Brand and Member Communications Manager

The Law Society

Length of contract
12 month

About the Organisation

Law Society represents solicitors in England and Wales. From negotiating with and lobbying the profession's regulators, government, and others, to offering training and advice, we're here to help, protect, and promote solicitors across England and Wales. An exciting opportunity has arisen to recruit for a role at the heart of the Law Society's campaigning and political influencing activity.

The Law Society is the independent professional body for over 200,000 solicitors in England and Wales. A year into the new government, there is a significant opportunity to influence the political debate, driving important issues such as access to justice, the rule of law, and supporting a thriving legal business sector up the agenda and influencing policy on behalf of our members.

About the role

This is a fantastic opportunity to join a busy and vibrant team. We are looking for someone who is passionate about brand & member communications and has wider marketing experience. This is an exciting and varied role where your expertise and knowledge will be used to great effect, to make a real impact within our organisation. We want a Brand & Member Communications Manager who can work effectively and efficiently with internal teams and external agencies to maintain our brand's high standards.

Responsibilities

• In collaboration with the Brand & Member Communications Lead, develop and implement an integrated brand strategy that seeks to build awareness of, and satisfaction with, the Law Society, securing long-term positive perceptions amongst our target audiences.   
• Manage, coach, support and guide the work of the Brand & Membership Communications team and ensure the smooth and effective delivery of outputs in line with individual, team, organisational and commercial targets. This will often include collaboration with a range of colleagues to meet deadlines.  
• Be the organisation’s brand guardian and oversee relevant guidelines and policies, ensuring internal awareness and continually refining as organisational requirements evolve.   
• Create and implement effective strategies and delivery plans to ensure the consistent delivery of our brand across all of our audience touchpoints (communication/marketing outputs, events platform, service centre interactions). This will include working collaboratively with different teams across the organisation to ensure the outputs of their business units meet brand requirements.  
• Manage the communication requirements for building understanding of, and appreciation of, the value of Law Society membership, through our tailored communications to segmented member audiences. This includes overseeing the delivery of membership messages, content and campaigns that build a strong membership identity amongst solicitors in England and Wales.
• Oversee the consistent delivery of our visual identity by managing our internal creative hub, where all requests for visual assets from across the business are channelled to ensure consistent, high-quality and cost-effective outputs.  
• Oversee our relationship with creative agencies and freelancers, ensuring the smooth and effective delivery of projects and that all relevant policies are adhered to.  
• Manage our use of photography, including regularly commissioning new assets and making these available via our image library.  
• Work closely with the Digital & Content team and other teams to deliver strong member communication campaigns. 
• Together with the Member communications executive, oversee the creation and management of a message bank, establishing a single point of truth that is consistently used by all colleagues.  
• Provide guidance and input to key internal stakeholders on brand, accessibility, tone of voice and design, to ensure brand consistency.  
• Use data, analytics, and other forms of research to track brand and membership performance and to inform new ideas and continuous improvement. This will include working with the Brand Lead to develop and report on brand KPIs. 
• As part of the department’s management team, contribute to the smooth and effective running of the Marketing & Member Communications department. 
• Assist and deputise for the Brand & Member Communications Lead and Head of Marketing & Member Communications, picking up ad hoc requests when needed.
• Actively support a welcoming and respectful working environment.

Skills, Competencies, Experience & Attributes

Knowledge, Skills & Attributes:

• Significant experience in brand management for a professional organisation
• Solid understanding of the latest trends and best practices in brand management and execution. 
• Effective line management and coaching experience with the ability to inspire the best results in a continually changing environment. 
• Track record of clearly conveying brand attributes and values, including crafting effective messages that bring a brand to life 
• Experience in agency and freelancer management and the ability to translate company requirements for brand and design into effective outputs 
• Experience in tracking brand performance and generating insights from data and research, and using that to inform decisions
• Excellent planning, analytical and organisational skills, including the ability to multitask and manage competing priorities in a fast-paced environment 
• Strong interpersonal skills, with the ability to quickly form positive relationships with colleagues at all levels. 
• Self-motivated, flexible, proactive, and constructive attitude towards work challenges
• Ability to respond well to change and adapt to changing circumstances
• Able to prioritise own workload and work successfully on multiple tasks to deliver work on time and to a high standard
• Intermediate experience of using Adobe design software tools, such as InDesign & Photoshop, or other design software tools, such as Canva and Figma

Compensation & Benefits

• 3% flex fund after 3 months, plus comprehensive benefits
• Generous flexible benefits package
• A friendly working environment and the opportunity to develop your career within a professional organisation.

Conditions of employment

• You must have the right to work in the UK.

Working locations

• 113 Chancery Lane, London, United Kingdom

How to apply

• Apply Online
• Please note: if you are an internal applicant, the Pay Policy will apply.

Policies

This is an excellent opportunity to work with contemporary thinkers in a progressive membership organisation. The successful candidate will join a strong brand with a reputation for excellence and legal expertise, committed to promoting equality, diversity and inclusion, and a culture of excellence, trust, clarity and respect.

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