sheep farming throughout the UK. NSA delivers national and regional projects, events, and partnerships to support sheep farmers, influence best practice, and strengthen the sector.

About the role

To lead and deliver NSA's communications, marketing, and content activities, ensuring effective engagement with members, stakeholders, sponsors, and the wider sheep sector. The role will oversee the production of NSA publications, including Sheep Farmer magazine, whilst developing and delivering marketing campaigns that support membership growth, event attendance, commercial income, and organisational objectives.

Responsibilities

Communications:

• Lead NSA's communications activity across print, digital, and social media channels. 
• Develop and deliver communication plans supporting NSA projects, events, and campaigns. 
• Ensure consistent messaging and brand standards across all communications. 
• Produce content for member communications, website updates, newsletters, and media releases. 
• Build and maintain positive relationships with industry media and external stakeholders. 

Marketing:

• Develop and implement marketing campaigns to promote NSA membership, events, projects, and commercial activity. 
• Identify opportunities to improve audience engagement, conversion, and retention. 
• Work closely with regional teams to support local marketing activity. 
• Monitor marketing performance and provide recommendations for improvement. 
• Support the development of NSA's future marketing strategy and implementation plans. 

Sheep Farmer Magazine:

• Act as Editor of Sheep Farmer magazine. 
• Plan and manage editorial content, production schedules, and publication deadlines. 
• Liaise with contributors, advertisers, designers, and printers. 
• Ensure content aligns with NSA priorities and member interests. 
• Support the development and future evolution of NSA's publications.

Digital Communications:

• Oversee management and development of NSA's digital channels. 
• Work with the Digital Communications Officer to maximise engagement and reach. 
• Support website content planning and digital campaigns. 
• Utilise analytics and reporting to drive improvements.

Membership & Events:

• Support promotion of NSA membership recruitment and retention initiatives. 
• Support marketing and communications activity for NSA events. 
• Work alongside colleagues to maximise attendance, sponsorship, and commercial opportunities. 

Management Responsibilities:

• Line manages the Digital Communications Officer, Scottish Region Activities Officer, and Technical Communications Officer.
• Support collaborative working across the Membership & Communications Team. 
• Contribute to organisational planning and cross-team projects.

Skills, Competencies, Experience & Attributes

Experience:

• Experience leading communications activity within an organisation. 
• Experience in planning and delivering marketing campaigns. 
• Experience creating content across multiple communication channels. 
• Experience managing publications, magazines, or newsletters. 
• Experience working with external stakeholders and media. 

Knowledge & Skills:

• Excellent written and verbal communication skills. 
• Strong copywriting and editing skills. 
• Agricultural or rural sector knowledge. 
• Marketing planning and campaign management experience. 
• Digital communications and social media expertise. 
• Ability to manage multiple projects and deadlines simultaneously. 
• Strong organisational and stakeholder management skills. 

Personal Attributes:

• Self-motivated and proactive. 
• Creative and innovative thinker. 
• Strong attention to detail. 
• Able to work independently and collaboratively. 
• Enthusiastic about supporting the UK sheep sector.

Desirable Criteria:

• Membership organisation experience. 
• Editorial or publishing experience. 
• Experience using CRM, website, and email marketing platforms. 
• Experience in analysing campaign performance and audience data.

Compensation & Benefits

• Holiday: 25 days annual holiday entitlement (plus 8 Bank Holidays).
• Employee Assistance Programme: We understand the importance of having support available whenever and however it may be needed. All employees have access to Counselling, Legal Advice, Personal Tax Advice, Medical Advice and much more from day one of employment through our Employee Assistance Programme via Health Assured. 
• Eye Care: NSA will meet the cost of eye tests at regular intervals as dictated by an optician, regardless of whether you’re working in front of a screen (eligibility criteria apply)  
• Free Tea and Coffee: We know how important it is to stay caffeinated! All employees have access to free tea and coffee when working at our Head Office.

Conditions of employment

• You need to have the right to work within the UK

Working locations

• 40% (Malvern Office) / 60% Remote

How to apply

• To apply for this role, please email a covering letter, CV, and completed application form to Aaron Dhanda, NSA Operations Director, at [email protected] before midnight on Sunday, 5th July 2026.
• Contact info for more details: Aaron Dhanda, NSA Operations Director, at [email protected]

Interviews

• Interviews will take place on Tuesday, 14th July 2026

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